FMCG INDUSTRIES

ABOUT THE FMCG

• Fast moving consumer goods
• Consumer packed goods (CPD)
• Sold quickly and generally non-durable
• Short life and generally replaced or sold over a short period
• Profit margin is low but they sold in the large quantity
• Success is depends on the brand equity, marketing, distribution network and
understanding of consumer behaviour
• Fourth largest sector in the Indian economy
• Growing awareness, easy access to products, and changing lifestyles are the
factors for the growth
Source:https://www.javatpoint.com/fmcg-full-form
LIST OF FMCG
• Hindustan Unilever Ltd • Marico Industries
• ITC • Colgate-Palmolive Ltd
• Nestle India • Gillette India Ltd
• Asian paints • Godfrey phillips
• Cadbury • Johnson & Johnson
• Britannia Industries Ltd • Nirma Ltd
• Procter & Gamble Hygiene and • AMUL India
Health Care • Godrej Consumer Products Ltd
PRODUCTS OF FMCG
• Household products • Paper products
• Oral care • Confectionery
• Skin care • Stationery products
• Hair care • Foods
• Cosmetics • Tobacco products
• Health related • Industrial products
• Dairy products • Beverages
• Bakery products • Natural products
History & 0wnership OF PARLE
• Indian food products company
• Famous biscuit brand Parle-G
• Founded in 1929 by Chauhan family Red colour denotes hunger & health

• Vijay, Sharad & Raj Chauhan are the owners White colour denotes purity & goodwill

• Mumbai is the headquarters

• Rajasthan, Karnataka, Gujarat, Maharashtra, Uttarakhand (3), Haryana (2) are one of the
largest manufacturing plants in India
• As of 2011, largest selling biscuit brand in the world
• Original Parle segregated into three non-competing businesses
• Used the family trademark name “Parle”
• Parle Products (1950s)
• Parle Agro (1960s)
• Parle Bisleri (1970s)

• Parle Product led by Vijay, Sharad and Raj Chauhan

• Parle-G, 20-20, Magix, Milkshakti, Melody, Mango Bit, Poppins, Londonderry,
Kismi toffee bar, Monaco and Krack Jack

• Parle Agro led by Prakash Chauhan and his daughter Schauna, Alish and Nadi
• Frooti and Appy

• Parle Bisleri led by Ramesh Chauhan, his wife Zainab Chauhan and their daughter
Jayanti Chauhan
BRANDS
• Biscuits – Parle-G, 20-20, Magix, Krack Jack, Monaco, Golden Arcs, Parle Marie,
Milk shakti, Parle Hide & Seek Bourbon, Parle Hide and Seek Fab, Top, Parle
Gold Star, Happy Happy, Simple Good, Namkeen Coconut, Cheeselings, Parle-G
Gold

• Sweet Confectionery – Melody, Mango Bite, Londonderry, Poppins, 2 in 1

Eclairs, Mazelo, Kismi Toffee Bar, Kaccha Mango Bite

• SNACKS – Mexitos Nachos, Parle’s Wafers, Full Toss, Parle Namkeens, Parle
Rusk, Parle Cake

Source:https://en.wikipedia.org/wiki/Parle_Products
PRODUCTION UNIT FLOW CHART
Raw material section

Mixing section

Rotary and moulding section

Baking section

Cooling and stacking section

Packaging and dispatch section

SELECTION PROCESS
• Aptitude written test online
• Technical interview
• HR interview

RECRUITMENT PROCESS
• Screening of application
• Test
• Interview
• Final selection and appointment
TRAINING AND DEVELOPMENT
• Field concerd with workplace learning to improve
• Division is to make sure the availability of a skilled and willing workforce to an
organisation
• Four other objectives
1) Individual
2) Organizational
3) Functional
4) Societal
• Management is deeply interested in developing their people through this tool in
effective manner
• Exhaustive in nature and are carefully woven exercise
• Utmost care is taken to make this process effective
• Relevant and effective in preparing the employees for the job they do as well as
keeping them appraise with new technology in this competitive era
• Facilities were perceived by the respondents to be quite adequate
• Relevant and effective in terms of the job performance by the managers
• Undergone by the management staff improve performance and effectiveness of
employes

Source:https://www.final-yearproject.com/2017/05/mba-report-training-development-parle-
biscuit.html