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  • Consumer Behavior

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    maricar manzano
    117 views2 pages
    The advertisement is for a used car company called The Frontier. It uses the key of one of its cars to form the shape of a gun, symbolizing that driving unsafely can put one's life in danger or lead to death. The ad's message promotes safe driving, as emphasized by the tagline "Takes one life every 25 seconds", aiming to remind both customers and all drivers to always drive safely.

    Original Description:

    it is a semiotic advertisement

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    The advertisement is for a used car company called The Frontier. It uses the key of one of its cars to form the shape of a gun, symbolizing that driving unsafely can put one's life in danger or lead to death. The ad's message promotes safe driving, as emphasized by the tagline "Takes one life every 25 seconds", aiming to remind both customers and all drivers to always drive safely.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    117 views2 pages

    Consumer Behavior

    Uploaded by

    maricar manzano
    The advertisement is for a used car company called The Frontier. It uses the key of one of its cars to form the shape of a gun, symbolizing that driving unsafely can put one's life in danger or lead to death. The ad's message promotes safe driving, as emphasized by the tagline "Takes one life every 25 seconds", aiming to remind both customers and all drivers to always drive safely.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    The product or the object that focuses on this advertisement is the car,

    since The Frontier is a company of car group which develops, launches, and
    operates used-automotive. The sign that the frontier portrays in their
    advertisement is they use the key of the car to make or create another object
    that give another meaning on this ad which is the gun. Frontier wants to
    promote that every driver must drive safely because the gun symbolizes
    death that if you didn’t drive safely it can easily put you on danger or worst
    bring you to death. Like what their thug line says “Takes one life every 25
    seconds” the message of their ads is not only to their customers but also to all
    people who drives that they should always drive safely when they are driving.
    CONSUMER
    BEHAVIOR
    (SEMIOTIC)

    MARICAR C. MANZANO
    2BAM-2
    PROF. LESLIE ANN GAMUNDOY

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