CAR ADVERTISEMENT

Car Advertisements one of the best forms of OOH advertising. Car Advertisement is
the ad displays on the top, side of Cars and inside of Cars. Roof Mounted LED ads on
Car promote your brand even at nights. Cars have no area restrictions or boundary
limits and travel all across the crowded streets of the city to high footfall regions like
malls, concerts, nightclubs, offices, airports, railway stations, stadiums, etc.
Advertisements on the Car body in the form of wraps or decals are very effective in
terms of gaining attention. Car Advertisement is also known as Car Advertisement,
Car Advertisement.

Advertising effects can be divided into, for example, intermediate effects on consumer beliefs and
attitudes, and behavioral effects related to purchasing behavior (such as brand selection). The
summary shows that almost no one supports any hierarchical impact in chronological
order.Marketing magazines develop and disseminate knowledge of real-world marketing issues
related to academia, education, managers, consumers, policy makers, and other social
stakeholders. It is the main channel of marketing practice research.
Marketing magazine develops and disseminates knowledge about real world marketing issues for
scholars, educators, managers, consumers, decision makers and other social stakeholders. It is the
main channel of marketing practice research.
How does car advertising work? Auto advertising covers all demographic characteristics,
effectively attracting high-end audiences with higher incomes, highly educated commuters and
pedestrians. Car advertisements are suitable for newspaper advertisements. People who don’t see
TV commercials (those who spend more time driving/ commuting). Car advertising is a medium
of "arrival and recall." Consumers who are repeatedly exposed through brand communication
show higher brand awareness, recall rates and purchasing behaviors. Regular information
transmission of car advertisements enables your business to reach potential goals, every day.
Geographical coverage car ads can cover a city, making your business the "primary consideration"
for selected regions. Car advertisements will bring your information to areas restricted by other
outdoor advertisements and cannot be accessed due to cost differences (such as airports). Car
advertisements reach densely populated areas, such as shopping centers, schools, toll booths, clubs
and technology parks, offices, airports, train stations, stadiums, etc.
Thinking about car commercials, car racing competitions are always one of the most known and
also the most ignored way of setting advertisements.
Car racing has been one of the most excited, dangerous and noble sports since automobile was
first invented, the pursuit of top speed and driving technique has attracted millions of people all
around the world for over 50 years now. However, few of us know that the very first automobile
races are actually set up for the purpose of selling the manufacturers’ car products. This means,
showing the power of their engines and the beautiful appearance of their cars can attract
consumers with the interest of automobiles to buy them after this car manufacturer won this race.
Today, we can see various kinds of car races. First we look into the most famous F1 World
Championship. In F1, the manufacturers are not advertising their products directly because the F1
race cars are clearly not the products sold to the public. However, they are gaining fame through
this competition, the teams winning the most competitions can gain lots of attention from the
public, for example Mercedes Benz AMG, it has got an 8-year-long continuous 1st place in the
FIA F1 World Championship. Through this, consumers are attracted by its fame and believing in
the quality of engines they made, so Mercedes Benz can be one of the world’s richest car
manufacturers. Despite of the Formula 1 championship, many other types of car racing are
actually making more commercial uses for the car manufacturers. For example the World Rally
Championship(WRC), the world’s largest rally racing competition. In WRC, the cars in the race
can actually be bought on the market, this leads to a distinctive increase of selling after the team of
a car manufacturer win a WRC year or season. One of the most famous one is the Subaru team.
Since 1995, the legendary racer Colin McRae helped the Subaru team to get a number of
champions and gained fame for the car type “Impreza”. Later, this car sold well, far better than it
was first produced and the brand of Subaru was also larger than before.
Through these examples, we can see the advertising effect of car racing. It brought excitement to
both the manufacturers and the consumers while both gain profits through buying and selling
products after the publicity effect of car racing competitions.