SUDHAKAR BRAMHANAND PANDEY

Personal Details
Gender : Male
D.O.B. : 26-12-1989
Language Proficiency : English, Hindi, Marathi.
Address : D wing 102,Padmanabh Darshan CHS ltd, mirabhayandar rd,opposite
Deepak hospital, miraroad (East),
Thane-401105. Maharashtra.
E-Mail Id : pandeysudhakar008@gmail.com
Contact no : 09987622686

SPECIALIZATION: Marketing

Educational Qualifications

Institute / College / University/ Year of

Course %
School Board Specialization Passing

Master of Sinhgad Institute of

Mumbai
Management Business Management, Marketing 65 2014
University
Studies Mumbai

Bachelor of Marketing
Lords Universal Mumbai
Management 72 2011
College University
Studies
Maharashtra
H.S.C. G.M.E.S Jr. College 48 2008
Board (Science)
Maharashtra
S.S.C. S.K.M.H.School 73.06 2006
Board

Extra-Curricular Activities

 Have Passed Elementary and Intermediate Grade Level Drawing Examinations conducted by
Maharashtra Board.
 Received Best Student award for achieving First Rank in degree BMS 5th semester.

Areas of Interest

 Portrait Painting, Sketch Painting.

 Reading Book.
 Work Experience

Organization: L&T Electrical and Automation

Industry: Consumer Electric
Title: Cluster Lead(mumbai)
Period: December 2018 to current date
Job Description:
-Inshop branding at electrical retail stores and visible merchandising at Retail mitra stores.
-Liaison with 3rd party vendors for smooth and timely installation of Pop materails, and branding
promotion activities in the market.
-Responsible for complete launch process of L&T electrical switches in cluster, including booking of
Hotel banquets for launch Venue, Liaoning with event management team for launch theme, schedules,
and vendor payments.
-Training and coaching sales team for effective market working and efficient use of RMS
reporting(retail sales force Automation)
-Appointment of distributors, dealers and network of Electrical contractors in Mumbai Western region.
-Handle a team of 4 sales officers in Mumbai west Retail expansion and targeted growth.
-Handle complete retail btl marketing activities on ground -from budgeting, merchandising, to new
vendor assimilation.
-Managing Influencer activities like Electricians meet, contractor meets, Electrician melas, etc for
awareness and brand recommendation.
- Generating awareness among influencers and customers through digital loyalty program apps and
routinely following team for project updation and execution on the leads.

Organization: Amazon India

Industry: Ecommerce
Title: Channel Team Lead.
Period: August 2018 to October 2018
Job Description:
 Account Identification & Acquisition: Market mapping and Identification of potential retail stores for
time bound acquisition, induction and onboarding of new accounts (I.H.S stores) in the assigned
territory.
 Account Management: Managing and driving the growth of the Channel partners/stores’ business
with Amazon. Build and execute on a strategic account plan that delivers on key business
opportunities for the stores and Amazon.
 Field Visits: Visiting targeted number of stores on a daily/weekly/monthly basis.
 Training: Deliver training & coaching of Amazon processes, products, operating model and SOPs.
Work on the ground to enable network with new product launches and partner with the operations and
other teams.
 Team Management: Building and managing a multi-layer team and manage performance through on-
the job coaching and mentoring. Driving team of associates for managing their targets.
Work with Stores/channel partners to improve operational aspects of their business in providing a great
delivery experience and consistently enhance efficiency.
Enhance engagement with accounts to improve business and increase retention.
Drive stores against goals (Volume, FTR and other key metrics).
Internal/External Stake holder management.

Organization: GCMMF Ltd. (AMUL)

Industry: FMCG/ Food/ Beverages
Division: General Trade
Profile: Sales Officer
Period: December 2015 to July 2018
Job Description:

 Responsibilities
Handling Dairy and Ice cream division of Amul in 3000+ general trade outlets in the assigned territory.
General trade:
 Monitoring retail stores of categories like general provision stores, medical( Chemist stores), Bakeries,
Supermarkets, and Pan shops, kirana and grocery stores.
A) Merchandising:
-Managing In-Store visibility at retail outlets by a third party merchandising team.
-Accompanying Merchandisers on their PJP (Permananent Journey Paln) for better visibility
implementation and audits.
B) Market Hygiene
-Maintaining and looking after the market hygiene by timely pick up of damaged and expired goods
from market.
C) Value-Volume Target
-Managing turnover of 3 cr. across the trades like traditional, modern and horeca.
D) Franchisee Management
-Appointing APO -Amul Preferred Outlets which contribute approx 10% turnover of the territory in value,
and monitor their business growth successfully.
E) Managing Customer Complaints
-Handle direct customer complaints by personal visits and if required escalate to HO for the final
closure.
-Maintain market hygiene by monthly dnd regular replacement of damaged stocks from the market.
-Take KAIZENS and do continuous productive changes for increasing sales and maintenance of
hygiene in the territory.
F) BTL Marketing
-Handling BTL activations and planning market schemes of focus product in the territory in consultation
with Officer-In charge and Branch Manager.
-Managing launch activities for new product launch through Amul parlours ( EBO’s -Exclusive Business
Outlets).
G) Distribution Expansion
- Expansion of distribution in the territory by sourcing and appointment of distributors by analyzing retail
penetration in the area, WD infrastructure and potential for growth scopes as per the town and its
population.

Organization: Parag Milk Foods Pvt. Ltd.

Industry: FMCG/ Food/ Beverages
Division: General Trade
Profile: Sales Officer
Period: May 2014 to November 2015
 Job Description:
 Responsible for execution of local level marketing activities and schemes, monitor competitor activities.
 Engaged in Requirement Planning, Analysis of primary/secondary sales for products like Ghee, Go
Cheese, UHT Milk, other dairy products etc for Distributor and key Accounts for sales forecasting.
 Distributor management: Sourcing and Appointment of Distributors in the assigned territory.
 Handling distributor issues with regard to Claims, ROI Logistical and Supply Chain etc.
  Instrumental in establishing strategic alliances, creating marketing opportunities and increasing brand
recall for the product through various initiatives like display schemes and retailer associations.
 Manage key accounts, market trends, and build strategies accordingly in consultation with the
Regional sales head.

INTERNSHIP
COMPANY: Godrej & Boyce Mfg Ltd.(Mumbai)
Period: 2 months
Description:
 Lead generation for Godrej Vending machines through cold callings in assigned territory.
 Client awareness by arranging Demo for Godrej Vending Machines at client locations.
 Prospecting warm and hot leads for the final sales closure for Godrej Vending machines
 Total no of Calls 325.
 Warm leads: 11:: Hot leads: 5
 Final sales Closure: 3 Machines
 Demonstrations to prospective customers:

PROJECT WORK
Graduation Level: Bachelor of Management Studies
Project title: Consumer Behavior in Buying Vegetables with Respect to Food Retail in India.
Description:
 A Brief Scenario of Food Retail Chain in India. Consumer Behavior in aspect of the Food Retail Chains. Specific
Study on consumer behavior with respect to their vegetable Buying Behavior. Comparative study on Vegetable
Bazaars and the Food Retail chain selling Vegetables and consumer
Response towards both. Study Value and Supply Chain of the Food Retail Chains in India.

PROJECT WORK
Post-Graduation Level: Master of Management Studies
Project title: Impact of TV Commercial on Consumer Behavior.
Description:
 Studying the impact of TV advertisement on consumer behavior towards a brand.
 To understand the TV Commercials and study their past records.
 Studying the category wise industry trends in TV advertising and the growth registered by them.
 Studying the importance of TV commercial in molding buyer’s decision making process.

CONTACT

 Mobile: 9987622686
 Email id: pandeysudhakar008@gmail.com
 Linkedin:https://www.linkedin.com/in/sudhakar-pandey-
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