PRINCIPLES OF MANAGEMENT

PRESENTED BY
• BHAVIN GUPTA-011136
• ALBIN JOHN-011137
• ANKITHA
MOHANKUMAR-011135
• VISHAL MASSEY-011130
• SWAPNALI PATIL-011139
• GANESH KASHID-011156
• SACHIN MULIK-011134
 INTRODUCTION
• Telecom in the real sense means transfer of
information between two distant points in
space.
• Telecom stands as one of the most essentials
elements of the business world in terms of
“Connecting the world”.
• Telecom is a huge and varied fastness of
technologies, companies, services and politics
that is truly global in nature.
 HISTORY
• Pink is now Red as Hutch is now Vodafone
from 21stSept,2007 officially announced in
Mumbai.
• Successfully rebranded ‘HUTCH’ as
‘VODAFONE’ in 2007.
• Rebranding includes- “Change in good…”
• Baseline- “Hutch is now Vodafone”
• Pink is now Red as Hutch is now Vodafone in
 PLAYERS OF TELECOM INDUSTRY

• Vodafone
• Airtel
• Reliance
• BSNL
• Idea
 FUNCTIONS

• Planning

• Organizing

• Staffing

• Leading

• Controlling
 PLANNING
• Planning implies our goals and actions in
advance and decide, What to do? and How to
do?
• Planning is based on a logical or systematic
manner.
• Long term plans is for five to ten years .
• Medium term plans is for two to three years.
 MAKING OF ZOO ZOO
• Prakash Verma of Nirvana Films.
• Filmed in South Africa with local crew.
• Movement, Talk, Gestures, Emotion, Costume Designs
& artwork.
• Advertisement characters promoted by Vodafone
during IPL 2.
• Campaign to communicate the VAS offered b the
company
• The ads were created under executive by Ogilvy &
Mather, and agency under executive Creative Director,
Rajiv Rao, South Asia.
THIS IS HOW ZOOZOO WAS MADE
 ZOO DESIGN

• 2 Design were considered

• Fat potato head
• Slim version with bigger face.
• Egg head version finalized.
• Characterization: Leads simple lines, emotes like
humans.
• Talk rubbish.
• Simple, Silly, Funny, Adorable.
• Hearty laughs.
 ORGANIZING
• More planning will not help in achieving
objectives.

• It is establishing the internal organizational

structure.

• The focus is division, coordination, and control

of tasks and flow of information.
 CAMPAIGN ADS
• Campaigns penetrated both in the media as well
as in social networking sites.
• Representation of a common man depicted as a
cartoon character Zoo zoo.
• Wide media coverage, more precisely through
video.
• Easy & cheap moving picture leading to low
production cost.
• No celebrity endorser - No associated risks &
costs.
 SUCCESS OF ZOO ZOO’S
• Zoo zoos dominating social networking sites.
• Created strong Association.
• Wallpapers, ringtones, videos, contests,
pictures, stories etc of zoo zoos.
• Videos had 3 million hits in 3 weeks.
• Most watched video Most watched brand in
breaks.
 CONTROLLING
• Characteristics of the Control Process.

• Management Control Strategies .

• Designing Effective Control Systems .

• Dysfunctional Consequences of Control .

 LEADING
• Influence is the power to affect others.

• Goal is the end one strives to attain.

• Interpersonal means between persons. Thus, a

leader has more than one person (group) to lead.

• Transformational Leadership
 LEADING:TELECOM BATTLE
• Airtel & Idea are biggest competitors.
• Airtel launched ‘My Airtel My offer’ with
Madhavan and Vidya Balan.
• Idea launched ‘Walk when you talk’ with
Abhishek Bachan
STAFFING / HUMAN RELATIONS
• Recruiting

• Selecting

• Hiring

• Training of employees
STAFFING / HUMAN RELATIONS
• Reviewing and developing procedures to promote
efficient, effective human resources operations.
• Reviewing forms and making recommendations
for improvement.
• Reviewing the Human resources handbook
annually;
• Identifying process that should be automated;
and
• Assisting in developing appropriate planning
parameters.
 COMPANY MARKET SHARE IN 08’
Operator Subscribers Nov(2008) Share %
Aircel 10,002,810 4.1%
BPL Mobile 1,294,760 0.5%
BSNL 36,209,960 15.0%
Bharti 61,984,730 25.6%
Dish net Wireless 607,620 0.3%
Hutchison 30,751,710 12.7%
Idea 24,001,580 9.9%
MTNL 3,241,850 1.3%
Reliance Comm. 39,035,470 16.1%
Spice Telecom 4,210,670 1.7%
Tata Teleservices 17,421,400 7.2%
Vodafone Essar 44,126,260 24.2%
 SWOT ANALYSIS
• STRENGTH
1. The company is very focused on Telecom.
2. It has Leadership in fast growing cellular segment.
3. The only Indian Operator, other than VSNL, that has an international submarine
cable.
4. Advertisement strategy of the company.

• WEAKNESS
1. The fast-expanding IPLC market.
2. Latest technology and low cost advantage.
3. Huge market
4. Competition from other cellular and mobile operators.
5. Saturation point in basic telephony service.
6. Poor network coverage in the rural areas.
7. Low penetration Rural market.
• OPPORTUNITIES
1. The fast extending IPLC market
2. Latest technology and low cost advantage
3. Huge market

• THREATS
1. Competition from other cellular operators like BSNL, Airtel, Idea etc.
2. TRAI interference and regulation may reduce growth potential.
 The 14 Management Principles from
Henri Fayol
• Division of Work
• Authority
• Discipline
• Unity of Command
• Unity of Direction
• Subordination of individual interest
• Remuneration
• Centralization
• Scalar chain
• Order
• Equity
• Stability of Tenure of Personnel
• Initiative
• Esprit de Corps
 CONCLUSION
• “Mobile is always at the heart of what the
company do, but now they are moving into
integrated mobile and PC communication
services”-Vodafone Essar
 BIBLIOGRAPHY
• www.vodafone.com
• www.trai.govt.in