8/26/2019 Present and Future of Artificial Intelligence in Design

Present and Future of Arti cial

Intelligence in Design
usm systems Follow
Aug 26 · 3 min read

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8/26/2019 Present and Future of Artificial Intelligence in Design

AI magic is here to save the world, making us curious and at the same time
terrifying. However, AI is still largely unknown, and knowing how it works
in the design world is like trying to figure out how many angels can dance in
a pin head.

AI (Artificial Intelligence) has become an over-hyped buzzword in many

industries and the design world is no exception. AI, Machine Learning,
Deep Learning… Conversations between designers and developers about
the future impact of VR, AR, and MR (Virtual, Augmented, and Mixed
Realities) are ongoing and how our jobs may change.

So, what does design bring to the conversation? With AI, new relationships
must be established between the customer and the product. These
interactions are only the beginning of an ongoing dialogue between
business and consumers about what artificial intelligence can and should do
for products and services. Designers bring the empirical context necessary
for innovation, thus making business successful with AI.

The world of AI design has a lot of potential, but the hype surrounding it
needs to be rebuilt. It’s good if designers don’t clear their minds and think of
AI as “artificial intelligence” — even if AI is going to work as some kind of

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8/26/2019 Present and Future of Artificial Intelligence in Design

magic-tech. A more useful way to think about AI — at least in the short term
— is “increased intelligence.”

Robots are not replacing designers. IBM CEO Ginny Rometti recently
expressed “If I consider AI characters, I’d prefer increased intelligence.”

AI is mostly about optimization and speed. Designers working with AI can

create designs faster and cheaper because of the speed and efficiency it
provides. The power of AI is speed, in which it can analyze large amounts of
data and represent design adjustments. A designer can then cherry-pick and
accept adjustments based on that data. The most effective models for
testing can be quickly created and multiple prototype versions can be tested
with A / B with users.

Rapid design prototyping can be done with an AI design tool that scans
basic designs, some parameters are recorded, and the established UI
components library spring to life to provide a model in alignment with the
company’s design system. Airbnb is already doing this, generating design
components with machine-generated and ready-to-use code from hand-
drawn wireframe sketches using Computer Vision-enabled AI.

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8/26/2019 Present and Future of Artificial Intelligence in Design

Designers face the daunting task of product localization and creating single
graphics in multiple languages. Netflix is already using Augmented
Intelligence Systems to translate artwork personalization and localization of
show banners into multiple languages. The system “reads” the master
version and personalized and localized graphics are produced faster. All the
designer has to do is check, approve, or reject the graphics and adjust them
manually if needed — saving huge time.

An AI algorithm to create millions of unique packaging designs for Nutella

has already captured the traditional role of the designer. The AI algorithm
has been pulled from a database of dozens of patterns and colors to create
seven million different versions of Nutella’s graphic identity, all of which are
unique, splashed across the front of the jars in Italy. A total of seven million
jars were sold in one month.

Considering the complex, challenging worlds of VR, AR and MR, all of

which require a lot of design work, AI can help designers build 3D VR
worlds more quickly. Once a basic design is established and certain
parameters are provided, the smart AI system can create a choice of design
alternatives to provide the designer with the best design according to his /
her preference.

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8/26/2019 Present and Future of Artificial Intelligence in Design

Designers don’t have to worry. AI and robots will not replace us — at least
not in the short term. Rather than being a threat, augmented intelligence
provides exciting opportunities. Leveraging those design opportunities
doesn’t happen through magic, but by designing co-create with AI our
creativity sits in the cross hairs of art, science, engineering and design.
Technology has made us stronger and faster in the past. AI makes us
smarter. We must wait awhile…

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