Professional Documents
Culture Documents
Geo Final
Geo Final
TABLE OF CONTENTS
COMPANY DESCRIPTION
History of GEO
Introducing GEO TV
Mission Statement
Vision Statement
Basic Objective
Value Statement
Company Logo
Logo Application
Intermediate Goals
Strategic Planning
Operational Planning
Growth Strategy
Crisis Management
SWOT ANALYSIS
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Strengths
Weaknesses
Opportunities
Threats
CORPORATE PROFILE
Nature of Business
Target Market
Type of Ownership
Financial Resources
Revenues
Types of Products
Channels
Market Share
Competitors
Production Capacity
External Environment
LEADING
Leadership Style
Internal Environment
Internal Communication
Level of Informality
Internal Culture
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Motivation
ORGANIZING
Level of Management/Designation
Organization Structure
Span of Control
Organizational Chart
Delegation Process
Leading Designation
Departmentalization of GEO
i. Functional Departmentalization
Departments/Divisions
References
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History of Formation of GEO Network
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team of senior journalists takes over Dubai office to prepare for test
transmission. 5-Aug 2002 First signals from satellite are tested.
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GEO TELEVISION NETWORK
INTRODUCING GEO TV
GEO TV was established in May 2002. Test transmission started on
14th August 2002 on the PAS 10 digital satellite. Regular transmission
started on 1st October 2002. Geo TV is the first South Asian Urdu
language channel to provide content comparable with excellent
television broadcasters. Geo is the fastest growing TV Channel in
Pakistan with ratings exceeding all satellite delivered TV channels in the
market. Geo has the widest distribution on cable systems in Pakistan
with 100% carriage within 90 days of launch.
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MISSION STATEMENT
GEO informs and entertains while celebrating cultures and prompting
dialogue in the spirit of "LIVE AND LET LIVE".
VISION STATEMENT
“GEO will be the voice of freedom from the Asian subcontinent. It will
highlight the issues of concern and the cultural richness of its people
through information, discussion and entertainment. GEO will
propagate transparency of responsibility that will ensure its position
as the most credible and meaningful source of information, through
quality programming based on issues. GEO will provide
entertainment audiences can relate to, thereby creating viewer loyalty
and response. GEO will forge an alliance amongst its three
stakeholders - viewers, advertisers and shareholders to maximize
viewer ownership. GEO will invest in human resources as it
recognizes it to be the foundation upon which the GEO future will be
built. It is this very foundation that will allow GEO to attain and sustain
a leadership position, thus fulfilling the promise associated with its
creation.”
BASIC OBJECTIVE
Like all for-profit organizations, GEO’S basic objective is also revenue
generation.
VALUE STATEMENTS
• We are a team.
• We respect each other.
• We encourage self-development.
• We hold high expectations.
• We embrace change.
• We value our Viewers.
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• We provide exceptional service that leaves an impression.
• We support our community.
• Consistent entertainment service and production quality.
COMPANY LOGO
All companies must have a pictogram, or single visual statement that
represents the entire idea behind that symbol. GEO’s Logotype enjoys
the same reputation with our audience, stakeholders and employees.
Representing the true strength of the channel, which is unbiased,
accurate and timely 24-hour news in ‘Urdu language’? The Geo logo
represents many aspects of its business in true colors. The Orange
represents “DAY’ and Blue represents ‘NIGHT’. The Urdu alphabet
‘Jeem’ cutting through from the TV Screen in a sharp angle connote the
‘GLOBE’ and the overall formation of the composite represents ‘EYE
ON WORLD AFFAIRS 24 HOURS A DAY’.
LOGO APPLICATION
All good identities have flexibility for Primary applications but
Secondary and Tertiary applications as well. Geo uses three such
distinctive applications of the Parent Identity.
a. CORPORATE EMBLEM:
Whereas the Logotype of Geo uses a sharply angled, cropped and
embedded image of the Urdu alphabet ‘Jeem’, the Corporate Emblem
is a repetition of the complete alphabet. This pattern represents the
Global presence of Geo covering and delivering Faster Firsts to its
audience.
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b. LOGO VERSATILITY:
With the realization that our logotype gives us enormous strength,
Geo is the only TV Company that allows its Logo to be adapted to
direct relevance to its ‘special events and occasions’
GOALS
SHORT TERM GOAL:
The short term goals of GEO keep on changing however, the present
short-term goal is to launch an English news channel named as GEO
English within six months. The permission has been granted to
launch the English news channel. It will be acquired soon.
INTERMEDIATE GOAL:
The intermediate goal of GEO is to increase their channels to 11
within the time limit of 3 years.
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PLANS
OPERATIONAL PLANS:
Geo has a network, which handles all the business units in each
department. Its like an Octopus, the head is the Network and each
tentacle is a business unit. They evaluate the goals set by the
management as to how close they are to achieving their objectives,
and how much they have achieved. If Geo has not achieved its
required goals they take feedback and change their operational plans
accordingly. The BOD or “Top management” is responsible for such
type of decisions.
GROWTH STRATEGY:
GEO’s strategy is to make the HRM department strong and
competent as HRM department is the base of the organization. They
do so by providing training to the newly hired employees. This will
benefit GEO and increase the growth of the channel.
CRISIS MANAGEMENT:
Geo has not faced any such crisis yet however, they have set a
whole team for the management of crises. In this team, GEO has
experts in all fields. When a certain department faces any problem,
the head of that department informs the team about it and the team
finds a solution to the problem and terminates it. Unfortunately,
however because it is impossible to forecast the future precisely, no
organization can ever be perfectly prepared for every eventuality.
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SWOT ANALYSIS:
STRENGTHS WEAKNESSES
S.W.O.T
ANALYS
INTERNAL
OPPORTUNITIES THREATS
External factors that the Current and
company may be able to emerging
exploit to its advantage external factors
that may
challenge the
company’s
performance
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EXTERNAL
POSITIVE NEGATIVE
STRENGTHS:
• New ideas and concept with fast execution has become a
trademark of GEO -- 'Fastest and Firsts'.
• First to bring the 'Breaking News' concept in Pakistan.
• Unbiased, accurate and timely 24-hour news in ‘Urdu language’.
• Most competitive work team.
• Goodwill as the largest media group in the country.
WEAKNESSES
• Lack of innovation.
• Lack of focus.
• Over confidence
OPPORTUNITIES:
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• Growing awareness about GEO of the people. They are attracted
towards entertainment.
• Increase in viewer-ship.
• Demand for quality entertainment.
THREATS:
• Fear of competition.
• Especially in entertainment because of new channels.
• Employee turnover.
• GEO’S employee turnover is under 5%.
• New Channels Attract GEO Qualified And Trained Employees By
Offering Them 3 Times The Salary They Earn At GEO.
• Unstable Political Situation.
• Security.
CORPORATE PROFILE:
Nature of Business:
It is an International Electronic Media service providing News and
Entertainment services.
Type of Ownership:
It is a Private limited Company and has 100% internal shares (family
shares only). This is part of the Jang Group of Companies, the
biggest and strongest group in media of the Private Sector.
FINANCIAL RESOURCES:
It is basically a family business they have no external shares.
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TYPES OF PRODUCTS:
News, Entertainment, Information, Sports.
PRODUCTS
It is not actually a manufacturing business rather a service business
that generates cable TV channels namely:
1) Geo News
2) Geo TV (entertainment)
3) Geo UK (infotainment)
4) Geo USA
MARKET SHARE:
Its stands 2nd to satellite channels viewed in the Pakistan and 2nd to
National channels in Pakistan. i.e., PTV,ATV etc.
COMPETITORS:
PTV is the main competitor of GEO with regards to viewer ship
because of the reason that geo is a satellite channel and is
accessible in specific areas whereas PTV is a national antenna
channel, which is easily accessible. Geo is trying to compete with
PTV and trying harder and harder to be the No.1 channel in Pakistan.
Other satellite channels like ARY One World, Express News, AAJ TV
etc, are GEO’s major competitors among satellite channels.
PRODUCTION CAPACITY
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11 channels is their total capacity because they are using 2 beams
and each beam contains 5-6 channels.
EXTERNAL ENVIRONMENT
Geo is one of the independent and liberal channel with the unique
honour of consistently breaking news. Geo is a liberal channel it has
no restriction from the Government of Pakistan because its
transmissions are telecasted from Dubai, which is a free zone. The
Government of Pakistan can influence GEO about the News and
programs they air but GEO is not bound to report to the Government.
However, they cannot ignore and go against the Government as they
operate within Pakistan as well. They Government have the right to
jeopardize GEO’s operations.
Despite the liberty GEO enjoys it cannot ignore the cultural ethical
values of the society that is why GEO has a Quality Control
Department Specifically working on censoring each program and
News before it can be aired on TV. They are bound to follow the rules
of the censor board.
LEADING:
LEADERSHIP STYLE:
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Geo follows a purely and highly democratic leadership style. The
democratic leadership style is also called the participative style as it
encourages employees to be a part of the decision making. The
democratic manager keeps his or her employees informed about
everything that affects their work and shares decision making and
problem solving responsibilities. This style requires the leader to be a
coach who has the final say, but gathers information from staff
members before making a decision. GEO invites employees to share
their input to make decisions.
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INTERNAL ENVIRONMENT:
INTERNAL COMMUNICATIONS:
Geo firmly believes in the use and influence of Internal
Communications to create a working environment that is based on
the hallmark of professionalism and on the concept of ‘service above
self’.
The idea is to create a relationship between the organization and its
people, encourage excellence, and inculcate a spirit of achievement.
As an organization that lays great emphasis on Human Resource, its
training and development, inevitably it realizes the meaningful
contribution of its team that has worked passionately to make the
channel grow and achieve unprecedented results.
Geo’s HR Department plans and executes cohesive and integrated
communication designed specifically for its people to share the sense
of pride and joy in Brand Stewardship. This of course is in addition to
numerous events and occasions that it holds to allow social, cultural
and sporting activities as one big team.
Managers interact with their employees and communicate with
everyone on an open forum culture. Managers communicate on the
phone and over the internet the head office in based in Karachi.
LEVEL OF INFORMALITY:
Geo organization is very informal and partially formal. They follow an
“Open door Policy”. Formal conversations are less because GEO
believes in Teamwork and working in a friendly environment. Despite
a friendly atmosphere, no such incident has occurred yet in which
different kinds of rumours has spread. Everyone has the right to give
ideas and opinions regarding improvement such as new technology,
innovation etc.
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INTERNAL CULTURE:
The culture of GEO TV is CUSTOMER RESPONSIVE
There is a code of conduct that all employees have to follow strictly.
For example:
• They have a No-Smoking environment however; they have
specified a zone for smoking only.
• Every employee has to display the GEO Identity Badge.
• All employees should conduct the display of Discipline strictly
because of too much interaction with the other departments.
• There is no formal dress code except for certain levels such as,
the Heads of the Departments.
• Eatables are not allowed everywhere in the office except in the
Café. Employees mush reach and leave the office in time at the
10-7 office timings.
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ORGANIZING
Management Structure & Style. Geo consists of 1600 plus employees
around the world and 180 employees in the Lahore bureau itself
because Geo has a very wide and large hierarchy.
LEVELS OF MANAGEMENT/DESIGNATIONS
Top Managers
• Chief Executive Officer (C.E.O)
• Chief Operating Officer (C.O.O)
• Managing Director GEO News
• Managing Director GEO ENTERTAINMENT
• President
Middle Managers
• Directors
• Director News
• Content Head (Production)
• Regional Heads
• Bureau Chief News
• Senior Executive Producer Entertainment:
• General Managers
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ORGANIZATION STRUCTURE
Geo consists of multiple layers of management and thus forms a Tall
Organizational Structure. Information whether upward or downward
must pass through so many organizational layers.
SPAN OF CONTROL
ORGANIZATION CHART
When asked about its organizational chart we were told that it has a
very complicated and wide hierarchy organizational chart, which is 3
meters long and is available on a 64 mb visual file, which is kept in
the Karachi H.Q. An organizational chart of the Lahore bureau is:
CHART
• C.E.O
• C.O.O
• Channel President
• M.D News
• M.D Entertainment
• Content Head
• Production Head
• Director News
• Bureau Officers
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DECISION MAKING STYLE
It is highly decentralized but also partially centralized.
The top managers takes suggestions from all employees but the final
decision is in the hand of top management.
DELEGATION PROCESS
No matter how an organization is structured, those at the top of
the organization are accountable for the actions and decisions of
those subordinate to them (within the chain of authority). Geo’s
mainframe hierarchy of delegating responsibilities to others in routine
or in emergency involves all concerned employees to act with the
highest level of professionalism. When a subordinate fails, all who are
responsible shoulder that failure and the necessary authority is
alerted (e.g. subordinate, superior, and superior to the superior.) in
order to rectify an issue. Geo serves this chain of command and
delegates the duties to other employees in such a manner that if a
departmental head needs to go for some reason, he can delegate his
duties for an interim period to his next senior most person available.
He can acquire all his authority in a limited manner but can’t take any
financial decision on his own, he will need to sanction it first by the
board of directors and the CEO of the company to avoid any
complexity in the decision making process.
LEADING DESIGNATION
The C.E.O Mir Ibrahim-Ur-Rehman is in charge of the Content
Production and transmission.
The C.O.O Zaheer-U-Din Khan is in charge of all operational
departments (Marketing, sales, finance, HR, recovery etc.).
President Imran Aslam is responsible for Content portion of GEO.
MD. News Azhar Abbas is responsible for GEO News.
MD. Entertainment Yousaf Baig Mirza is responsible for GEO
Entertainment.
Senior Executive Production Tariq Jamil is in charge for production
operations in Lahore.
Bureau Chief News Khawar Naeem Hashmi is in charge of the News
sector in Lahore.
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The President and C.O.O will report to the C.E.O. Managing Director
of News and Managing Director of Entertainment reports to the
President. Director News reports to MD News and Content Head of
Production reports to MD Entertainment. The News and
Entertainment departments have separate levels of hierarchy but they
operate from the same office. Further hierarchy is extended to each
bureau/regional office.
DEPARTMENTALIZATION:
Geo is a highly organized and departmentalized firm. The control and
coordination is narrowed and made easier, so top managers can see
more easily how the various departments are performing. This allows
GEO to treat the department as a profit centre. The Marketing
department is mainly the “Profit center” of GEO. They calculate the
profits of Geo and use that information in making decisions about
advertising and promotional events, commercial airtime allocation etc.
DEPARTMENTALIZATION OF GEO:
Geo has its own specific way of classifying and grouping work
activities. It is classified according to:
• 1)Functional Departmentalization
• 2)Geographic Departmentalization
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FUNCTIONAL DEPARTMENTALIZATION
Geo has developed departments according to a group’s functional
activities, such as the:
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GEOGRAPHIC DEPARTMENTALIZATION
The functional departments of GEO are further sub-divided into
geographical departments in order to carry out the operations and
activities of different cities, regions and districts. To keep themselves
up to date with the latest news and events across the nation and
globe.
Offices
Head Office:
Karachi
Bureau/Regional Offices
i. Lahore
ii. Islamabad
iii. Peshawar
iv. Quetta
v. Multan
Besides that there are also out station reporters of Geo who work
individually and have no office for example: Sailkot, Gujranwala and
almost in all districts.
Earth Station
Dubai .This is the station where all transmission and telecast of
programs is undertaken.
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INTERNATIONAL OPERATION OFFICE:
• United Kingdom and the United States of America.
• C.E.O
• President
• C.O.O
• M.D Entertainment
• Content Head
• M.D News
• Director News
• Bureau Offices
• Peshawar
• Lahore
• Islamabad
• Quetta
• Multan
DEPARTMENTS/DIVISIONS:
GEO NEWS DEPARTMENT
GEO News is now a part of our lives. This is where news is broken,
processed, analyzed, and disseminated. GEO news just doesn’t
happen. It needs dedicated, committed men and women who want to
make a difference – GEO News is different because it makes a
difference! Producing, Editing, Anchoring, Reporting and Footage all
take place under this department.
ENTERTAINMENT DEPARTMENT
Enter the world of glamour, creativity, and visually striking images.
Enter GEO Entertainment. We have career options for producers,
associate producers, script writers, production designers, art
directors, fashion designers; make up artists, music composers,
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location locators, talent hunters, concepts writers and more. So if you
have a script, an idea struggling to find shape, think you can act,
believe you have the organizational skills and aesthetics to become a
producer, nourish an ambition to be part of the wonderful world of
show biz, walk into the spotlight.
INFOTAINMENT DEPARTMENT
This is where information meets entertainment and shows are
created that are exciting to watch while being provocative and
thoughtful. The Geo Infotainment Department is on the look out for
concept writers, scriptwriters, producers, associate producers, and
researchers.
GEO has created a unique space for creative people who understand
market forces. In Product Development, concepts originate are
polished and tested against stringent market research, and are
placed in time zones that are viewer specific.
Product Development at GEO is concerned with the enhancement of
our brand. It oversees the evolution of the brand and treats each
program as a product that needs to be polished, marketed,
positioned, and enhanced. Product Development creates concepts
for promoting our products and develops media plans and campaign
strategies that place our programs at the very centre of our
audience’s attention.
For those marketers who want to unleash the creative urges in their
hearts, this is the place to be. Un-knot that tie, roll up your sleeves,
cut out the power dressing and enter a world that is changing and
moving 24/7.
CHILDREN’S DIVISION
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GEO has treated children seriously. We believe the child has a lot to
tell us. His curious, imaginative mind has inspired us to produce
programs like ‘Dekho Suno Samjho’ and ‘Bachey Man Kay Sachay’.
A child’s genius constantly amazes us. If you feel that you understand
children and know what they want, this is your playground.
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TECHNICAL DEPARTMENT
Creativity needs to be disseminated. This is where the engineers,
technicians, maintenance engineers, light and sound engineers,
transmission staff comes in. They are the people who keep the
studios operational and bring those stunning visuals to your screens
from the most difficult terrain and venues.
FINANCE DEPARTMENT
Television is a business. In the back room, sit people who are
number crunchers, planners, forecasters, financial analysts, budget
monitors, and trend spotters. They understand the industry and with
constant research make sure that projections are met and budgets
and time lines are respected.
MARKETING DEPARTMENT
Every program, time slot, and viewer is an opportunity that needs to
be explored, marketed, promoted and valued. Marketing is the
department that not only maximizes the value of geo programming
but also helps develop it by soliciting feedback form the industry and
creating specific creative solutions for clients and brands. If you think
you understand how to maximize the potential of an idea, and can
create solutions and packages for brands and clients, this is the most
dynamic team in media for you.
SALES DEPARTMENT
Sales or $ales, is where the money is at! This fast-paced department
brings in the rupees that enable us to produce the content that our
viewers depend on. True believers of GEO, armed by the content in
hand, and the philosophy in mind, go out everyday in to the fast
changing and unpredictable market and maximize the value of the
channel. At the front line are the foot soldiers of GEO who sell space
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around our programs and fill the advertising needs of the channel.
These are the true dream merchants.
CREATIVE DEPARTMENT
GEO is always on the look out for those men and women who tell
stories visually, who paint our palette blue and orange, who
understand moods and emotions. We need people who have strong
aesthetics, who like to break the rules of visual grammar, who can
telescope saga in a 30 second graphic and animation ad. These are
our window dressers who are concerned with the look and feel of the
channel. They illuminate our screens, design our sets and promote
our programs wielding all the creative tools at their command. They
hold the magic wand.
RESEARCH DEPARTMENT
GEO-TV carries out research in various mediums on components like
advertising, market intelligence, television viewer ship and masses’
penetration of those mediums. These are the basic components, their
roots captivates not only the micro changes but also the macro
variations on the spectrum of information and entertainment.
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GEO TALENT DEPARTMENT
GEO Talent is astounding new initiative by GEO TV. Scouting for
talented, hosts, anchors, vocalists, actors, and people pertinent to
performing arts whose potentials can be nourished by the expertise of
GEO Talent Department.
EVENTS DEPARTMENT
Events are all about teamwork and clockwork. Time is of essence
and execution is everything. This genre of programming needs
organized people who know what needs to be done and when. Never
short of excitement and danger, the event must go on! Most of the
time events, whether musical or magical, are live. One wrong move
can lead to many embarrassing shots on the screen. Loch and
orchestra, an event has many pieces that have to be sung
synchronized and in turn. If you like working as part of a high energy
team and are interested in music, sports, magic and everything in
between.
SPORTS DEPARTMENT
Sports are a new genre of programming that has also not been
explored much in Pakistan. From Cricket to Polo and everything in
between.
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IT DEPARTMENT
Information Technology is the lifeline of the organization supporting
all the functions without any interruption catering for all software
needs and MIS requirements 24/7.
TRANSMISSION DEPARTMENT
GEO has a highly equipped and modern Transmission Department,
which remains awake when others are fall asleep.
HRM of GEO
Diverse cultural backgrounds and multi-ethnic origins add up to
create a strong resource base at GEO. Each member makes a
valuable contribution while overall functioning as a team. Committed
to doing more for their country, GEO people remain dedicated and
passionate about their work. GEO people are focused on broadening
horizons and meeting new challenges. Creative and multi-talented,
these fine individuals take pride in shaping the future of Pakistan. We
spoke to some concerned managers of GEO to find out more about
GEO's recruitment and human resource management initiatives.
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RESPONSIBILITIES OF HR Dept.
• Job Analysis
• Recruitment and Selection.
• Training and Development.
• Performance Appraisal.
• Remuneration & Benefits.
• Employee Welfare (safety and health, incentives, motivation
etc.)
When any post is vacant, GM HR Syed Zulfiqar Ali sends the request
to the HR Department for the vacant post.
HR DEPARTMENT DETERMINES TWO THINGS
• Job Description.
• Job Specification.
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Internal Recruitment. In GEO, vacant posts are also filled internally to
provide an opportunity for the workers already working in the
organization. External Recruitment. In GEO, fresh or experienced
candidates are also preferred and hired.
SELECTION CRITERIA
The selection is entirely base on merit, which confirms to selection
criteria without any bias towards, gender, religion, race, color,
nationality, age, and according to the procedures laid down in the
HRD policies.
SELECTION PROCEDURE
• Filling out application forms.
• Application screening.(short listing)
• Tests. (Written and Practical)
• Interview.
• Final selection.
• Orientation
• Training
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ORIENTATION
Orientation program is held when new employees joins the company.
They give an opportunity to the all-new employees that they hire to
rotate in the factory departments daily so the employees must know
in which environment and in which circumstances they had to work.
TRAINING
Once they are hired Geo provides them with foreign training usually
from CNN and BBC .However, the training is an ongoing process
apart from the off job training. For this purpose, they are attached
with a senior to supervise them.
CONTROLLING
Control Process:
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FORMATION OF POLICIES:
When Geo faces a problem in the implementation of old policies then
the policy defining department reviews it and works them out to make
necessary changes in the policies. Once a policy is changed or
altered it is sent to the approval department after being approved by
the approval department it is then lastly sent to the Upper level
management. If the upper level management approves the new
policy in order for its implementation it is updated on the website,
notice boards and open forums. It is also circulated on hardcopies.
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ACHIEVEMENTS AND AWARDS
EXCLUSIVITY OF GEO
National association of Broadcasters (USA). World’s largest
association of broadcasters has honoured GEO with the “Award for
Quality” declaring it an international standard television channel.
Geo has been described as the CNN and BBC of Pakistan due to its
enormous news network within Pakistan and all over the world.
New York Times, one of the most prominent newspapers of the
world, has quoted that Geo changed the media scene of Pakistan. It
is the most popular channel with the highest viewer ship in cities.
Geo won a special award at the nautical TV festival 2005.
Geo has also been awarded best electronic mass media award 2004
by Pakistan adv. Association.
Business week one of the top 3 magazine of the world while including
the news of MSR in 25 stars of Asia wrote that “Geo has become the
most watched TV channel of Pakistan and its viewer ship is growing
at the rate of 30% annually.
According to Gallup, Geo is highly rated and the most watched
satellite channel in Pakistan for its entertainment, news talk shows
and flavoured programs.
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CONCLUSION
From this research, we conclude that: Geo is the only independent
and liberal channel with the unique honour of consistently breaking
news. Geo is an innovative concept that targets a new, growing
market. “We assume that the market will respond, and grow quickly in
the next 5 years” says, C.E.O Mir Ibrahim Rehman “Our goals are to
create a reputation of quality, consistency and security that will make
us the leader of all new style channels. Geo is a fast growing network
of channels that is making rapid awareness among the people. Geo’s
main problem is the growing number of private sector channels
causing more competition. For this reason GEO must improve their
strategy and competitive position.
REFERENCES
1) Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO),
2) Mr. Shaheen Raza (Regional Sales Manager, GEO)
3) Mr. Syed Zulfiqar Ali shah (HR Head, GEO)
4) Mr. Shadaat Tayyab (Corporate Head, GEO)
5) Mr. Saqib Noor Ahmed (Associate HR Manager, GEO)
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