your BRAND

ST Y LE
GU I DE
 LOGO VARIATIONS

LOGO DO’S LOGO DONT’S

Make sure the logo version with tagline is displayed large enough to read the copy. Do not rotate logos. Do not add a dropshadow or glow. Do not alter colors of the
Place logo on white background or over a very light area of a photo. If used over a logo or size of tagline. Do not use primary and secondary logos too close to each
dark photo, use the white version provided in your final files. other.

PRIMARY LOGO SECONDARY-

W/TAGLINE - For use anywhere with
For use anywhere with vertical space.
square or horizontal space
large enough to read tagline.
Primary logo is your most
recognized assets and should
be used where space allows.

PRIMARY LOGO HORIZONTAL LOGO

W/OUT TAGLINE - W/TAGLINE -
For use anywhere with For use anywhere with
square or horizontal space skinnier horizontal space or
that isn’t large enough to where you want something
read tagline or where tagline softer than the dark navy
isn’t needed. icon. Use tagline version
if it’s large enough to be
readable.

HORIZONTAL LOGO
W/OUT TAGLINE -
For use anywhere with
skinnier horizontal space or
where you want something
softer than the dark navy
icon.
 LOGO VARIATIONS

LOGO DO’S LOGO DONT’S

Make sure the logo version with tagline is displayed large enough to read the copy. Do not rotate logos. Do not add a dropshadow or glow. Do not alter colors of the
Place logo on white background or over a very light area of a photo. If used over a logo or size of tagline. Do not use primary and secondary logos too close to each
dark photo, use the white version provided in your final files. other.

ICON -
Shape works well for small spaces, social media, watermarks, stamps, etc. It is a recognizable alternative to your primary logo and provides some variety.
Use it in secondary instances, especially the versions without your name.
 BRAND ELEMENTS

BRAND ELEMENTS DO’S

Use patterns sparingly for pop. Always place over a white background. Great for using as a background for social
media templates to have a consistent feed.

BRAND ELEMENTS DONT’S

Do not stretch the patterns out of proportion. Do not use multiple patterns right next to each other (on diffrent
sides of a print piece is OK). Do not place patterns on a colored background (except starbust pattern if you make
some white). Do not use your signature in place of your logo.
 COLOR FORMULAS

PMS: 7463C PMS: 315C PMS: 5503C

CMYK: 100/63/12/67 CMYK: 100/12/21/44 CMYK: 39/2/14/10
RGB: 0/43/73 RGB: 0/103/127 RGB: 148/183/187
HEX: #002B49 HEX: #00677F HEX: #94B7BB

PMS: 7646C PMS: 698C PMS: 430C PMS: 427C

CMYK: 33/61/26/0 CMYK: 0/16/4/0 CMYK: 33/18/13/40 CMYK: 7/3/5/8
RGB: 165/110/135 RGB: 242/212/215 RGB: 124/135/142 RGB: 208/211/212
HEX: #A56E87 HEX: #F2D4D7 HEX: #7C878E HEX: #D0D3D4
 TYPOGRAPHY

ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
123456789 123456789

FONT NAME: FONT NAME:

Objektic Mk1 Barcelony
Use for display copy
Use for display and body copy. I specified light and medium weights, but you
can sub thinner or bolder versions if you prefer. Purchase for use HERE

Purchase for use HERE

ABCDEFGHIJKLMNOPQRSTUVWXYZ
FONT NAME:
Playfair Display

abcdefghijklmnopqrstuvwxyz Use for display and body copy

(if design calls for a serif body copy rather than sans.

123456789 Objektiv should be the primary choice.)

Download for free HERE

 TYPOGRAPHY STYLING

LARGE HEADING STYLE [Objektic Mk1 light, all caps, tracking 50 (space between letters)]

alternate large heading style [Playfair Display, lowercase]

small heading style [Objektic Mk1 medium, lowercase, tracking 50]

alternate small heading style [Barcelony]

Paragraph copy [Objektiv MK1 light]

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin hendrerit nisl in vestibulum pretium. Mauris felis felis, consectetur non porttitor sit amet,
interdum sed felis. In sed quam laoreet, luctus sem id, tempor sem. Fusce placerat magna ac libero aliquam malesuada. Integer quis dictum libero, sed
elementum ante. Donec risus ex, luctus ac elementum vitae, condimentum eget dolor. Maecenas pretium dolor in diam laoreet ullamcorper. Pellen-
tesque sit amet pretium dui, at porttitor lectus. Proin tincidunt libero ut euismod tincidunt. Integer eget dolor a lorem laoreet commodo.