GC AMERICA INC.

DESIGN MANUAL

2018
 LOGO
Color
The GC logo should be displayed in our GC green as
defined below:

CMYK:
C: 100 / M: 0 / Y: 60 / K: 0

Pantone:
3278

RGB:
R: 21 / G: 139 / B: 112

If necessary due to the nature of the medium, gray and

black may be used.

Gray
CMYK:
C: 0 / M: 0 / Y: 0 / K: 45

Pantone:
Cool Gray 4

RGB:
R: 152 / G: 152 / B: 152

Black
Replace GC green with 100% black.

Rules
When resizing the logo, the proportions cannot be
changed. It must be kept in the same 1:1 ratio.

Background
Ideally, the logo should always be placed on a white
background to provide sufficient attention. If this is not
possible, make the background as passive as possible.
 COLORS
GC Green
As previously mentioned, GC green is defined as:

CMYK:
C: 100 / M: 0 / Y: 60 / K: 0

Pantone:
3278

RGB:
R: 21 / G: 139 / B: 112

For general text usage, GC green should be used a the

paragraph headline color while the following GC gray
should be used for basic text.

GC Gray
CMYK:
C: 0 / M: 0 / Y: 0 / K: 70

Pantone:
Black 0961

RGB:
R: 140 / G: 140 / B: 140
 FONTS & TYPOGRAPHY
Standard Font
Avenir is to be used in all areas of communication and
written media. The Avenir font family is as follows:
abcdefghijk
• Avenir 35 Light: Used for basic text areas.
• Avenir 55 Roman: Used for genereal text.
• Avenir 85 Heavy: Used when general bold text is
lmnopqrstu
needed.
• Avenir 95 Black: Used as paragraph deadlines, as
well as the same way as Avenir 85
vwxyz
Heavy, when needed.

Color and Attributes

ABCDEFHIJ
As mentioned previously, GC Green should be used in
paragraph headlines, while the gray as defined in the
colors sections of the manual should be used for basic text.
KLMNOPQR
Headline Font STUVWXYZ
The Ingra CD Ultralight font should be used for headlines
on all communication where one is utilized.
0123456789
Color and Attributes

abcdefghijklmn
The color for these headlines should be darker than the
basic text used in a communication, the following colors
should be utilized:

CMYK:
C: 0 / M: 0 / Y: 0 / K: 80
opqrstuvwxyz
Pantone:
Black 7
ABCDEFHIJKLM
RGB:
R: 51 / G: 51 / B: 51
NOPQR STUVWX
Use white when a headline falls on dark backgrounds or
images.
YZ
0123456789
 LAYOUTS - PRINT
Common Elements
Required elements on collateral and advertising is as
follows:

GC Logo
GC Chop Line

Both should be GC Green.

General Locations & Placement

For all applications, the GC logo and GC chop line
should run horizontally across the top of the page.

These guidelines should be followed as well for any full

page or half page communication that is distributed
digitally.
 LAYOUTS - PRINT
General full page. General full page spread.

General half page. General quarter page.

 ELEMENT PLACEMENTS
Live Area
The default live area should be 0.25 inches.

GC Chop Line
The GC chop line height should be 8% of the width of
the document. In cases where a spread is utilized, divide
the spread in half, then apply the calculation. Exceptions
are allowed when needed. The GC chop line should be
placed directly within the live area on the X and Y axis on
the right side.

GC Logo
The GC logo width should be 18% of the width of the
document. In cases where a spread is utilized, divide the
spread in half, then apply the calculation.

Exceptions are allowed when needed, for example for

narrow items such as pull up banners for conventions.

For placement on full page applications, the logo should

be applied using the following calculation: Live area.

Bx1.5
B
C Ax.08=C
Ax.18
Bx1.8

For placement on half page applications, the logo should

appear centered and at least its own height away from
the edge of the page and within the live area.
 PRINT LAYOUTS
Types of Print
The following section will go over:

• Collateral Layout Specifics

• Brochures
• Sell sheet
• Journal ads
• Co-op Ads
• General flyers
• Educational
COLLATERAL LAYOUT SPECIFICS
General print layout specifics.
This space is reserved
for either bullet points
(advertising/sell sheets)
or as a title to the
literature, i.e. “MI Paste®
Family Brochure.” Font
specifics to follow per
collateral type.
This space is reserved for a
product photo as product
name. Product name should
appear in the green box.
This area is be the content /
eye catching area. This area
is to be utilized for pleasing
visuals, important product call
outs and the headline. This
space should be filled with
either a color complimenting
the product image or a
pleasing visual to correlate
with the product / idea being
featued. Should be 6.925
inches high.
These are the headlines.
Font is Ingra CD Ultralight.
They can be either white,
black or gray and can appear
anywhere in this section as
long as it flows visually and is
aligned with the left margin.
Always add a soft gradient
befind the tagline to guide
visual focus.
This is the “long chop.” For
brochures, it should remain
empty, for sell sheets and ads,
it should show the product
name with the product
description below. It’s length
can vary based on product
name, etc. but should be
roughtly 43% of the page’s
width. It should always be
centered over the bottom of
the eye catcher area.
 BROCHURE LAYOUT GUIDE
Brochure Cover 1. Eye Catcher
Our brochures are based off the sizing of 8.5 x 11 inches.
2. Headline
Font: Ingra CD Ultralight.
Size: 45
Tracking: 45
Leading: 45
Color: White, black or GC gray, depending on
eye catcher theme.
1 Always add a soft gradient befind the tagline
to guide visual focus.

3. Product Name(s)
Font: Avenir 55 Roman.
Size: 27
Tracking: -50
Leading: Automatic
Color: GC green and use 70% black for any
accent word(s).

4. Long Chop
Long choop is blank, filled with GC Green.
2
5. Product Shots
White background, no drop shadows, no inner
shadows.
4

5
 BROCHURE LAYOUT GUIDE
Brochure Inside

1
2 5

1. Headline 3. Sub-bold Text 5. Tables

Font: Ingra CD Ultralight. Font: Avenir 35 Light. Follow basic product color scheme(s)
Size: 22 Size: 12 and previous text rules.
Tracking: 45 Tracking: -50
Leading: Automatic Leading: Automatic 6. Graphs
Color: 80% black. Color: GC Green Follow basic product color scheme(s)
and previous text rules. Graph
2. Bold Text 4. Standard Text backgrounds should be 8% black, or
Font: Avenir 85 Heavy. Font: Avenir 35 Light. variants of GC green if it accents the
Size: 12 Size: 10 piece better.
Tracking: -50 Tracking: 0
Leading: Automatic Leading: Automatic
Color: GC Green. Color: 70% black.
Bullet point color: GC Green.
 BROCHURE LAYOUT GUIDE
Brochure Back Side 1. Ordering Information
Fonts should follow all previous rules,
but sizing for numerous SKU’s (as seen to
the left) should be based on keeping the
layout as visually calm as possible.

2. Closing Line
Font: Avenir 35 Light.
1 Size: 10
Tracking: -50
Leading: Automatic
Color: 70% black.

Should contain SKU # (if applicable),

phone number, website, training website
and copyright information.

2
 SELL SHEET LAYOUT GUIDE
Sell Sheet Cover 1. Eye Catcher
Our brochures are based off the sizing of 8.5 x 11 inches.
2. Headline
Font: Ingra CD Ultralight.
Size: 45
Tracking: 45
Leading: 45
Color: White, black or GC gray, depending on
eye catcher theme.
1 Always add a soft gradient befind the tagline
to guide visual focus.

3. Bullet Points
Font: Avenir 55 Roman.
Size: 12
Tracking: 0
Leading: Automatic
Color: 70% black, use GC Green for optional
headline.
Alignment: centered vertically.
2
4. Long chop
Houses product name and description.
Font: Avenir 55 Roman.
Size: 18 (name), 7 (description).
Tracking: -50
Leading: Automatic
4 Color: White.
3
5. Product Shots
White background, no drop shadows, no inner
shadows.
5
 SELL SHEET LAYOUT GUIDE
Sell Sheet Back Side 1. Focus Area
Our brochures are based off the sizing of 8.5 x 11 inches. Should be used to capture any specific product
information that is desired to be highlights.
Graphs, specific features and benefits, etc. It
should feature a light image background or
product accent color to act as isolation.

2. Bold Text
1 2 Font: Avenir 85 Heavy.
Size: 12
Tracking: -50
Leading: Automatic
Color: GC Green.

3
3. Standard Text
Font: Avenir 35 Light.
Size: 10
Tracking: 0
Leading: Automatic
Color: 70% black.
Bullet point color: GC Green.
4
4. Closing Portion
This area should be utilized as needed. Clinical
images, closing product information, etc. SKU’s
should be listed as well.

5. Closing Line
Font: Avenir 35 Light.
Size: 10
Tracking: -50
Leading: Automatic
Color: 70% black.

Should contain SKU # (if applicable), phone

5 number, website, training website and
copyright information.

Fine print text should be located below.

 JOURNAL AD LAYOUT GUIDE
Journal Ads 1. Eye Catcher
This is based off an 8.5 x 11 inch ad, please scale accordingly.
2. Headline
Font: Ingra CD Ultralight.
Size: 45
Tracking: 45
Leading: 45
Color: White, black or GC gray, depending on
eye catcher theme.
1 Always add a soft gradient befind the tagline
to guide visual focus.

3. Bullet Points
Font: Avenir 55 Roman.
Size: 12
Tracking: 0
Leading: Automatic
Color: 70% black, use GC Green for optional
headline.
Alignment: centered vertically.

4. Long Chop
2 Houses product name and description.
Font: Avenir 55 Roman.
Size: 18 (name), 7 (description).
Tracking: -50
Leading: Automatic
Color: White.
4
3
5. Product Shots
White background, no drop shadows, no inner
shadows.

5 6. Closing Lines
6 Font: Avenir 95 Black.
Size: 8
Tracking: 0
Leading: Automatic
Color: GC Green.
Alignment: left justified.
GENERAL FLYER LAYOUT GUIDE
General Flyers 1. Headline
This is based off an 8.5 x 11 inch ad, please scale accordingly. Font: Ingra CD Ultralight.
Size: 45
Tracking: 45
Leading: 45
Color: 80% black.

1 2. Line
Size: scaled to headline.
Color: GC Green.
2
Stroke: 1.

3. Closing Lines
Font: Avenir 95 Black.
Size: 8
Tracking: 0
Leading: Automatic
Color: GC Green.
Alignment: centered.

3
 CO-OP AD LAYOUT GUIDE
Full Page Co-op Ads 1. Special Offer Line
Co-op ads are slightly different due to the vast amounts of Font: Ingra CD Ultralight.
varying sizes. The following is a basic guide to work with, Color: 80% black.
element sizing should be based on the publiction size.
2. Line
Size: scaled to headline.
Color: GC Green.
Stroke: 1.

3. Product Name
1 Product Name:
2 Font: Avenir 55 Roman.
3 Tracking: -50
Color: GC Green (name).
Product description:
Font: Avenir 35 Light
Tracking: -50
Color: Black

4. Promotions
Font: Avenir 95 Black.
Tracking: -50
4 Leading: Automatic
Color: Black (Buy...) Red (Get...)
Alignment: centered.

5. Closing Lines
Font: Avenir 95 Black.
Tracking: 0
Color: GC Green.
Alignment: left justified.

Should contain phone number, website,

5
training website and copyright information.

Fine print to be located below, sized as

needed.
 CO-OP AD LAYOUT GUIDE
Half Page Co-op Ads Half page ads should follow the same
Half page ads should follow the same guidelines as a full page guidelines as a full page ad, but should
ad, but should not feature the headline. not feature the headline.

Quarter Page Co-op Ads

Quarter page ads should follow the same guidelines as a full
page ad, but should not feature the headline and the GC logo
distrance from the edge of the page should be pulled to the live
area as space has been reduced.
EDUCATIONAL LAYOUT GUIDE
General Education Flyers 1. Headline
This is based off an 8.5 x 11 inch flyer, please scale accordingly. Font: Ingra CD Ultralight
Size: 45
Tracking: 45
Leading: 45
Color: 80% black

2. Eye Catcher Area

Feature program features and benefits,
1
following general color scheme, but sized
appropriately. Focus on KOL’s.

2
3. Long Chop
Training website address.
Font: Avenir 55 Roman.
Size: 18 (name).
Tracking: -50
Leading: Automatic
Color: White.

4. Course Information
Follow all [revious color schemes, but sized
appropriately.

3 5. Closing Lines
Font: Avenir 95 Black
Size: 8
4 Tracking: 0
Leading: Automatic
Color: GC Green
Alignment: centered

4 Should contain SKU # (if applicable), phone

number, website, training website and
copyright information.

Fine print to be located below.

EDUCATIONAL LAYOUT GUIDE
Invitations 3. Course Specifics
This is based off an 8.5 x 11 inch ad, please scale accordingly. Font: Avenir 95 Black (leads),
Avenir 55 Roman (information)
Size: 12 / Tracking: 0
Leading: Automatic
Color: 70% black, GC Green for bullet points
Alignment: left justified

1 4. Instructor/Course Information
Tracking: 0
Leading: Automatic
2 Headlines:
Font: Avenir 55 Roman
Size: 12 / Color: GC Green
3 Alignment: left justified
Body:
Font: Avenir 55 Roman
Size: 8 / Color: 70% black
4 Alignment: justified

5. Featured Area (Clinicals, etc.)

6. Registration
Tracking: 0 / Leading: automatic
Font: Avenir 55 Roman, (bold text is
Avenir 95 Black)
Color: 70% black, registration text is GC Green
5
7. Fine Print
Follow overall guidelines and adjust if space is
needed.

8. Closing Line
6 Font: Avenir 55 Roman
Size: 8 / Tracking: 0 / Alignemnt: centered
7 Color: GC Green
8 Should contain phone number, website,
training website and copyright information.

1. GC Presents Headline 2. Course Title

Font: Ingra CD Ultralight Font: Ingra CD Ultralight
Size: 20 Size: 45
Tracking: 45 Tracking: 45
Color: GC Green Leading: 45
Color: 80% black