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built by Canon
EOS 7D NSO Training Presentation
Richard Shepherd
Tuesday 25th August 2009
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The journey to find EOS 7D


• Who are photographers and what do they
need?
• How does our line-up cater for each type of
photographer?
• Where are the gaps?

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The High Advanced Amateur


• Photographic opinion leaders
• Passionate about photography
• High photographic knowledge
• Particular about their equipment
• Takes great photos
• Motivates other photographers
• Spends a lot of time to get “The Shot”

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Significant contributors to
photographic culture

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The EOS range

Professional
Advanced Mid Range Mid Range

Entry Level

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What was important to them?


• Good picture quality
• Number of pixels
• Faster more precise AF
• LCD quality
• Feel of the camera

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Good Image
Quality
Dual “DIGIC 4”

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Dual “DIGIC 4”
• For the first time in a non EOS-1 series camera
• Parallel image processing
• 8 Channel readout

• 18 Megapixels at 8 fps
• Up to 126 JPEGS in a burst
• 15 14-bit RAWs

NIKON D300s requires the


accessory battery grip for 7fps
NIKON D300s only 2.5fps whilst
producing 14bit RAWs

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Analogue to Digital Conversion


• Light is an analogue signal
• Computers work using Digital Signals
• Analogue signal must be converted to Digital

Decimal Digital (Binary)


0 00
1 01
2 10
3 11

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System Architecture

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Why more bits are better

0 000000
0000 8 1000
8 001000 16 010000 24 011000 32 100000 40 101000 48 110000 56 111000
1 000001
0001 9 1001
9 001001 17 010001 25 011001 33 100001 41 101001 49 110001 57 111001
2 000010
0010 1010
1010
001010 18 010010 26 011010 34 100010 42 101010 50 110010 58 111010
3 000011
0011 1111
1011
001011 19 010011 27 011011 35 100011 43 101011 51 110011 59 111011
4 000100
0100 1212
1100
001100 20 010100 28 011100 36 100100 44 101100 52 110100 60 111100
5 000101
0101 1313
1101
001101 21 010101 29 011101 37 100101 45 101101 53 110101 61 111101
6 000110
0110 1414
1110
001110 22 010110 30 011110 38 100110 46 101110 54 110110 62 111110
7 000111
0111 1515
1111
001111 23 010111 31 011111 39 100111 47 101111 55 110111 63 111111

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Why more bits are better

IT
4B

6B
IT

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EOS 7D and 14 bit A/D conversion


• Better skies
• More scope for editing your images
• Better looking JPEGS
• DIGIC 4 has no performance drop at 14-bits

NIKON D300s only 2.5fps whilst


producing 14bit RAWs

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Auto Lighting Optimiser


• Is available in all modes
• Now available from Quick Control screen

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Auto Lighting Optimiser

Picture is taken

Auto Lighting Optimiser Analysis and processing

Overall gradation adjustment


Scene
Recognition
Gradation tuning by area

Final Image

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Auto Lighting Optimiser

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Smaller RAW files


• All the benefits of RAW files
• More pictures per card
• Faster download
• Faster editing
• M-RAW 10MP
• S-RAW 4.5MP

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Good image
Quality
iFCL metering
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iFCL Metering System


• Newly developed metering algorithm
• New Dual-layer 63-zone metering sensor
• Balanced exposures
• Accurate exposures
• Consistent exposures

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Dual layer sensor

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Focus

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Dual layer sensor

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Dual layer sensor

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Colour

Without Colour With Colour


Metering Metering

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Good Image
Quality
High ISO
Performance
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High ISO performance


• ISO
• High ISO performance
• Low ISO performance

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ISO Sensitivity
• An exposure is made up of
• Aperture
• Shutter Speed
• ISO Sensitivity

• Aperture
• Controls how much light is let in through the lens
• Effects the Depth of Field

• Shutter Speed
• Controls How long the sensor is exposed to light
• Effects how much blur is in the image

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ISO Sensitivity
• ISO
• Controls how sensitive the sensor is to light

• If all else remains the same it controls the brightness of an


image
• Allows photographers to keep shooting when light levels fall

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ISO Range
• Standard Range 100 – 6400 NIKON D300s: ISO 200 –
3200
• Expansion to 12800
Expansion to 100 and 6400
• Auto ISO 100 – 3200

ISO100 ISO200 ISO400 ISO800

ISO1600 ISO3200 ISO6400 ISO12800

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High ISO

ISO1600 ISO6400

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Low ISO

ISO 200 ISO 100

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ISO 6400
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ISO 12800
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Noise Reduction

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Good Image
Quality
EOS Movie
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EOS Movie
• Why Movie in DSLRs
• Sizes and Frame rates
• Shooting modes
• External Mic
• Improved Operability
• Stills during movies
• Samples

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Why Movies in DSLR


• Low Light
• Shallow Depth of Field
• Wide Variety of interchangeable lenses

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Sizes and Frame rates


1920 × 1080 pixels
• Full HD 1920x1080 16:9 aspect ratio
• 30P (29.970)
Full HD
• 25P
• 24P (23.976) HD
• HD 1280x720
SD
• 60P (59.940)
1280 × 720 pixels
640 × 480 pixels
• 50P 16:9 aspect ratio
4:3 aspect ratio

• SD 640x480
• 60P (59.940)
• 50P
NIKON D300s: 1280x720,
640x480 and 320x240 at 24P

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Shooting modes
• Automatic
• Can change exposure compensation

• Full Manual
• Set Shutter speed, Aperture and ISO
• Use Auto ISO for an automatic exposure control

• ND filters can be used to reduce the amount of light and allow


shallow depth of field in bright sunlight

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External Mic
• Mono microphone built in
• Wind cut filter
• 3.5mm stereo mini-jack for external microphone
• Allows microphone to be mounted off camera to prevent
camera operation noises being recorded

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Improved operability
• Dedicated control for Live view and movies
• Rocker switch
• Start Stop button

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Stills during Movies

NIKON D300s: Cannot record


stills and movies
Shutter
pressed

While shooting movies

Still Pause of amount


1 second recorded in
Still
Stillimage
imagerecorded
recordedas
as
Large/Fine the movie
Large/Fine

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In Camera Editing
• Can now trim Movies in camera
• Can save as new file or overwrite
• Useful for saving space on cards

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Samples

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Number of
Pixels
Canon CMOS
Sensor
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CMOS Sensor
• 18 Megapixels
• Improved photodiodes
• Large amount of information allows for
• Cropping
• Large prints
• Noise Reduction

NIKON D300s 12.3 Megapixels

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Trimming
• Print 36x55cm
• 150DPI

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Improved Photodiodes
• Reduced circuitry around the photodiodes
• More sensitive
• More capacity

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Improved Microlenses
• Gapless Microlenses
• Gap between the Microlenses and the Photodiodes has been
reduced

EOS 7D EOS 50D

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EOS Integrated Cleaning System


• Reduce Dust Generation
• Fluorine coating to make sensor less
sticky and reduce static charge
• Software removal of remaining dust
spots

NIKON D300s No Fluorine coating

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Faster more
precise AF
New AF
System
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New AF System
• 19 point sensor
• Precision and fast acquisition
• New AF point selection modes
• Registered points
• Light Source Detection
• Dedicated AF processor

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19 point sensor
• All f/5.6 cross type
• Centre point f/2.8 Diagonal cross sensor and f/5.6 cross sensor

NIKON D300s No
f/2.8 sensors
Only centre of the
frame are cross type

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Why more points are better


• Composition freedom
• Reduces the chances of COSINE error

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Cross type sensors


• AF Sensors detect lines
• Horizontal sensors can detect only vertical lines
• Vertical sensors can detect only horizontal lines
• To detect real world objects accurately both types should be
used forming a cross sensor
Horizontal-line
detection sensor
Vertical-line
detection sensor

Image-forming
lens

AF sensor

Subject Focal plane


(surface of image sensor)

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Precision acquisition and tracking


• All f/5.6 cross type
• Great for all subjects

• Centre point f/2.8


• f/2.8 sensor for precision acquisition
• f/5.6 for subject tracking

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f/2.8 vs f/5.6

Front focus In focus Defocus amount

f/2.8

Image forming CMOS sensor


Subject lens surface AF sensor AF sensor
output signal

f/5.6

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AF Selection modes
• Single point
• Single point AF Expansion
• Spot AF
• Zone AF
• Automatic selection

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Single point

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AF point Expansion

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Spot AF

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Spot AF
• Uses a much smaller area of the AF sensor
• Great for Macro and Portraits

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Automatic Selection

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Zone AF

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Orientation points
• Auto Switch based on Orientation

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Registered point
• From the EOS-1 Series
• Switch to Registered point
• Small box indicates the registered point
• Can be assigned to several different controls

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Light source detection


• Same function as on previous models
• Different wavelengths of light can cause errors in the AF system
• Knowing the type of light allows the AF system to correct for
these errors.
• Colour information now gathered from the AE sensor

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AI SERVO II AF
• Start with a user selected point
• Composition freedom

• Tracks in Viewfinder
• Useful even during Macro
• Improved reliability
• Customisation from EOS-1 series

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Improved reliability
• Ignores unexpected results
• If vastly different result consistently received drives lens slowly
to new position in case not desired subject

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EOS-1 series customisation


• Custom functions to tune the AF system
• AI SERVO tracking sensitivity
• AI SERVO 1st/2nd image priority
• AI SERVO AF tracking method

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LCD
Quality
Clearview II
LCD
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Clearview II LCD
• 3.0”
• VGA resolution
• Auto brightness sensor
• New Solid structure

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Solid Structure

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Feel of the
camera
Viewfinder
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Viewfinder
• 100% Field of View
• 1.0x magnification
• Transmissive LCD screen
• EOS-1 series design

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100% Coverage

Approx.100 coverage

95 coverage (EOS 50D)

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Why is 100% useful

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Viewfinder Field of View


• Magnification and percentage coverage don’t tell the whole
story about how big the viewfinder is
• Field of View is the only directly comparable Viewfinder
specification

Approx. 29.4°angle of view EOS 7D

Image showing
comparison of
viewfinder angles of Approx. 28.1°angle of view (D300s)
view
Approx. 26.4° angle of view (EOS 50D)

NIKON D300s Eyepoint is


19.5mm compared to EOS 7Ds
22mm

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1.0x Magnification
• Subject looks the same size as it does with the human eye
• Less Eye fatigue during long periods of use

Approx. 1.0x magnification EOS 7D

Approx. 0.94 magnification (Nikon D300s)

NIKON D300s x0.94

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Intelligent Viewfinder

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Miscellaneous
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Body construction
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Body Construction
• Magnesium Alloy body
• Environmental protection
to same level as the EOS-
1n

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Body Design
• Designed to be the Essence of EOS
• To make the user want to take more pictures with the camera

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Design Features
• Durable Matte finish
• Magnesium alloy body
• Rubber on the tripod mount
• A grip that fits in the hand
• Professional durable feel

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Shutter sound
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The Sound of the shutter


• Very important subconsciously
• Makes you want to take pictures again and again
• Shutter sounds previous cameras were recoded and analysed
• Materials the collide were carefully selected to give the ideal
sound
• The mirror was brought to a stop abruptly for a crisp sound

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Shutter unit
• Same design as 5D Mark II
• Inherits parts from EOS-1D series
• 150,000 cycles

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Dual Axis Electronic Level


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Dual Axis Electronic Level


• Displays Roll and Pitch in 1 degree increments
• Available in Live View and in the Viewfinder
• Always be sure that your horizon is level
• Useful when shooting buildings
• Useful when reproducing some artwork

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Live View Display

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Viewfinder Display

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Controls
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Controls

Power Switch
RAW + JPEG button
Quick Control button Quick Control Dial
Locking Switch
Vertical Layout

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Control Usability
• Buttons used during shooting are raised
• Menu buttons are recessed
• Buttons are Recessed

Camera surface
Shooting button

Menu button

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RAW + JPEG button

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Custom Controls

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Demonstration
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Drive System
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Drive System
• 8 frames per second
• Up to 126 Large JPEGS with a UDMA card
• 15 RAWs NIKON D300s Requires
battery grip for 7fps
Drops to 2.5fps with 14bit
RAWs

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Drive system
• Complete redesign of the electrical system
• Careful Tuning of Drive motor
• Redesign of the mirror mechanism

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Mirror mechanism

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Exposure compensation
• +/- 5 stops exposure compensation
• +/- 3 stops Exposure Bracketing

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Flash system
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Wide angle coverage


• Covers 15mm wide angle

EOS 50D EOS


7D

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Manual control
• Manual Control of the built in flash
• 1 – 1/128 in 1/3 stop settings

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Multi Flash
• Full power to 1/128 power
• 1-150Hz

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Integrated Speedlite Transmitter

EOS 50D EOS 7D


Master

Slave Master Slave

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Integrated Speedlite Transmitter

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Integrated Speedlite Transmitter

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Multi flash set up

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Live View
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Live View
• Live mode
• AF frame can be moved any where in the frame

• Face detection Live mode


• Automatically positions focus frame over face

• Quick mode
• Uses same AF mode and point as when not using Live view

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Live View
• Final Image simulation
• 3 x 3 grid
• 6 x 4 grid

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Battery Grip

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Questions?

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