VERSION 1.

visual identity
documentation
2.2.4 LOGOTYPE The Wirepas lock-up and symbol should always
COLOURS
appear in black or cream to ensure maximum
contrast and legibility.

Always ensure there is enough contrast between

the logotype and background.
2.2.5 LOGOTYPE The Wirepas lock-up and symbol should always
CLEAR SPACE
be surrounded by sufficient clear space in order
to appear as clear and distinct as possible.
This measurement is the minimum space allowed
around the logotype and should be applied in
all instances.

The clear space of the lock-up is based on the

height of the W in the wordmark.

HORIZONTAL LOCK-UP VERTICAL LOCK-UP

2.2.6 LOGOTYPE+TAGLINE The Wirepas lock-up+tagline and symbol should
CLEAR SPACE
always be surrounded by sufficient clear space in
order to appear as clear and distinct as
possible. This measurement is the minimum space
allowed around the logotype and should be
applied in all instances.

The clear space of the lock-up is based on the

height of the W in the wordmark.

HORIZONTAL LOCK-UP VERTICAL LOCK-UP

2.2.7 LOGOTYPE The recommended amount of clear space of the
CLEAR SPACE
Wirepas symbol is proportionate to 1/4 of the
symbol width.

All the artwork files include minimum

clear space

SYMBOL

1/4 OF SYMBOL WIDTH

2.2.8 LOGOTYPE When the logotype or symbol appears with other
CO-BRANDING
logos, use the defined clear space (as a minimum)
to separate the logos.

Then find points of alignment vertically to define

a reasonable size relationship. Given the varying
nature of different logos, there will have to be
individual adjustments and custom solutions. But
use these basic treatments as a starting point.

HORIZONTAL FORMAT LANDSCAPE FORMAT SMALL FORMATS SMALL FORMATS

EXAMPLE EXAMPLE EXAMPLE EXAMPLE

Thank you!