(CPTX) Branding Kit

BRA ND GUIDEL IN E
Version 1.0/ 20 May 2020

www.coupletx.com.vn Design by Cherry Design
TABLE OF CONTENTS
1 3
THE LOGO BRAND 1.0 VISUAL IDENTITY SYSTEM 3.0
Using The Brand 1.1 Design Element 3.1
Brand Personality 1.2 Color Rate 3.2
The Brand Signature Rationale 1.3 Design Element: Usage 3.3
2 4
THE BRAND SIGNATURE 2.0 POSM MARKETING 4.0
Correct Proportions 2.1 Poster temlate 4.1
Restricted Zone & Minimum Size 2.2 Standee template 4.2
Color Policy: Standard Logos 2.3 Banner template 4.3
Color Policy: Logo Colors 2.4 Papper bag 4.4
Color Policy: Background Control 2.5 Hang Tag 4.10
Incorrect Use Of Brand Signature 2.6 Box 4.11
Incorrect Use Of Brand Signature 2.7 Icon System 4.16
Corporate Typeface 2.8 Umbrella 4.17
Sign 4.18
1
THE LOGO
BRAND
COUPLE TX | USING THE BRAND
These guidelines provide direction on how to use Couple 4. Wherever possible, logos and other materials must be
TX's visual identity. The logo and visual materials on reproduced using acceptable methods (ie. offset print-
which it is used reflects who Couple TX is in a symbolic ing, digital printing, screen printing, vinyl cut graph-
form and must be used consistently to reflect the high ics). Screens must be made using film positives rather
standards of Couple TX. than hand cut. Hand painting of the logo should be
avoided.
PURPOSE 5. The brand identity of Couple TX remains the property
of Couple TX.
The purpose of the Brand Guidelines is to provide
instruction and specifications for the reproduction of 6. Couple TX reserves the right to reject any
Couple TX’s logo. This document should always be use or likeness of Couple TX’s brand identity
referred to when using the logo in any publication, at its discretion.
whether printed or electronic form.
7. Unauthorised use of any part of Couple TX’s
USE OF THE LOGO brand identity is a breach of copyright.
1. Any part of the brand identity must appear in the

configurations specified in this style guide. Any varia-
tion is not acceptable.
2. Authorisation for the use of any part of the brand

identity is at the sole discretion of the Chief Executive
Officer (or nominee).
3. Logos can only be reproduced from master materials

supplied by Couple TX.
The Logo Brand

1.1
COUPLE TX | BRAND PERSONALITY
D Y N AM IC
Y O U T H FU L
OPE N N E SS
The Logo Brand

1.2
COUPLE TX | THE BRAND SIGNATURE RATIONALE
The Logo Brand

1.3
2 THE BRAND
SIGNATURE
COUPLE TX | THE BRAND SIGNATURE RATIONALE
The Couple TX Brand Signature has been developed as Original logo

a balanced whole and at no time may the shape,
configuration, or proportions be altered. Consistent
use of the Brand Signature helps maintain the
0.2x
integrity of the brand and ensures greater brand
recognition. The grid shown here demonstrates the 0.25x
correct propotions of the Couple TX Signature in a
vertical and horizontal format.
Never attempt to create the Brand Signature yourself,

main focus 0.25x
always use the digital master artwork supplied on the 0,125x
CD.
0.3x
0.5x
1.3x
6.75x
The Brand Signature

2.1
COUPLE TX | RESTRICTED ZONE & MINIMUM SIZE
RESTRICTED ZONE Restricted Zone Smallest logo size when

used for printing
For the Brand Signature to
communicate clearly and effectively, a minimum
amount of space called the Restricted Zone is to be left
around it; clear of text, symbols and other related
graphic elements. The “x” height is respectively equal
to the vertical Marina Club typeface as indicated.
When the signature size changes, the size of restricted

zone change accordingly.
MINIMUM SIZE
The minimum size of the Brand Signature to be used

for various printing processes is specified below. Using
<2.5cm
the mark any smaller than indicated will reduce
x
legibility and quality of reproduction.
<2.5cm
x
The Brand Signature

2.2
COUPLE TX | COLOR POLICY: STANDARD LOGOS
FULL COLOR VERSION CMYK Full version Single Color - White
Where possible, the full color version of the

Brand Signature should be used. The full color version
of the Brand Signature is suitable for all the communi-
cation materials, including print advertising, the
television advertising, collaterals and digital media.
SINGLE COLOR VERSION
The entire Brand Signature may appear

as a solid color. No tints are to be used.
Symbol version Symbol version
The Brand Signature

2.3
COUPLE TX | COLOR POLICY: LOGO COLORS
Logo Maroon and Gold make up the Brand

Signature color palette.
#000000
R0 | G0 | B0
C100 | M100 | Y100 | K100
#EFC229
R239 | G194 | B41
C0 | M20 | Y100 | K0
#FFFFFF
R255 | G255 | B255
C0 | M0 | Y0 | K0
The Brand Signature

2.4
COUPLE TX | COLOR POLICY: BACKGROUND CONTROL
FULL COLOR BRAND SIGNATURE 10% 20% 30% 40% 50%
To ensure clarity and legibility of the Couple TX Brand

Signature, it is important to control the intensity of
the background on which it appears. For your
reference we have provided a preferred background
greyscale table, for use with the full color Brand
Signature. Additionally, you can also use this 60% 70% 80% 90% 100%
greyscale table for measuring the intensity of a colored
background. The open frame indicates the right
signature
application, and the slash indicates the wrong
application.
When placing the Brand Signature on a colored yellow

background, ensure that only Couple TX Design Color
tints are used as shown here.
If the Brand Signature appears on a background,

image, please ensure that there is sufficient contrast
in terms of color and texture so as not to obscure or
dilute the prominence of the signature brand. The
background should not be cluttered
or be too close in color to the Couple TX signature
brands colors.
The Brand Signature

2.5
COUPLE TX | COLOR POLICY: INCORRECT USE OF BRAND SIGNATURE
INCORRECT USE OF BRAND SIGNATURE Figure 1 Figure 2
It is essential that all versions of the Marina Club

Brand Signature are applied in a considered and
consistent manner. Some common mistakes relating to
the application of these brand signatures are shown on
the right side.Please avoid them!
FIGURE 1
The spacing between the symbol and icon should never
be changed.
FIGURE 2
The proportion of the Brand Signature should never be
changed. Never enlarge or decrease the icon. Figure 3 Figure 4
FIGURE 3
Never make the Brand Signature typeface bolder or
lighter than the official version.
FIGURE 4
The icon should not be reproduced in any
colors other than those specified.
The Brand Signature

2.6
COUPLE TX | COLOR POLICY: INCORRECT USE OF BRAND SIGNATURE
FIGURE 5 Figure 5 Figure 6
The proportions and placement of the brand

typeface may never be altered.
FIGURE 6
The Brand Signature should never be squashed or
stretched in any way.
FIGURE 7
The Brand Signature should never appear in
any specific shapes.
Figure 7
The Brand Signature

2.7
COUPLE TX | COLOR POLICY: CORPORATE TYPEFACE
The Corporate Typeface plays a major role in shaping

the Couple TX. To help create a consistent identity for
HEADLINE >14PT
DIN CONDENSED BOLD
all printed and electronic materials generated by
Couple TX, a standard family of typefaces has been FONT BRAND LIGHT REGULAR BLACK BLOD
COUPLE TX
chosen for exclusive use in all media (corporate
communications, advertising materials, stationary, COUPLE TX COUPLE TX
signage, web site, etc.)
Used carefully and consistently, the Corporate
COUPLE TX LIGHT ITALIC REGULAR ITALIC BLACK BLOD ITALIC
COUPLE TX COUPLE TX COUPLE TX

Typeface will enhance the presentation of our
brand,creating a bold, contemporary and confident feel.
BODY TEXT 8pt

UTM CENTUR
REGULAR ITALIC BOLD BOLD ITALIC
abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz

ABCDEFGHIJKLMNOPQSTUVWXYZ ABCDEFGHIJKLMNOPQSTUVWXYZ ABCDEFGHIJKLMNOPQSTUVWXYZ ABCDEFGHIJKLMNOPQSTUVWXYZ
Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh adipiscing elit, sed diam nonummy nibh consectetuer adipiscing elit, sed diam adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna euismod tincidunt ut laoreet dolore magna nonummy nibh euismod tincidunt ut euismod tincidunt ut laoreet dolore magna
Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer laoreet dolore magna Lorem ipsum Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh adipiscing elit, sed diam nonummy nibh dolor sit amet, consectetuer adipiscing adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna euismod tincidunt ut laoreet dolore magna elit, sed diam nonummy nibh euismod euismod tincidunt ut laoreet dolore magna
BODY TEXT 8pt

AVENIR NEXT
REGULAR ITALIC BOLD BOKD ITALIC
abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz

ABCDEFGHIJKLMNOPQSTUVWXYZ ABCDEFGHIJKLMNOPQSTUVWXYZ ABCDEFGHIJKLMNOPQSTUVWXYZ ABCDEFGHIJKLMNOPQSTUVWXYZ
Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh adipiscing elit, sed diam nonummy nibh adipiscing elit, sed diam nonummy nibh adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna euismod tincidunt ut laoreet dolore magna euismod tincidunt ut laoreet dolore magna euismod tincidunt ut laoreet dolore magna
Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh adipiscing elit, sed diam nonummy nibh adipiscing elit, sed diam nonummy nibh adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna euismod tincidunt ut laoreet dolore magna euismod tincidunt ut laoreet dolore magna euismod tincidunt ut laoreet dolore magna
The Brand Signature

2.8
3
VISUAL IDENTITY
SYSTEM
COUPLE TX | VISUAL IDENTITY - DESIGN ELEMENT
BRAND TEXTURE SYSTEM

DESIGN ELEMENT
Brand texture system is a brand identity system with

textures system. Textures are developed and repeated
based on proportion brand developping. Brand texture
is developed from the logo or Brand story.
Textures will appear on the brand Branding - Market-
ing - Office. In order to identify the brand.
JOURNEYS
Visual Identity System

3.1
COUPLE TX | VISUAL IDENTITY - COLOR RATE
BRAND TEXTURE SYSTEM

MAIN COLOR
Brand texture system is a brand identity system with

textures system. Textures are developed and repeated
based on proportion brand developping. Brand texture 60% 25% 15%
is developed from the logo or Brand story.
WHITE YELLOW BLACK
Textures will appear on the brand Branding - Market-
ing - Office. In order to identify the brand.
#FFFFFF #EFC229 #000000

R255 | G255 | B255 R239 | G194 | B41 R0 | G0 | B0
C0 | M0 | Y0 | K0 C0 | M20 | Y100 | K0 C100 | M100 | Y100 | K100
COMPLEMENTARY LIGHT COLOR
C0 | M0 | Y0 | K50 40% 30% 20% 10%
C0 | M20 | Y100 | K0 80% 70% 60% 50%
COMPLEMENTARY DARK COLOR
C0 | M20 | Y100 | K0 90% 80% 70%

3.2
COUPLE TX | VISUAL IDENTITY - USAGE
DESIGN ELEMENT - USAGE
The journeys pattern is our primary brand element, x

the most visiblepattern and the most iconic.
2/3 x
Do not change design element
CONTENT STACKED
LEFT ALIGNED
BOTTOM
CONTENT STACKED CONTENT STACKED
Coupletx.com,vn LEFT ALIGNED LEFT ALIGNED
BOTTOM Coupletx.com,vn BOTTOM Coupletx.com,vn
Editorial Layout Guidelines

3.3
COUPLE TX | VISUAL IDENTITY - USAGE
DESIGN ELEMENT - USAGE
The journeys pattern is our primary brand element,

Logo
the most visiblepattern and the most iconic.
CONTENT STACKED
Design element
Headline
CONTENT STACKED
LEFT ALIGNED
BOTTOM Coupletx.com,vn Text
Editorial Layout Guidelines

3.4Ô
4
POSM
MARKETING
COUPLE TX | POSM MARKETING
POSTER
Size: A4
Recommended material:
Couche matt 300gsm - Office
Hiflex - Outside
cannot change
design element
Change
image
Change
Headline
POSM Marketing
4.1
STANDEE
Size: 1.6mx0.6mm - 1.8mx0.8m

Hiflex/PP - Outside
POSM Marketing
4.2
BANNER
Size: 720 x 300 pixel - 900 x 900 pixel
120 x 600 pixel 720 x 300 pixel
Change
Image
Change
728 x 90 pixel
Cannot change
POSM Marketing
4.3
PAPPER BAG
Size: 22x16x8
Kraft papper
COUPLETX.COM
Front side Back side Right side

22 x 16 x 8 22 x 16 x 8 22 x 16 x 8
POSM Marketing
4.4
PAPPER BAG
Size: 29x29x10
Kraft papper
COUPLETX.COM

29 x 29 x 10 29 x 29 x 10 29 x 29 x 10
POSM Marketing
4.5
PAPPER BAG
Size: 22x16x8
Kraft papper
COUPLETX.COM
COUPLETX.COM

22 x 16 x 8 22 x 16 x 8 22 x 16 x 8
POSM Marketing
4.6
PAPPER BAG
Size: 29x29x10
Kraft papper
COUPLETX.COM
COUPLETX.COM

29x29x10 29x29x10 29x29x10
POSM Marketing
4.7
PE BAG
Size: 3 size
Recommended material: PE
Front side
Back side
30x42cm 35x50m 40x60m

POSM Marketing
4.8
PE BAG
Size: 3 size
Recommended material: PE
Front side
Back side
30x42cm 35x50m 40x60m

POSM Marketing
4.9
HANG TAG
Size: 40 x 85 mm
CROWNED
T-SHIRT
DEMIN
Type
JEAN
Size 1O S M L
LABELS
Size: 15 x 30 mm
DEMIN T-SHIRT JEAN
S XL XL XL
POSM Marketing
4.10
PAPPER FREE BOX - LAYOUT - OPTION 1
Size: 3 size
Recommended material: CARTON - 3 wave B -
black
Cut the cost - Easy packing
shirt box pants box

30 x 20.5 x 7 30 x 20.5 x 10
shoes box
28 x 16 x10
POSM Marketing
4.11
PAPPER FREE BOX - BOX CONTRUCTION - OPTION 1 - DEMO
Size: 3 size
black
Couple TX, cảm ơn quý khách hàng đã tin tưởng

và sử dụng sản phẩm.
T han k You
Box Contruction

T han k You
Box open
Letter Scan papper
POSM Marketing
4.12
Size: 3 size
Recommended material: CARTON - 3 wave B - black
Cut the cost - Easy packing
STYLING YOUR
EXPERIENCE
pants box
30 x 20.5 x 10
T IM E t o SH IN E
GO E XP LO RE H EL LO !
Front side Back side
POSM Marketing
4.13
Size: 3 size
black
POSM Marketing
4.14
PAPPER FREE BOX - BOX CONTRUCTION - OPTION 2 - DEMO
Size: 3 size
black

T han k You
Letter Scan papper
Couple TX, cảm ơn quý khách hàng đã tin tưởng Couple TX, cảm ơn quý khách hàng đã tin tưởng
và sử dụng sản phẩm. và sử dụng sản phẩm.
T han k You T han k You
Box Contruction Box Contruction
POSM Marketing
4.15
ICON
0.2x
0.25x
main focus 0.25x

0,125x
0.3x
Logo Main focus Icon system
no smoking no picture no pet floor
clothes clothes avoid lipstick Map
POSM Marketing
4.16
UMBRELLA
Recommended material: Polyeste 2ya - 170T
POSM Marketing
4.17
SIGN
size: 80x80cm
POSM Marketing
4.18
SIGN
Logo: Light Box Sign (White)

Black to grey ombre background
Black Steel mesh lattice
POSM Marketing
4.19
CHERRY DESIGN
THANK YOU

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BRA ND GUIDEL IN E

Version 1.0/ 20 May 2020

1. Any part of the brand identity must appear in the

2. Authorisation for the use of any part of the brand

3. Logos can only be reproduced from master materials

The Logo Brand

The Logo Brand

The Logo Brand

The Couple TX Brand Signature has been developed as Original logo

Never attempt to create the Brand Signature yourself,

The Brand Signature

RESTRICTED ZONE Restricted Zone Smallest logo size when

When the signature size changes, the size of restricted

The minimum size of the Brand Signature to be used

The Brand Signature

FULL COLOR VERSION CMYK Full version Single Color - White

Where possible, the full color version of the

SINGLE COLOR VERSION

The entire Brand Signature may appear

Symbol version Symbol version

The Brand Signature

Logo Maroon and Gold make up the Brand

The Brand Signature

FULL COLOR BRAND SIGNATURE 10% 20% 30% 40% 50%

To ensure clarity and legibility of the Couple TX Brand

When placing the Brand Signature on a colored yellow

If the Brand Signature appears on a background,

The Brand Signature

INCORRECT USE OF BRAND SIGNATURE Figure 1 Figure 2

It is essential that all versions of the Marina Club

The Brand Signature

FIGURE 5 Figure 5 Figure 6

The proportions and placement of the brand

The Brand Signature

The Corporate Typeface plays a major role in shaping

COUPLE TX COUPLE TX COUPLE TX

BODY TEXT 8pt

abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz

BODY TEXT 8pt

abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz abcdefghijklmnopqstuvwxyz

The Brand Signature

BRAND TEXTURE SYSTEM

Brand texture system is a brand identity system with

Visual Identity System

BRAND TEXTURE SYSTEM

Brand texture system is a brand identity system with

#FFFFFF #EFC229 #000000

COMPLEMENTARY LIGHT COLOR

C0 | M0 | Y0 | K50 40% 30% 20% 10%

C0 | M20 | Y100 | K0 80% 70% 60% 50%

COMPLEMENTARY DARK COLOR

C0 | M20 | Y100 | K0 90% 80% 70%

Visual Identity System

DESIGN ELEMENT - USAGE

The journeys pattern is our primary brand element, x

Do not change design element

Editorial Layout Guidelines

Visual Identity System

DESIGN ELEMENT - USAGE

The journeys pattern is our primary brand element,

Editorial Layout Guidelines

Visual Identity System

Size: 1.6mx0.6mm - 1.8mx0.8m