Logo Identity Standards and Guidelines

Table of Contents

Table of Contents ................................................................................ 3

Overview ........................................................................................... 4

Visual Identity • The Logo ................................................................... 5

Visual Identity • World Neighbors Logo Colors .......................................... 7

Visual Identity • Logo Application Guidelines ........................................... 8

Overview

How to use this graphics style guide

A clear understanding and consistent use of World

Neighbors visual elements – the logo, approved colors,
style, and recycled paper recommendations – all form
the foundation for the success of World Neighbors
graphic identity. An organization-wide commitment to
consistent application of the identity is crucial to preserving
the integrity of World Neighbors brand and its mission.

This graphics style guide is a resource for graphic

designers, project managers and other people responsible
for the design and distribution of World Neighbors collateral
materials. It has been created to assist you, providing an
overview of the elements that make up the World Neighbors
logo and guidelines for working with them.
Visual Identity • The Logo

Components of the World Neighbors Logo

A logo is made up of three parts: the mark, logotype and a tagline.

Here is an explanation of these elements as they apply to World
Neighbors.

Mark

The mark is the pictorial element of the integrated logo. The mark must
always appear in conjunction with the logotype.

Logotype

The logotype is the name of the organization set in its specific font.
The logotype must always appear in conjunction with the mark.

Tagline

The tagline creates a memorable connection between the audience

and World Neighbors, while providing specific information about what
World Neighbors does.

Logo description

The "seed" is the center and heart of the organization (indicating our
mission). We are all working together to achieve that one main
goal...whether we're here in the U.S. or in the field.

Many parts working collaboratively (the mosaic-looking elements) that

culminates in one World Neighbors (the seed).

Mark

Crisp, clean, fresh, modern, bold, strong, stable, reliable, motivated,

community, (working) togetherness, teamwork, inclusion, innovative,
grounded, collaborative… these are all words that describe the new
identity for World Neighbors. The central turquoise “seed” ties to the
heart of the organization and the core message conveyed in the
tagline.

Logotype

The logotype is a customized typeface, specially developed for use

with the World Neighbors mark.
Tagline

The tagline explains the “what” of World Neighbors, clarifying its

mission and meaning. The tagline is vitally important in identifying
the organization and what it does.

The tagline serves to make a bold statement. The tagline should be

used whenever possible (see “mini” version of logo), and always
within the specific relationship defined here in this document and in
the supplied electronic files.
Visual Identity • World Neighbors Logo Colors

The official colors of World Neighbors are Pantone 540 (navy) and Pantone
306 (turquoise).

No other colors may be assigned to the logo. In instances where Pantone

540 or Pantone 306 are not available, the black version of the logo should
be used. (The grey center shape in the black version of the logo is 30%
black.)

2-color Black

Consistent use of color will help reinforce the World Neighbors brand. These
colors, with black, are recommended when designing World Neighbors
collateral.

PMS 540 PMS 306

R–0 R -0
G – 53 G – 195
B – 101 B – 242
Visual Identity • Logo Application Guidelines
Clear Space

To enhance presentation and ensure readability, leave sufficient clear space

around the logo. As a general rule of thumb, the clear space surrounding the
mark on all four sides should be equivalent to the width of the “d” in the
logotype.

Minimum Size

The minimum size for using the logo in any print application is 1.75" in
width. In situations where a smaller logo must be used, place the secondary,
“mini” logo (which has no tagline).
The following list represents incorrect uses of the logo:

The World Neighbors logo should not be reproduced at

an angle, upside down or backwards.

The World Neighbors mark should not be used alone,

without the logotype. Professional designers MAY be
permitted to use the mark as a design element with
prior consent from the Marketing and Communications
Department.

The World Neighbors logo should always be printed at

100 percent ink density and not screened back to a
paler tint.

The World Neighbors logo should not be stretched or

reshaped.

Do not place text or additional graphics over the World

HOLIDAY Neighbors logo.

Do not add movement, effects or drop shadows to the

World Neighbors logo.
The World Neighbors logo should stand alone, unless
there is a co- branding relationship. Observe protected
area when placing co-branding logos.

The World Neighbors logo should not overlap other

graphics. It should appear in a field of solid tone (white or
otherwise).

The World Neighbors logo should never be placed in

any kind of box, outline or shape.

Do not change the placement of the tagline in

relationship to the mark.
Recycled Paper Recommendations
It is suggested that, in production, the communications team use the following:

Uncoated sheets with high recycled and post-consumer content

Domtar – Sandpiper Fox River –

Quest Fraser Paper – Genesis
French Paper Company – Construction, Dur-O-Tone, Speckletone Green Field
Paper Company – Hemp Heritage
Living Tree Paper Company – Vanguard Mohawk
Paper Mills – Options Monadnock Paper Mills –
PC100 Neenah Paper – Environment
New Leaf Paper– Everest Smart Papers
– Benefit
Vision Paper – Vision, Re:Vision

Coated sheets with high recycled and post-consumer content

Living Tree Paper Company – Déjà Vu

New Leaf Paper – Reincarnation, Symphony Spicers Paper – Encore, Endeavour
Vision Paper – Coated Re:Vision

This is not a definitive list. Consult your local paper supplier for additional products, updated
information and complete specifications for each product.

Environment-friendly Ink

Use environment-friendly inks for all print collateral whenever possible. Request vegetable and/or
soy-based, rather than petroleum-based inks when soliciting print bids from your vendors.