BRAND GUIDELINES 2022

A br idged ver sion

Logo
The Check Point logo represents our company brand,
and should appear on every communication. This
includes solution briefs, whitepapers, PowerPoint
presentations, invitations, advertisements,
and event signage, both online and print.

Ideally, the Check Point logo is placed on a background

that provides maximum clarity and visibility.

Use the logo in full color when it is placed on white or a

light-color background.
Use the logo in white when it is placed on black or
a medium-to-dark color background.

An alternative to the four-color Check Point logo are the

black-and-white line art versions seen here. These should
be used for print when Pantone colors or four-color process
is not an option, and for digital purposes when the full color
Check Point logo does not stand out strongly enough.

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Logo (continued) Logo Color Palette
Our audiences recognize Check Point by our colors as
well as the design of our logo. This is why all of our
communications must use a consistent color palette.
Never change the color of the corporate logo.
Process Black

Process Black
Always use the approved Pantone (“PMS”) color or the
Pantone 214
equivalent Pantone CMYK or RGB mix to reproduce colors
in the logo.

The chart on the right lists the formulas for the RGB
colors for on-screen usage, Hex for web, and the Pantone
PANTONE® C M Y K R G B Hex
and process (CMYK) colors for print usage.

Pantone 214 10 100 26 0 218 21 114 da1572

Process Black 0 0 0 100 0 0 0 000000

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Logo (continued) Minimum Logo Size

The size of the Check Point Software logo, when used in

The minimum size for the horizontal format logo is 1 inches wide.
communications and signage, depends on many variables
such as environment, emphasis, audience, etc.

Always consider the logo as an integral part of the design,

rather than as an element to be added after the design
1"
is complete. If there is a question, make the logo larger
rather than smaller.

With visibility and clarity as objectives in the use of the

corporate logo, a minimum acceptable size has been
established to ensure readability.
Size proportion for co-branding
When appearing in conjunction with other company logos in an equal
relationship, the Check Point corporate logo should be at least the same
size and in an equally prominent position in the layout.

Logo Clear Space Guidelines

Always give the Check Point logo enough clear space to
garner “presence” on the page. A proper amount of clear Mandatory clear space around corporate logo.

space ensures that the logo will not be crowded by other

elements and can be identified immediately.
Full logo icon height

Full logo icon height

Full logo icon height

Illustrations, photography or type should not enter the
clear space area around the logo.

Full logo icon height

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Logo (continued) Unacceptable Uses of the Corporate Logo
These graphic standards have been created to protect our brand
and our trademarks. They help define both authorized and
unauthorized uses of the corporate logo. Do not enclose the logo in
a box or any other shape.

Graphic treatments such as blurs and speed lines dilute

the Check Point brand and lessen the value of our logo as a Do not alter or substitute any
recognizable visual identity. colors of the corporate logo.

Using digital artwork downloaded from Brand Identity Resources Do not use typefaces other than the
is the best way to ensure proper use of the Check Point logo. approved standard for the logotype.

When you use the logo in a layout, do not alter the proportions, Do not place the logo on a busy background
or any solid background that does not provide
colors or angles; such deviations weaken our brand and strong contrast with the logo colors.
negatively impact our identity.

Do not alter the proportions of the logotype

or the graphic symbol in any way.

Do not transpose the logotype and

the graphic symbol in any way.

Do not color the one color logo with

other colors. It can only be used in
white or black.

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Colors Primary Colors
Color plays a vital role in the Check Point brand,
and when used properly provides dynamic visual
expression. The brand colors appear on a variety of
Primary Brand Color 1
materials and communications and should be used
consistently and appropriately.

The primary color is Pink and is often accompanied by boysenberry Primary Brand Color 2 Primary Brand Color 3
and dark gray.
Color PANTONE® PANTONE® C M Y K R G B Hex
The secondary palette is to be used sparingly with the purpose to
add visual differentiation within infographics, charts, and digital Coated Uncoated
materials. The use of secondary colors should always be less
prominent than the use of the primary colors, using less than 214C 214U 10 100 26 0 218 21 114 da1572
20% overall.
228C 228U 36 100 42 18 146 28 86 911b56
Pantone spot color equivalents are provided for use in special
applications where a solid ink color is desirable or required for Cool Gray 11C Cool Gray 11U 66 59 55 36 77 77 79 4d4c4f
reproduction purposes.

Written communications, e.g. letters or any internal/external Accent Colors(Use no more than 20% in layout)
forms, should use black text exclusively.

Color PANTONE® PANTONE® C M Y K R G B Hex

Coated Uncoated

485C 485U 0 99 100 0 237 33 36 ed2124

Note: The colors shown on this page have 165C 165U 0 74 100 0 242 103 34 f26722
not been evaluated by PANTONE, Inc. for
accuracy and may not match the PANTONE® 123C 123U 2 26 100 0 254 192 15 fec00f
color standards. For accurate reproduction,
2766C 2766U 100 93 31 29 31 41 92 1e295c
refer to the current edition of the PANTONE®
Color Bridge™ Guide. 2985C 2985U 53 2 0 0 101 200 242 65c8f2

The colors on this printed page should not be 382C 382U 34 0 100 0 181 211 52 b5d334
used for color matching purposes. Always use
the formulas provided in the chart above.
PANTONE® and Color Bridge™ are registered
trademarks of PA
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Typography DIN Pro Light

Printed and online communications are an essential

element of the brand. Typography plays a significant ABCDEFGHIJKLM
role in projecting Check Point’s visual style. DIN Pro is the NOPQRSTUVWXYZ
primary typeface of the brand design system.
abcdefghijklmnopqrstuvwxyz
Flush left typography is preferred. For headlines use 0123456789
upper case. For titles and headings, upper and lower case DIN Pro Regular
are preferable to sentence case. Body text and headlines
should never be centered or set flush right, except in some ABCDEFGHIJKLM
digital instances where center justified text is permissible. NOPQRSTUVWXYZ
For designed general communications, use DIN Pro Light. DIN Pro Regular abcdefghijklmnopqrstuvwxyz
0123456789
and Bold may be used for display situations or text emphasis.

Arial is a Windows and Macintosh system typeface. Arial should be used for
PowerPoint and written communications only or whenever the use of DIN
DIN Pro Bold
Pro is not feasible.

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Arial (System)

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

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Photography
Photography can be a powerful asset in promoting the
brand as well as Check Point’s specific security features.
Subject matter should focus on everyday situations with
contemporary people, and color schemes should take
their visual cues from the photos themselves.

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