SHORT GUIDE

CONTACT

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LU.416, The Lightbulb, Phone: 0207 6031 878 info@thresholdsports.co.uk

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HEINEKEN RACE TO THE CASTLE SHORT GUIDE
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INTRODUCTION
THE SHORT GUIDE
This guide represents the HEINEKEN RACE TO THE CASTLE By following the guidelines, you can help to ensure that the
brand, together with all the key elements and rules that HEINEKEN RACE TO THE CASTLE brand is always positioned in a
build and guard it in short. The brand identity is a di- consistent and coherent way towards all stakeholders, and
rect expression of the core values that are inherent to the that awareness for this brand is strongly raised.
HEINEKEN RACE TO THE CASTLE brand.
TABLE OF
CONTENTS
SECTION 1 | EVENT LOGO 5-7

SECTION 2 | TYPOGRAPHY 10-11

SECTION 3 | COLORS 14-15

SECTION 4 | INCORRECT USAGE 17

01 EVENT LOGO
The HEINEKEN RACE TO THE CASTLE logo, is the primary visual of the HEINEKEN LOGO the castle icon and the event name –
element that identifies the event. The signature is a combination they have a fixed relationship that should never be changed.

Introduction
Elements
Construction
Clearspace
Computation
Application
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THE HEINEKEN RACE TO THE CASTLE

EVENT LOGO

THE PARENT LOGO

The HEINEKEN RACE TO THE CASTLE logo comprises three FULL LOGO / PARENT PORTRAIT 1) Partner logo
elements, the HEINEKEN logo, the castle icon and logo type.
2) The Logo Title
It is a powerful image representing a great partnership culture,
1
the connection between the strength of communication and the 3) The Castle Icon
event itself. 2 Bamburgh Castle is the iconic landmark on the
northeast coast of England, by the village of
The Logo Type has been carefully chosen for its modern and yet Bamburgh in Northumberland.

refined, highly legible style, which has been further enhanced

4) Date
by the use of upper case letters. The typeface is ZurichBT-
3
BoldExtraCondensed and has also been chosen to compliment
Recommended formats are:
and balance perfectly with the castle icon.
.eps | .ai | .png | .jpg | .tiff

The HEINEKEN RACE TO THE CASTLE logo is presented through

the use of colour as well as shape and form. The three colours are Attention:
HEINEKEN Red, HEINEKEN Corporate Green and Black. The use of any stylized, animated, hand drawn
or other versions of an inofficial logo is not
4
permitted. This undermines the logo system
and brand consistency. Please consult with
Threshold Sports if you have any questions or
need further help.

ALTERNATIVES
There are two standard versions of the official
emblem, portrait and landscape.

The portrait version is the preferred version

whereas the landscape version should only be
used when there are height restrictions.
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LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION

It is important to keep the HEINEKEN RACE TO THE CASTLE This exclusion zone indicates the closest any other graphic
logo clear of any other graphic elements. To regulate this, an element or message can be positioned in relation to the
exclusion zone has been established around the logo. HEINEKEN RACE TO THE CASTLE logo.

EXCLUSION ZONE Full Logo Definition Computation

- - -
Minimum Clear Space Whenever you use the logo, it should be Clearspace = Cap height of event name
surrounded with clear space to ensure its visibility
and impact. No graphic elements of any kind
should invade this zone.

All rules are valid for the whole HEINEKEN RACE

TO THE CASTLE logo family as well as the use in
all media. The predefined clear space changes
proportionately for all sizes.
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APPLICATION
ON A BACKGROUND

The HEINEKEN RACE TO THE CASTLE guidelines also foresee If in doubt when using mid-tone backgrounds please use your
rules for logo reproduction in single colours, as well as on multi design judgement as to which version of the logo is best suited i.e.
colour backgrounds. choose the logo with the most contrast.

Bright Dark Bright Multi Colour Dark Multi Colour

MINIMUM LOGO SIZES

Full Logo Alternatives

- -

20 mm
25 mm
30 mm

Castle Icon
-

10 mm
02 TYPOGRAPHY
Typographic hierarchy is another form of visual hierarchy, a
sub-hierarchy per se in an overall design project. Typographic
hierarchy presents lettering so that the most important words
are displayed with the most impact so users can scan text for
key information. Typographic hierarchy creates contrast between
elements. There are a variety of ways to create a sense of
hierarchy. Here are some of the most common techniques for the
HEINEKEN RACE TO THE CASTLE brand.

Primary Font
Hierarchy
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THE CORPORATE FONT, TYPOGRAPHY

AND TEXT HIERARCHY

The font TRADE GOTHIC has been chosen as corporate typeface All texts should be inter-letterspaced in order to instill calmness
and should be used inall communication materials. in text fields.

For all competition related promotions and official HEINEKEN Individual letterspacing may be required in order to visually
RACE TO THE CASTLE collateral, the use of the listed typefaces balance title texts.
is considered mandatory.

TRADE GOTHIC
PRIMARY FONT
TRADE GOTHIC

DESIGNER :
JACKSON BURKE

- Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Medium A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

TYPE EXAMPLES
TRADE GOTHIC
Figures

01234567890
Special Characters
! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
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CONTEXT TEXT Caption Text Heineken Race to the Castle

AND INNER HEADLINES -
Trade Gothic Medium
6 pt Type / 9 pt Leading

Copy Text Heineken Race to the Castle

-
Trade Gothic Medium
8 pt Type / 11 pt Leading

Headlines HEINEKEN RACE TO THE CASTLE

Copytext -
Trade Gothic Medium - Capital Letters
10pt Type / 10pt Leading

HEADLINES AND Sublines HEINEKEN RACE TO THE CASTLE

TYPOBREAKS Sections -
Trade Gothic Bold - Capital Letters
16pt Type / 16pt Leading

Big
Headlines
and Title
HEINEKEN RACE TO THE
-
Trade Gothic Bold - Capital Letters
34pt Type / 30 pt Leading

Sequencer
and Title for
Marketing HEINEKEN RACE TO
-
Trade Gothic Bold - Capital Letters
48pt Type / 48 pt Leading
03 COLORS
THE COLOR SYSTEM
AND COLOR CODES
Color plays an important role in the HEINEKEN RACE TO THE of HEINEKEN RACE TO THE CASTLE logo brand identity across
CASTLE logo brand identity program. Consistent use of these all relevant media. Check with your designer or printer when
colors will contribute to the cohesive and harmonious look using the corporate colors that they will be always be consistent.

The Color System

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THE COLOR SYSTEM

-
Explanation: Usage:
The HEINEKEN RACE TO THE CASTLE logo has Use them as the dominant color
three official colors: Heineken Corporate Green, palette for all internal and external
Heineken Red and Black. visual presentations of the company.

HEINEKEN HEINEKEN
CORPORATE GREEN RED
- -
COLOR CODES COLOR CODES
CMYK : 90 / 0 / 100 / 60 CMYK : 0 / 100 / 100 / 0
Pantone : 7483 C / 357 U Pantone : 485
RGB : 32 / 85 / 39 RGB : 255 / 43 / 0
Web : #205527 Web : #ff2b00
RAL : 6002 RAL : 3020

COLOR TONES COLOR TONES

100 % 80 % 60 % 40 % 20 % 100 % 80 % 60 % 40 % 20 %
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BLACK

-
COLOR CODES
CMYK : 0 / 0 / 0 / 100
Pantone : Black C
RGB : 0 / 0 / 0
Web : #000000
RAL : 9005

COLOR TONES
100 % 80 % 60 % 40 % 20 %
04 INCORRECT USAGE
LOGO VIOLATIONS

The success of the HEINEKEN RACE TO THE CASTLE These examples are only presented to illustrate
logo relies on the clarity and consistency with which it is incorrect usage of the brand.
implemented.
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Attention:
In order to maintain its integrity, the HEINEKEN RACE TO THE The following are examples of the many ways the HEINEKEN
CASTLE logo cannot be altered in any way from what is outlined RACE TO THE CASTLE logo should not be used.
in this short guide.

PLEASE DO NOT
reposition or rescale the text mark alter text mark with another typeface change the size of the text mark

distort the logo break the exclusion area change colours

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HEINEKEN RACE TO THE CASTLE

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