Sharjah World

Book Capital 2019

Brand & Visual
Guidelines

Version 2.0
January 2019 www.sharjahwbc.com
Welcome!
Welcome to the SWBC2019 brand
guidelines document. This document
provides a simple, yet robust set of
brand guidelines that can be easily
understood and communicated while
leaving room for creative expression.
SWBC2019 Guidelines
www.sharjahwbc.com – pg. 3
The following pages will guide you
through some of the basic identity
elements and will provide some general
rules for applying these elements across
a variety of media types.
While we prefer a standardized brand
identity there may be situations that require a
customized solution. For advice on applying
the brand identity outside of the guidelines,
please contact us.
www.sharjahwbc.com
info@sharjahwbc.com
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 5

Index
Our Manifesto 6
Our Slogan 8

Design Elements Applications

Logo Applications 58
Main Logo B&W 10 Stationery 60
Main Logo Color Variations/Background 12 Business Cards 62
Main Logo Lockup Variations 14 Letterhead 64
Main Logo Clear Space 16 Envelope 66
Main Logo With Partners 18 Compliment Slips 68
Main Logo Minimal Size 22
Main Logo Do Not 24 Merchandising 70
Bookmark 72
Color Palettes 26 Pin 73
Primary Color Palette 28 Note Book 74
Secondary Color Palette 30 Pencils 76
Lanyards 77
Typography 32 Paper Bag 78
Primary Typeface English 34 Tote Bag 79
Primary Typeface Arabic 36
Booklet 80
Pattern 38 Booklet 82
Primary Pattern 40
Secondary Pattern 42 Digital 84
E-Direct Marketing 86
Iconography 46 Facebook page 88
Icons 48 Linkedin page 92
Infographics 50
Program Calendar 90
Photography Style 52 Program Calendar 92
Original Size Images 54
Masked Images 56 Outdoor 94
Poster 96
Banner 98
 Our Manifesto SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 7

Manifesto
BOOKS! THEY ARE MAGICAL! ...‫سحر يشبه الخيال‬...‫كل كتاب‬ ّ ‫في‬
BLACK LETTERS ON A WHITE PAGE ‫مجرد ورق وكالم‬ ّ ‫هو‬...‫بداية‬ ً
TILL YOU READ THEM ...‫و لكن حين تقرأه وتعيش تفاصيله‬
AND THEN DOORS OPEN, JOURNEYS BEGIN ،‫ ويأخذك في رحلة تسرق األلباب‬،‫يفتح الكتاب ألف باب‬
TRAVEL THROUGH CULTURES AND TRADITIONS. ،‫تكتشف ثقافة تختلف عن ثقافتك‬...‫تسافر بأفكارك‬
DIVE INTO THE PAST, CATCH A GLIMPS OF THE FUTURE ،‫ تخطف نظرة على المستقبل البعيد‬،‫تعود إلى الماضي العريق‬
SHATTER SOME MYTHS AND TEAR DOWN A FEW WALLS. ،‫تكتشف الكثير من األسرار وتكسر بعض األسوار‬
LEARN A NEW LANGUAGE, ،‫تتعلّ م لغة جديدة‬
LEARN TWO... LEARN THREE. ...‫لغتين أو ثالثة‬
MEET SAINTS AND WARRIORS, ،‫الطيب وعلى الشرير‬
ّ ‫تتعرف على‬ ّ
SCIENTISTS AND WIZARDS, ،‫على العالِ م وعلى األديب‬
SOMEONE YOU FEEL LIKE YOU KNOW, ،‫على شخص تشعر وكأنك تعرفه‬
SOMEONE YOU THOUGHT YOU’D NEVER KNOW. .‫على شخص لم تفكّ ر يوماً أنك ستعرفه‬
READ... TILL NO STRANGERS REMAIN, ‫حطم الحواجز التي تفصل بين الشعوب‬ ّ ...‫اقرأ‬
GO BEYOND YOUR STORY, ‫اذهب إلى أبعد الحدود‬
BEYOND BORDERS. .‫ أبعد من عالمك‬،‫أبعد من حكايتك‬
OPEN A BOOK, ، ً‫افتح كتابا‬
OPEN YOUR ARMS, ،‫افتح ذراعيك‬
YOUR HEART, YOUR MIND. ...‫ افتح ذهنك‬،‫افتح قلبك‬

SHARJAH WORLD BOOK CAPITAL 2019 2019 ‫الشارقة عاصمة عالمية للكتاب‬
OPEN BOOKS. OPEN MINDS. .ً‫ تفتح أذهانا‬.ً‫افتح كتابا‬
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 9

Slogan

OPEN BOOKS. . ً‫افتـح كتـابـا‬

OPEN MINDS. . ً‫تفتـح أذهـانـا‬

OPEN BOOKS. OPEN MINDS. . ً‫ تفتـح أذهـانـا‬. ً‫افتـح كتـابـا‬

 SWBC2019 Guidelines
SWBC2019 Logo www.sharjahwbc.com – pg. 11

S.1.1 Main Logo

B&W

Our emblem is the act of the opening Our logotype brings together the English
of a book which emulates a brand full and the Arabic text and links both cultures
of momentum. It is simple, aiming at with the year 2019 - the year that will
audiences from various nationalities and mark us.
ages. Its clear and contemporary treatment
sums up our approach that has reading at
the core of our mission.
 SWBC2019 Guidelines
SWBC2019 Logo www.sharjahwbc.com – pg. 13

S.1.2 Main Logo

Color Variations / Background

60% shade 60% shade

40% shade 40% shade

20% shade 20% shade

 SWBC2019 Guidelines
SWBC2019 Logo www.sharjahwbc.com – pg. 15

S.1.3 Main Logo

Lockup Variations
 SWBC2019 Guidelines
SWBC2019 Logo www.sharjahwbc.com – pg. 17

S.1.4 Main Logo

Clear Space

White space around the logo ensures its visibility

in situations when the space for the logo
application is limited.

0 is the common proportional measurement for

creating this clear space. 0 is equal to the height
of part of the logo emblem as indicated.
 SWBC2019 Guidelines
SWBC2019 Logo www.sharjahwbc.com – pg. 19

S.1.5 Main Logo

With Partners

When used with UNESCO partner logo,

always use SWBC black and white logo.

United Nations United Nations

Educational, Scientific and Educational, Scientific and
Cultural Organization Cultural Organization
 SWBC2019 Guidelines
SWBC2019 Logo www.sharjahwbc.com – pg. 21

S.1.6 Main Logo

Partners + Collaborators

United Nations United Nations

Educational, Scientific and Educational, Scientific and
Cultural Organization Cultural Organization
 SWBC2019 Guidelines
SWBC2019 Logo www.sharjahwbc.com – pg. 23

S.1.7 Main Logo

Minimal Size

Print Media Digital Media

To ensure the visibility of the logo in print media, To ensure the visibility of the logo in digital
the height of the logo emblem should never go media, the height of the logo emblem should
below 15 mm. never go below 50 pixels.

min 15 mm min 50 pxl

 SWBC2019 Guidelines
SWBC2019 Logo www.sharjahwbc.com – pg. 25

S.1.8 Main Logo

Do Not

20
19
SHARJAH
WORLD BOOK

20
CAPITAL

19
SHARJAH
WORLD BOOK
CAPITAL

DO NOT DO NOT
DO NOT DO NOT
Combine primary or any Change the size ratio of logo emblem
Change position of icon and Distort logo.
colors inside the logo. versus logotype.
typography. They must remain
aligned at all times.

NOTE
To ensure proper usage of the logo and other
identity elements, please use only approved
artwork files provided by the SWBC2019.

Do not try to recreate the logo yourself.

DO NOT DO NOT
Never scale the logo Rotate logo in any
Disproportionally. circumstances. DO NOT
Use black logo on color
backgrounds.
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 27

S.2

Color
Palettes
 SWBC2019 Guidelines
SWBC2019 Color Palettes www.sharjahwbc.com – pg. 29

S.2.1 Primary
Color Palette

SWBC Purple SWBC Green

PANTONE 814 PANTONE 808
RGB 122-95-196 RGB 0-169-142
CMYK 67-68-0-0 CMYK 84-0-54-0

60% shade 60% shade

40% shade 40% shade

20% shade 20% shade

 SWBC2019 Guidelines
SWBC2019 Color Palettes www.sharjahwbc.com – pg. 31

S.2.2 Secondary
Color Palette
Use secondary colors only when you
require a wider range of color for
certain differentiation, for example,
PPT charts, graphs.

SWBC Yellow SWBC Red SWBC Blue

PANTONE 116 PANTONE 2348 PANTONE 2198
RGB 255-182-7 RGB 230-35-73 RGB 44-184-199
CMYK 0-36-89-0 CMYK 0-95-60-0 CMYK 70-0-24-0

60% shade 60% shade 60% shade

40% shade 40% shade 40% shade

20% shade 20% shade 20% shade

 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 33

S.3

Typography
 SWBC2019 Guidelines
SWBC2019 Typography www.sharjahwbc.com – pg. 35

S.3.1 Primary Typeface

English

F37 Ginger
If the background or SWBC graphic is in a shade of
the primary purple colour, headlines should be in pri-
mary green along with black or white type depending
on the background.

If the background or SWBC graphic is in a shade of

the primary green colour, headlines should be in pri- ABCDEFGHIGKLMNOPQRSTUVWXYZ
mary purple along with black or white type depend-
ing on the background. abcdefghigklmnopqrstuvwxyz
1234567890@#$%&!?-+=~
The tagline is always upper case.

Example

OPEN BOOKS.
OPEN MINDS.
Thin Thin Italic

F37 Ginger F37 Ginger

Light Light Italic
F37 Ginger Bold
All Caps

F37 Ginger F37 Ginger

Regular Italic
Headline Treatment: Words
Always use two SWBC
primary colours in the
headline. The headline is
Inspire Us F37 Ginger F37 Ginger
always title case. We believe books have the power to unite Bold Bold Italic
us; that knowledge spread and shared can

F37 Ginger
change the minds and hearts of nations.
That is why we have been long-standing
advocates of reading. Every move taken in
the City of Knowledge has been designed
F37 Ginger
to bring us one step closer to a wiser—more
unified—community. One that doesn’t judge
books by their covers, but appreciates and
respects each unique story told within them.
 SWBC2019 Guidelines
SWBC2019 Typography www.sharjahwbc.com – pg. 37

S.3.2 Primary Typeface

Arabic

DIN Next LT Arabic

If the background or SWBC graphic is in a shade of
the primary purple colour, headlines should be in pri-
mary green along with black or white type depending
on the background.

‫أبتثجحخدذرزسشصضطظعغ‬
If the background or SWBC graphic is in a shade of
the primary green colour, headlines should be in pri-

‫فقكلمنهوي‬
mary purple along with black or white type depend-
ing on the background.

=+-‫!؟‬٪$#@١٢٣٤٥٦٧٨٩٠ Tagline

Example

. ً‫افتـح كتـابـا‬
. ً‫تفتـح أذهـانـا‬
Ultra Light Light

‫أبتث‬ ‫أبتث‬
Heavy Regular DIN Next LT Arabic

‫أبتث‬ ‫أبتث‬
Black Medium ‫الكلمات‬ Headline Treatment:

‫أبتث‬ ‫أبتث‬ ‫تُ لهمنا‬

Always use two SWBC
primary colors in the
headline.
،‫نؤمن بقوة الكتب في تعزيز تماسك المجتمع ووحدته‬
‫وبأن نشر المعرفة ومشاركتها ُيسهمان في تغيير عقول‬ ّ
Bold ‫ استمراراً وتعزيزاً لدورنا البارز في النهوض‬،‫وأفكار شعوبها‬

‫أبتث‬
‫بتدبر وبصيرة نافذة في‬ ّ ً‫ نخطو قدما‬.‫بثقافة قراءة الكتب‬
‫«مدينة المعرفة» نحو بناء مجتمع أكثر حكمة ولُ حمة؛ فال‬
‫قدر ونحترم‬ّ ُ‫ إنما ن‬،‫نحكم على مضمون الكتب من عنوانيها‬
.‫كل قصة ُسردت فيها‬َ ‫مضمون‬
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 39

S.4

Pattern
 SWBC2019 Guidelines
SWBC2019 Pattern www.sharjahwbc.com – pg. 41

S.4.1 Pattern

Color
Variations
 SWBC2019 Guidelines
SWBC2019 Pattern www.sharjahwbc.com – pg. 43

S.4.2 Pattern
 SWBC2019 Guidelines
SWBC2019 Pattern www.sharjahwbc.com – pg. 45

S.4.3 Pattern

Color
Variations
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 47

S.5

Iconography
 SWBC2019 Guidelines
SWBC2019 Iconography www.sharjahwbc.com – pg. 49

S.5.1 Icons

Heritage Outreach
Inspired by one of the The power of the written
Sharjah Fort towers. word has no boundaries.

Publishing Inclusion
From pencil to Building a tighter
the book. community.

Children Reading
Their future is The symbol of
brighter with knowledge.
books.
 SWBC2019 Guidelines
SWBC2019 Iconography www.sharjahwbc.com – pg. 51

S.5.2 Infographics
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 53

S.6

Photography
Style
 SWBC2019 Guidelines
SWBC2019 Photography Style www.sharjahwbc.com – pg. 55

S.6.1 Original Size

Images

Category 1 Category 2 Category 3

Books in context Books as heroes Location related

The preferred photography should be black and

white with some connection and correlation with
the main topic of the SWBC event.

However, colored images can also be adapted

for visual communication.
 SWBC2019 Guidelines
SWBC2019 Photography Style www.sharjahwbc.com – pg. 57

S.6.2 Masked
Images

On some occasions, when

suitable, images can be masked
with certain elements of the
brand’s visual language.
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 59

Applications
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 61

S.7

Stationery
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 63

S.7.1 Stationery
Design

Business Cards Business Cards

OPEN BOOKS ‫اﻓﺘﺢ ﻛﺘاﺑا‬

OPEN MINDS ‫تﻔﺘﺢ ذﻫنا‬

OPEN BOOKS ‫اﻓﺘﺢ ﻛﺘاﺑا‬

OPEN MINDS ‫تﻔﺘﺢ ذﻫنا‬

‫اﺣمﺪ ﻋلﻲ‬ ‫اﺣمﺪ ﻋلﻲ‬

‫ﻣﺪﻳﺮ الﺘﺨﻄﻴﻂ اﻻﺳﺘﺮاتﻴﺠﻲ‬
Ahmed Ali
Strategic Planning Manager
T.+971 6 593 3328
F. +971 6 593 3399
P.O.Box 12345
info@sharjahwbc.com
SharjahWBC www.sharjahwbc.com
‫ﻣﺪﻳﺮ الﺘﺨﻄﻴﻂ اﻻﺳﺘﺮاتﻴﺠﻲ‬
Ahmed Ali
Strategic Planning Manager
T.+971 6 593 3328
F. +971 6 593 3399
P.O.Box 12345
info@sharjahwbc.com
SharjahWBC www.sharjahwbc.com

OPEN BOOKS ‫اﻓﺘﺢ ﻛﺘاﺑا‬

OPEN MINDS ‫تﻔﺘﺢ ذﻫنا‬
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 65

S.7.2 Stationery
Design

Letterhead Letterhead

Dear Reader, Dear Reader,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum venenatis est nec suscipit faucibus.
Integer non lacus id nunc volutpat interdum. Nam lacinia tempus nunc, eget tempus lectus vehicula
eget. Quisque orci erat, venenatis vitae ipsum a, blandit consequat nisl. Aenean nec eros nibh. Nulla
urna velit, aliquet accumsan elementum a, molestie vitae mauris. Pellentesque accumsan quam eget
sem egestas, eget varius diam luctus. Nunc nisl purus, suscipit eu quam sagittis, malesuada commodo
lectus. Donec pharetra interdum faucibus. Sed auctor adipiscing arcu, eget mattis lacus placerat nec.
Duis nunc massa, aliquam sit amet placerat sed, consequat nec risus. Nam laoreet tempor eros, nec
tristique neque. Vivamus sodales gravida ligula ut molestie.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum venenatis est nec suscipit faucibus.
Integer non lacus id nunc volutpat interdum. Nam lacinia tempus nunc, eget tempus lectus vehicula
eget. Quisque orci erat, venenatis vitae ipsum a, blandit consequat nisl. Aenean nec eros nibh. Nulla
urna velit, aliquet accumsan elementum a, molestie vitae mauris. Pellentesque accumsan quam eget
sem egestas, eget varius diam luctus. Nunc nisl purus, suscipit eu quam sagittis, malesuada commodo
lectus. Donec pharetra interdum faucibus. Sed auctor adipiscing arcu, eget mattis lacus placerat nec.
Duis nunc massa, aliquam sit amet placerat sed, consequat nec risus. Nam laoreet tempor eros, nec
tristique neque. Vivamus sodales gravida ligula ut molestie.

Fusce vel leo vulputate, vulputate sem eget, sagittis tellus. Sed nunc purus, sodales nec vestibulum
quis, iaculis bibendum felis. Suspendisse gravida, ante nec convallis tincidunt, metus elit euismod
metus, nec lobortis sem eros ac nisi. Maecenas iaculis magna diam, non vulputate erat tempus ut.
Fusce id facilisis eros, sit amet euismod neque. Vivamus vehicula porttitor lorem, ac pretium ligula
egestas ac. Vivamus suscipit vitae felis faucibus ullamcorper. Phasellus non purus placerat, pulvinar
mi vitae, mattis nisi. Integer posuere risus dolor, et ultrices quam fermentum id. Mauris nec fermentum
libero. Pellentesque pharetra sodales orci. Proin eget sem eleifend, tempor dui at, rhoncus urna.
Vivamus commodo sodales libero quis bibendum.
Fusce vel leo vulputate, vulputate sem eget, sagittis tellus. Sed nunc purus, sodales nec vestibulum quis,
iaculis bibendum felis. Suspendisse gravida, ante nec convallis tincidunt, metus elit euismod metus, nec
lobortis sem eros ac nisi. Maecenas iaculis magna diam, non vulputate erat tempus ut. Fusce id facilisis
eros, sit amet euismod neque. Vivamus vehicula porttitor lorem, ac pretium ligula egestas ac. Vivamus
suscipit vitae felis faucibus ullamcorper. Phasellus non purus placerat, pulvinar mi vitae, mattis nisi.
Integer posuere risus dolor, et ultrices quam fermentum id. Mauris nec fermentum libero. Pellentesque
pharetra sodales orci. Proin eget sem eleifend, tempor dui at, rhoncus urna. Vivamus commodo sodales
libero quis bibendum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum venenatis est nec sunibh. Nulla Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum venenatis est nec sunibh. Nulla
urna velit, aliquet accumsan elementum a, molestie vitae mauris. Pellentesque accumsan quam ettis urna velit, aliquet accumsan elementum a, molestie vitae mauris. Pellentesque accumsan quam ettis
lacus placerat nec. Duis nunc massa, aliquam sit amet placerat sed, consequat nec risus. Nam laoreet lacus placerat nec. Duis nunc massa, aliquam sit amet placerat sed, consequat nec risus. Nam laoreet
tempor eros, nec tristique neque. Vivamus sodales gravida ligula ut molestie. tempor eros, nec tristique neque. Vivamus sodales gravida ligula ut molestie.

Yours Sincerely, Yours Sincerely,

Manager Name Manager Name

‫ﻣﻜﺘـﺐ اﻟﺸــﺎرﻗــﺔ ﻋــﺎﺻــﻤــﺔ ﻋـﺎﻟـﻤـﻴــﺔ ﻟـﻠـﻜــﺘــﺎب‬

Sharjah World Book Capital Office
P.O.Box 977, Sharjah, UAE - T: +971 6 593 3333 - F: +971 6 593 3399
Sharjah World Book Capital Office | ‫ﻣﻜﺘـﺐ اﻟﺸــﺎرﻗــﺔ ﻋــﺎﺻــﻤــﺔ ﻋـﺎﻟـﻤـﻴــﺔ ﻟـﻠـﻜــﺘــﺎب‬
P.O.Box 977, Sharjah, UAE - T: +971 6 593 3333 - F: +971 6 593 3399
www.sharjahwbc.com www.sharjahwbc.com

Dear Reader,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum venenatis est nec suscipit faucibus.
Integer non lacus id nunc volutpat interdum. Nam lacinia tempus nunc, eget tempus lectus vehicula
eget. Quisque orci erat, venenatis vitae ipsum a, blandit consequat nisl. Aenean nec eros nibh. Nulla
urna velit, aliquet accumsan elementum a, molestie vitae mauris. Pellentesque accumsan quam eget
sem egestas, eget varius diam luctus. Nunc nisl purus, suscipit eu quam sagittis, malesuada commodo
lectus. Donec pharetra interdum faucibus. Sed auctor adipiscing arcu, eget mattis lacus placerat nec.
Duis nunc massa, aliquam sit amet placerat sed, consequat nec risus. Nam laoreet tempor eros, nec
tristique neque. Vivamus sodales gravida ligula ut molestie.

Fusce vel leo vulputate, vulputate sem eget, sagittis tellus. Sed nunc purus, sodales nec vestibulum quis,
iaculis bibendum felis. Suspendisse gravida, ante nec convallis tincidunt, metus elit euismod metus, nec
lobortis sem eros ac nisi. Maecenas iaculis magna diam, non vulputate erat tempus ut. Fusce id facilisis
eros, sit amet euismod neque. Vivamus vehicula porttitor lorem, ac pretium ligula egestas ac. Vivamus
suscipit vitae felis faucibus ullamcorper. Phasellus non purus placerat, pulvinar mi vitae, mattis nisi.
Integer posuere risus dolor, et ultrices quam fermentum id. Mauris nec fermentum libero. Pellentesque
pharetra sodales orci. Proin eget sem eleifend, tempor dui at, rhoncus urna. Vivamus commodo sodales
libero quis bibendum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum venenatis est nec sunibh. Nulla
urna velit, aliquet accumsan elementum a, molestie vitae mauris. Pellentesque accumsan quam ettis
lacus placerat nec. Duis nunc massa, aliquam sit amet placerat sed, consequat nec risus. Nam laoreet
tempor eros, nec tristique neque. Vivamus sodales gravida ligula ut molestie.

Yours Sincerely,
Manager Name

www.sharjahwbc.ae
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 67

S.7.3 Stationery
Design S.7.4 Stationery
Design

Envelope Press Folder

. ً‫ ﺗﻔﺘـﺢ أذﻫـﺎﻧﺎ‬. ً‫اﻓﺘـﺢ ﻛﺘـﺎﺑﺎ‬

OPEN BOOKS. OPEN MINDS.

. ً‫ ﺗﻔﺘـﺢ أذﻫـﺎﻧﺎ‬. ً‫اﻓﺘـﺢ ﻛﺘـﺎﺑﺎ‬ www.sharjahwbc.com

‫ﻣﻜﺘﺐ اﻟﺸﺎرﻗﺔ ﻋﺎﺻﻤﺔ ﻋﺎﻟﻤﻴﺔ ﻟﻠﻜﺘﺎب‬

OPEN BOOKS. OPEN MINDS.
Sharjah World Book Capital Office

T. +971 6 593 3333

F. +971 6 593 3399
P.O.Box 977, Sharjah,UAE

www.sharjahwbc.com

A4

‫ﻣﻜﺘﺐ اﻟﺸﺎرﻗﺔ ﻋﺎﺻﻤﺔ ﻋﺎﻟﻤﻴﺔ ﻟﻠﻜﺘﺎب‬

Sharjah World Book Capital Office

T. +971 6 593 3333

F. +971 6 593 3399
P.O.Box 977, Sharjah,UAE

www.sharjahwbc.com

DL
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 69

S.7.5 Stationery
Design S.7.6 Stationery
Design

Compliment Slips Thank You Card

with compliments www.sharjahwbc.com

ً‫ﺷﻜﺮا‬
THANK YOU www.sharjahwbc.com

with compliments www.sharjahwbc.com

 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 71

S.8

Merchandising
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 73

S.8.1 Merchandising
Design S.8.2 Merchandising
Design

Bookmark Pin

APRIL 23, 2019

22, 2020
APRIL 23, 2019
22, 2020
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 75

S.8.3 Merchandising
Design

Note Book Note Book

Write more ... ‫اﮐﺘﺐ اﻟﻤﺰﯾﺪ‬

www.sharjahwbc.com www.sharjahwbc.com
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 77

S.8.4 Merchandising
Design S.8.5 Merchandising
Design

Pencils Lanyards

www.sharjahwbc.com

www.sharjahwbc.com

開かれた本はオープンマインド

. ً‫ ﺗﻔﺘـﺢ أذﻫـﺎﻧﺎ‬. ً‫اﻓﺘـﺢ ﻛﺘـﺎﺑﺎ‬

खोले िकताब. खोले िवचार.
‫ﻛﺎﺗﺮﻳﻦ ﺳﻤﻴﺖ‬
open books. open minds. Catherine Smith
Visitor

bukas na mga libro bukas isip

 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 79

S.8.6 Merchandising
Design

Paper Bag Tote Bag

. ً‫اﻓـﺘـﺢ ﻛـﺘـﺎﺑـﺎ‬ OPEN BOOKS.

. ً‫ﺗﻔـﺘـﺢ أذﻫـﺎﻧـﺎ‬ OPEN MINDS.
SharjahWBC SharjahWBC
www.sharjahwbc.com www.sharjahwbc.com
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 81

S.9

Booklet
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 83

S.9.1 Booklet
Design

Booklet Booklet

2019 ‫الكﺘﺐ‬ ‫الكلمات‬ ‫رؤﻳﺘنا‬

‫تمﻴﺰﻧا‬
ِ ‫تﻮﺣﺪﻧا‬ ‫تُ لهمنا‬
‫عد اختيارها‬ ّ ُ‫ إذ ﻻ ي‬،‫تشهد الشارقة اليوم لحظة فارقة‬
‫عاصمة عالميّ ة للكتاب مجرّ د تقديرٍ بسيﻂ للجهود التي‬ ً
‫برنامﺞ العاصمة العالميّ ة للكتاب هو مبادرة عالمية تتبناها‬
‫ تهدف إلى تعزيز السالم واﻹثراء الثقافي‬،‫اليونسكو‬
،‫نؤمن بقوة الكتب في تعزيز تماسك المجتمع ووحدته‬
‫وبأن نشر المعرفة ومشاركتها يُ سهمان في تغيير عقول‬ ّ
...‫سحر يشبه الخيال‬...‫كل كتاب‬ ّ ‫في‬
ً
‫هو مجرّ د ورق و كالم‬...‫بداية‬
‫افتـح‬
. ً‫كتـابا‬
‫ إنما يتجاوز ذلك ليُ شكّ ل الشعلة التي‬، ً‫بذلناها سابقا‬ ‫ من خالل التعليم والتواصل وتبادل‬،‫والحوار بين الثقافات‬ ‫ استمراراً وتعزيزاً لدورنا البارز في النهوض‬،‫وأفكار شعوبها‬ ...‫و لكن حين تقرأه وتعيش تفاصيله‬
‫بفرص تخدم مجال قراءة الكتب‬ ٍ ً‫مستقبال زاخرا‬
ً ‫ستضيﺊ‬ ً
‫عاصمة عالميّ ة للكتاب‬ ‫ وقد اختيرت الشارقة‬.‫المعلومات‬ ‫ نخطو قدماً بتدبّ ر وبصيرة نافذة في‬.‫بثقافة قراءة الكتب‬ ،‫ ويأخذك في رحلة تسرق األلباب‬،‫يفتح الكتاب ألف باب‬
.‫وصوﻻ إلى القرّ اء‬
ً ‫ بدءاً من الكتّ اب والناشرين‬،‫بِ رُ ّمته‬ ‫ تقديراً ﻻنسجامها الدؤوب مع هذه القيم‬٢٠١٩ ‫لعام‬ ‫«مدينة المعرفة» نحو بناء مجتمع أكثر حكمة ولُ حمة؛ فال‬
،‫تكتشف ثقافة تختلف عن ثقافتك‬...‫تسافر بأفكارك‬
‫هدفنا أن نُ مثّ ل أرضاً خصبة للتعايش المشترك في‬ ‫ ودعمها المتواصل لها على المستويين‬،‫والمبادئ‬ ‫قدر ونحترم‬ّ ُ‫ إنما ن‬،‫نحكم على مضمون الكتب من عنوانيها‬
،‫ تخطف نظرة على المستقبل البعيد‬،‫تعود إلى الماضي العريق‬
‫رسﺦ مكانة الشارقة المحورية على خارﻃة‬ ّ ُ‫المنطقة وأن ن‬ ‫ سنسعى يداً بيد من أجل إتاحة قراءة‬.‫المحلي والعالمي‬ .‫كل قصة ُسردت فيها‬ َ ‫مضمون‬
‫فضال عن تعزيز ازدهار منظومة الكتب‬ ،‫العالم الثقافية‬ ‫الكتب ألكبر عدد ممكن من الناس وألن يكون اكتساب‬ ،‫تكتشف الكثير من األسرار وتكسر بعض األسوار‬
ً

‫تفتـح‬
‫في اﻹمارة وتقديم حلول ذكية ومجدية لتمكين جميع‬ .‫المعرفة حقاً أساسياً لكافة فﺌات المجتمع‬ ،‫تتعلّ م لغة جديدة‬
.‫أفراد المجتمع‬ ...‫لغتين أو ثالثة‬
،‫تتعرّ ف على الطيّ ب وعلى الشرير‬
www.sharjahwbc.com ‫ وستترك خطواتنا‬،‫ستدون الشارقة اسمها في التاريﺦ‬ ّ ،‫على العالِ م وعلى األديب‬
‫ إن ﻃموحنا ﻻ‬.‫عالمة راسخة في مجتمعنا لعقود قادمة‬ ً ،‫على شخص تشعر وكأنك تعرفه‬

. ً‫أذهـانا‬
‫بقصص نسردها‬
ٍ ‫ وإرثنا ﻏني‬،‫سنحققه‬
ّ ً‫يحدﻩ سقف ومعا‬ ّ .‫على شخص لم تفكّ ر يوماً أنك ستعرفه‬
SharjahWBC ‫بهمة‬
ّ ‫سوياً ؛ فالشارقة «العاصمة العالميّ ة للكتاب» بُ نيﺖ‬ ‫حطم الحواجز التي تفصل بين الشعوب‬...‫اقرأ‬ ّ
.‫ وللعالم بأسره‬،‫شعبها ومن أجلهم‬ ‫اذهب إلى أبعد الحدود‬
.‫ أبعد من عالمك‬،‫أبعد من حكايتك‬
، ً‫افتح كتابا‬
،‫افتح ذراعيك‬
...‫ افتح ذهنك‬،‫افتح قلبك‬

٢٠١٩ ‫الشارقة عاصمة عالميةللكتاب‬

.ً‫ تفتح أذهانا‬.ً‫افتح كتابا‬

Our Words Books 2019

Manifesto Inspire us Unite us Will mark us
OPEN BOOKS! THEY ARE MAGICAL!
BLACK LETTERS ON A WHITE PAGE
TILL YOU READ THEM
We believe books have the power to unite
us; that knowledge spread and shared can
change the minds and hearts of nations.
That is why we have been long-standing
The UNESCO World Book Capital program
is a worldwide initiative that aims to
promote peace, cultural enrichment, and
intercultural dialogue through education,
This is a historic moment for the city of
Sharjah. The World Book Capital is much
more than simple recognition of our past
efforts; it is the kindle that will ignite many

BOOKS.
AND THEN DOORS OPEN, JOURNEYS BEGIN
TRAVEL THROUGH CULTURES AND TRADITIONS.
DIVE INTO THE PAST, CATCH A GLIMPS OF THE FUTURE
SHATTER SOME MYTHS AND TEAR DOWN A FEW WALLS.
LEARN A NEW LANGUAGE,
advocates of reading. Every move taken in
the City of Knowledge has been designed
to bring us one step closer to a wiser—more
unified—community. One that doesn’t judge
books by their covers, but appreciates and
communication, and information sharing.
Our long-standing alignment with and
support of these beliefs both locally and
globally has landed us the recognition of
World Capital City of 2019. Together we
opportunities for the entire book chain—from
writers and publishers, all the way to the
readers. We aim to become the catalyst for
coexistence in the region, and place Sharjah
firmly in the center of the cultural map. We

OPEN
LEARN TWO... LEARN THREE. respects each unique story told within them. aim to make books easily accessible and will strengthen our thriving book ecosystem;
MEET SAINTS AND WARRIORS, promote knowledge as a fundamental right and provide smart and adapted solutions to
SCIENTISTS AND WIZARDS, for all members of society. empower all members of society. www.sharjahwbc.com
SOMEONE YOU FEEL LIKE YOU KNOW,
SOMEONE YOU THOUGHT YOU’D NEVER KNOW. Sharjah’s history is in the making. Our actions
will leave a lasting mark in our society for SharjahWBC

MINDS.
READ... TILL NO STRANGERS REMAIN,
GO BEYOND YOUR STORY, decades to come. Our ambitions are high,
and together we will achieve it. Our heritage
BEYOND BORDERS.
is rich, and together we will narrate it.
OPEN A BOOK,
Because the Sharjah World Book Capital
OPEN YOUR ARMS, is created by the people of Sharjah, for the
YOUR HEART, YOUR MIND. people of Sharjah and beyond.

SHARJAH WORLD BOOK CAPITAL 2019

OPEN BOOKS. OPEN MINDS.
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 85

S.10

Digital
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 87

S.10.1
20
19
SHARJAH
WORLD BOOK
CAPITAL

E-Direct
Marketing The
Written
World
Inspires
Us
E-Direct Marketing E-Direct Marketing

Sharjah has always had a rich historic

relationship with books.... A reading society that
is culturally inclusive of all communities

Lorem Ipsum is simply dummy text of the printing and typesetting

industry. Lorem Ipsum has been the industry’s standard dummy text
ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book.

Find Out More

The
Written Books
Unite
Lorem Ipsum is simply dummy text
No matter who

World
of the printing and typesetting
you are and industry. Lorem Ipsum has been the
where you come industry’s standard dummy text

Us
ever since the 1500s, when an

Inspires
from we are more unknown printer took a galley of
alike than you can type and scrambled it to make a
type specimen book.
think.

Us Lorem Ipsum is simply Lorem Ipsum

dummy text of the printing is simply dummy text
and typesetting industry. of the printing and
Lorem Ipsum has been the typesetting industry.
industry’s standard dummy
text ever since the 1500s.

Read More

Sharjah has always had a rich historic

relationship with books.... A reading society that
is culturally inclusive of all communities

Lorem Ipsum is simply dummy text of the printing and typesetting

industry. Lorem Ipsum has been the industry’s standard dummy text
ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book.

Find Out More

Books
Unite
Lorem Ipsum is simply dummy text
No matter who of the printing and typesetting
you are and where
you come from we
industry. Lorem Ipsum has been the
industry’s standard dummy text
Book
Us
ever since the 1500s, when an
are more alike

Your Spot
unknown printer took a galley of
than you can type and scrambled it to make a
type specimen book.
think.

Lorem Ipsum is simply dummy text of the printing and

Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
Lorem Ipsum has been the
industry’s standard dummy
text ever since the 1500s.
Lorem Ipsum
typesetting industry. Lorem Ipsum has been the
is simply dummy text industry’s standard dummy text ever since the 1500s,
of the printing and when an unknown printer took a galley of type and
typesetting industry.
scrambled it to make a type specimen book.

RSVP Here
Read More

SharjahWBC

You received this email because you indicated you wanted to hear from us.
Changed your mind? Unsubscribe or contact us.

SWBC2019 licenses stock video clips for use in commercials, television

shows, documentaries, and feature films, and licenses stock photography for
use in design and creative work. Dissolve’s footage and image collections are
hand-picked for technical quality, aesthetic style, and cultural relevance.
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 89

S.10.2 Social Media

Design

Facebook Page Linkedin

 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 91

S.11

Program
Calendar
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 93

S.11.1 Program
Calendar

Program Calendar Program Calendar

‫اﻟﻤﺤﺎور اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷﺟﻨﺪة اﻟﻌﺎﻣﺔ‬

Main Topics General Agenda

. ً‫ ﺗﻔﺘـﺢ أذﻫـﺎﻧﺎ‬. ً‫اﻓﺘـﺢ ﻛﺘـﺎﺑﺎ‬

OPEN BOOKS. OPEN MINDS.

‫اﻷﺟﻨﺪة اﻟﻌﺎﻣﺔ‬
BACK BACK
‫أﺟﻨﺪة اﻟﻔﻌﺎﻟﻴﺎت واﻟﺒﺮاﻣﺞ اﻟﺘﻲ ﺗﻢ ﺗﻘﺪﻳﻤﻬﺎ‬
: ‫ﻓﻲ ﻣﻠﻒ اﻟﺸﺎرﻗﺔ اﻟﻌﺎﺻﻤﺔ اﻟﻌﺎﻟﻤﻴﺔ ﻟﻠﻜﺘﺎب‬
2020 ‫ اﺑﺮﻳﻞ‬22 2019 ‫ اﺑﺮﻳﻞ‬23

‫اﻟﻘﺮاءة‬
2020 ‫اﺑﺮﻳﻞ‬ 2020 ‫ﻣﺎرس‬ 2020 ‫ﻓﺒﺮاﻳﺮ‬ 2020 ‫ﻳﻨﺎﻳﺮ‬ 2019 ‫دﻳﺴﻤﺒﺮ‬ 2019 ‫ﻧﻮﻓﻤﺒﺮ‬ 2019 ‫أﻛﺘﻮﺑﺮ‬ 2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 2019 ‫أﻏﺴﻄﺲ‬ 2019 ‫ﻳﻮﻟﻴﻮ‬ 2019 ‫ﻳﻮﻧﻴﻮ‬ 2019 ‫ﻣﺎﻳﻮ‬ 2019 ‫اﺑﺮﻳﻞ‬

Reading
April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019

‫ﻣﻬﺮﺟﺎن اﻟﺸﺎرﻗﺔ‬
‫اﻟﻘﺮاﺋﻲ ﻟﻠﻄﻔﻞ‬
Sharjah Children's
Reading Festival
‫ ﻣﺎرس‬3 ‫ﻣﻬﺮﺟﺎن أﺿﻮاء‬ ‫ ﻳﻨﺎﻳﺮ‬4 ‫ دﻳﺴﻤﺒﺮ‬18 ‫ﻣﻌﺮض اﻟﺸﺎرﻗﺔ‬ ‫ اﻛﺘﻮﺑﺮ‬5 ‫ ﺳﺒﺘﻤﺒﺮ‬8 ‫ اﻏﺴﻄﺲ‬12 ‫ ﻣﺎﻳﻮ‬1
‫اﻟﻤﻜﺘﺒﻪ اﻟﺠﻮﻳﺔ‬ ‫ﻣﺆﺳﺴﺎت ﺻﺪﻳﻘﺔ ﻟﻠﻜﺘﺎب‬ ‫ﺣﻔﻞ اﻹﻓﺘﺘﺎح اﻟﺮﺳﻤﻲ‬
‫ﻳﻮم اﻟﻜﺘﺎب اﻟﻌﺎﻟﻤﻲ‬ ‫اﻟﺸﺎرﻗﺔ‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﺒﺮاﻳﻞ‬ ‫ﻳﻮم اﻟﻠﻐﺔ اﻟﻌﺮﺑﻴﺔ‬ ‫اﻟﺪوﻟﻲ ﻟﻠﻜﺘﺎب‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﻤﻌﻠﻢ‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻤﺤﻮ اﻷﻣﻴﺔ‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﺸﺒﺎب‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﻌﻤﺎل‬
The Air Library Book-friendly institutions Official opening ceremony
3 March Sharjah Light Festival 4 January 18 December Sharjah International 5 October 8 September 12 August 1 May International
World Book Day World Braille Day Arabic Language Day Book Fair World Teacher Day International Literacy Day World Youth Day Workers' Day

‫اﻟﺘﺮاث‬
‫ اﺑﺮﻳﻞ‬2 ‫ ﻣﺎرس‬8 ‫ ﻓﺒﺮاﻳﺮ اﻟﻴﻮم اﻟﺪوﻟﻲ ﻟﻠﻤﺮأة‬11 ‫ورﺷﺔ ﻟﺼﻨﺎﻋﺔ‬ ‫ﺟﺎﺋﺰة اﺗﺼﺎﻻت‬ ‫إرﺳﺎل اﻟﻜﺘﺐ‬ ‫ ﻳﻮﻧﻴﻮ‬5 ‫ اﺑﺮﻳﻞ‬23
‫واﻟﻔﺘﺎه ﻓﻲ ﻣﻴﺪان اﻟﻌﻠﻮم‬ ‫اﺳﺒﻮع اﻟﻨﺰﻳﻞ اﻟﺨﻠﻴﺠﻲ‬ ‫ورﺷﺔ ﻟﻠﺮﺳﺎﻣﻴﻦ‬ ‫اﻗﺮأ وﺗﺸﻤﺲ‬ ‫ورﺷﺔ ﻟﻠﻜﺘﺎب‬ ‫اﺳﺘﺮاﺣﺔ ﻣﻊ اﻟﻌﻤﺎل‬
‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻜﺘﺎب اﻟﻄﻔﻞ‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﻤﺮأة‬ ‫اﻟﻜﺘﺐ اﻟﻤﻠﻤﻮﺳﺔ‬ ‫ﻟﻜﺘﺎب اﻟﻄﻔﻞ‬ ‫إﻟﻰ اﻟﻼﺟﺌﻴﻦ‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﺒﻴﺌﺔ‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﻜﺘﺎب‬

Heritage
11 February Internationa Book Workshop Break with the workers
2 April 8 March Workshop for production Gulf Prisoner Week Etisalat Award for Arabic Workshop for painters Read and tan 5 June 23 April
Day of Women and Send books to refugees
World Children's Book Day International Women's Day of braille books Children’s Literature World Environment Day World Book Day
Girls in Science

‫ﺟﺎﺋﺰة أدﻳﺐ‬ ‫ ﻓﺒﺮاﻳﺮ‬21 ‫اﻻﺣﺘﻔﺎل ﺑﺎﻟﻴﻮم‬ ‫ﻗﺮاءة ﻋﻼﺟﻴﺔ ﻓﻲ ﻣﺮاﻛﺰ‬ ‫ اﻛﺘﻮﺑﺮ‬20 ‫ﺗﻄﺒﻴﻖ اﻟﻤﻜﺘﺒﺔ‬ ‫ ﻳﻮﻧﻴﻮ‬20 ‫ﻣﻬﺮﺟﺎن اﻟﺸﺎرﻗﺔ‬
‫اﻟﻄﻔﻞ اﻟﻌﺮﺑﻲ‬ ‫ﻣﻠﺘﻘﻰ اﻟﻤﺮأة واﻷدب‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﻐﺔ اﻷم‬ ‫إﻋﺎدة اﻟﺘﺄﻫﻴﻞ‬ ‫اﻟﺒﺮﻧﺎﻣﺞ اﻟﻤﻬﻨﻲ‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻼﺣﺼﺎء‬ ‫اﻟﻤﻜﺘﺒﺔ اﻟﻤﺘﻨﻘﻠﺔ‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻼﺟﺌﻴﻦ‬ ‫ﻛﺘﺐ ﺑﺤﺎﺟﺔ ﻟﻤﺄوى‬ ‫اﻟﻘﺮاﺋﻲ ﻟﻠﻄﻔﻞ‬
‫اﻟﻌﺎﻟﻤﻲ ﻟﻠﺒﺮاﻳﻞ‬ ‫اﻹﻟﻜﺘﺮوﻧﻴﺔ‬
Arab Children 's Women and literature Forum 21 February International Therapeutic reading in Professional program 20 October Mobile Library 20 June Books looking for shelters Sharjah Children's
Brazilian Day Celebration e-library application
Literature Award Mother Language Day rehabilitation centers World Statistics Day World Refugee Day Reading Festival

‫اﻷﻃﻔﺎل واﻟﺸﺒﺎب‬
‫ﻣﻌﺮض ﻫﺎﻧﺲ‬ ‫ ﻣﺎرس‬20 ‫ اﻛﺘﻮﺑﺮ‬24 ‫ ﺳﺒﺘﻤﺒﺮ‬30 ‫ﺣﻜﺎﻳﺎت ﻣﻦ‬ ‫اﻟﻜﺮﻳﻜﺘﺎب‬ ‫ اﺑﺮﻳﻞ اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ‬26
‫ﻛﺮﻳﺴﺘﺎن اﻧﺪرﺳﻦ‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﺮواﻳﺔ اﻟﻘﺼﺺ‬ ‫ورﺷﺔ ﻟﻠﻨﺎﺷﺮﻳﻦ‬ ‫ﺑﻴﻦ ﺳﻄﻮر اﻷﻓﻼم اﻟﻬﻨﺪﻳﺔ‬ ‫"ﻣﺒﺎدرة" اﻗﺮأ ﻟﻲ‬ ‫ﻳﻮم اﻷﻣﻢ اﻟﻤﺘﺤﺪة‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﺘﺮﺟﻤﺔ‬ ‫اﻟﻔﻴﻠﻴﺒﻴﻦ‬ ‫ﻣﺠﻠﺲ اﻟﺸﺎرﻗﺔ اﻟﺮﻳﺎﺿﻲ‬ ‫ﻟﺤﻘﻮق اﻟﻤﻠﻜﻴﺔ اﻟﻔﻜﺮﻳﺔ‬

Children and Youth Workshop for Publishers Between the lines of "Read for Me" initiative 26 April World Intellectual
Hans Christian 20 March 24 October 30 September Tales from the Philippines Cricket Book
Indian films Property Day
Andersen Gallery World Storytelling Day United Nations Day World Translation Day Sharjah Sports Council

‫ اﺑﺮﻳﻞ اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ‬21 ‫ ﻣﺎﻳﻮ اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ‬3 ‫ﺣﻤﻠﺔ ﺗﻮﻋﻴﺔ ﻋﻦ ﺣﻘﻮق‬

‫ﻟﻼﺑﺪاع واﻟﺘﻄﻮﻳﺮ‬ ‫ﺣﻜﺎﻳﺎت ﻋﻠﻰ اﻟﺠﺰﻳﺮه‬ ‫اﻷﺑﻄﺎل اﻟﺨﺎرﻗﻮن‬ ‫ﻣﺆﺗﻤﺮ اﻟﻤﻜﺘﺒﻴﻴﻦ‬ ‫ﻋﺮﺑﺔ اﻟﻜﺘﺐ اﻟﻤﺘﺤﺪة‬ ‫ﻣﻨﺘﺪى اﻟﺘﺮﺟﻤﺔ‬ ‫ﻟﺤﺮﻳﺔ اﻟﺼﺤﺎﻓﺔ‬ ‫اﻟﻤﻠﻜﻴﺔ اﻟﻔﻜﺮﻳﺔ‬
21 April World Tales on the island Super Heroes Librarians Conference United Book Cart Translation Forum 3 May Awareness campaign on

‫اﻟﺸﻤﻮﻟﻴﺔ‬
Creativity and Innovation Day World Press Freedom Day intellectual property rights

‫ ﻧﻮﻓﻤﺒﺮ‬16 - ‫ﻗﺼﺺ ﻣﻦ اﻟﻤﺎﺿﻲ‬

Inclusivity
‫اﻟﺤﻔﻞ اﻟﺨﺘﺎﻣﻲ‬ ً‫اﻟﻮﺻﻔﺎت اﻷﻛﺜﺮ ﻣﺒﻴﻌﺎ‬ ‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﺘﺴﺎﻣﺢ‬ ‫أﻳﺎم اﻟﺸﺎرﻗﺔ اﻟﺘﺮاﺛﻴﺔ‬
Closing ceremony Best-selling recipes 16 November International Stories from the past -
Day for Tolerance Sharjah Heritage Days

‫ اﻧﺖ ﻓﻲ اﻟﺸﺎرﻗﺔ‬،‫اﻗﺮأ‬
‫ﺑﻴﻨﺎﻟﻲ اﻟﻄﻔﻞ‬ ‫ﺑﻠﺪﻳﺔ اﻟﺸﺎرﻗﺔ‬

‫اﻟﺘﻮﻋﻴﺔ‬
Children’s Biennale Read, you are in Sharjah
Sharjah Municipality

Awareness ‫ﺟﻠﺴﺔ ﺣﺮﻳﺔ اﻟﺘﻌﺒﻴﺮ‬

Freedom of speech session
‫ﻣﺆﺗﻤﺮ اﻟﻤﻜﺘﺒﺎت‬
Library Conference

‫ ﻣﺎرس‬20
‫ﻳﻮم اﻟﺴﻌﺎدة اﻟﻌﺎﻟﻤﻲ‬

‫اﻟﻨﺸﺮ‬
20 March
World Happiness Day

Publishing ‫ ﻣﺎرس‬21
‫اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﺸﻌﺮ‬
21 March
World Poetry Day

‫ﻣﻠﺘﻘﻰ اﻟﺸﻌﺮ‬
‫اﻟﻌﺮﺑﻲ ﻟﻠﺸﺒﺎب‬
Arab Poetry for Youth Forum
‫ﻳﻮم ﻋﺎﻟﻤﻲ‬ ‫ﺣﺪث ﻣﻬﻢ‬ ‫ﻓﻌﺎﻟﻴﺔ ﻟﻤﺮة واﺣﺪة‬ ‫ﻓﻌﺎﻟﻴﺔ ﻣﺴﺘﺤﺪﺛﺔ‬ ‫ﻓﻌﺎﻟﻴﺔ ﻣﺴﺘﻤﺮة‬

BACK BACK

‫ اﺳﺘﺮاﺣﺔ اﻟﻌﻤﺎل ﻣﻊ اﻟﻜﺘﺐ‬-

‫ ارﺳﺎل اﻟﻜﺘﺐ ﻟﻼﺟﺌﻴﻦ‬-
‫ ﻣﻠﺘﻘﻰ اﻟﺸﻌﺮ اﻟﻌﺮﺑﻲ ﻟﻠﺸﺒﺎب‬- ‫ ﺑﻴﻦ ﺳﻄﻮر اﻻﻓﻼم اﻟﻬﻨﺪﻳﺔ‬-
‫ ﻣﻬﺮﺟﺎن اﻟﺸﺎرﻗﺔ اﻟﻘﺮاﺋﻲ ﻟﻸﻃﻔﺎل‬- ”‫ ﻓﻌﺎﻟﻴﺔ “ﻛﺮﻳﻜﺘﺎب‬-
‫ اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻜﺘﺎب اﻟﻄﻔﻞ‬- ‫ ﻣﺒﺎدرة “اﻗﺮأ ﻟﻲ” ﻟﻠﻜﺘﺐ اﻟﺼﻮﺗﻴﺔ‬-
‫ ﻣﻬﺮﺟﺎن اﻷﺑﻄﺎل اﻟﺨﺎرﻗﻮن‬- ‫ اﻟﻘﺮاءة اﻟﻌﻼﺟﻴﺔ‬-
‫ ﻣﻬﺮﺟﺎن اﻟﺸﺎرﻗﺔ اﻟﺴﻴﻨﻤﺎﺋﻲ اﻟﺪوﻟﻲ ﻟﻠﻄﻔﻞ‬- ‫ ﻣﺒﺎدرة أرى‬-
‫ اﻟﻴﻮم اﻟﻌﺎﻟﻤﻲ ﻟﻠﺸﺒﺎب‬- ‫ ﺣﻜﺎﻳﺎت ﻣﻦ اﻟﻔﻠﺒﻴﻦ‬-

- Arab Youth Poetry Forum - Workers reading break

‫اﻷﻃﻔﺎل واﻟﺸﺒﺎب‬ ‫اﻟﺸﻤﻮﻟﻴﺔ‬

- Sharjah Children's Reading Festival - Sending books to refugees
- World Children's Book Day - Between the lines of Indian films
- Super Heroes Festival - Cricket Book event
- Sharjah International Children Film Festival - "Read Me" initiative for audio books
- World Youth Day - Therapeutic reading

Children and Youth Inclusivity

- “I See” Initiative
- Tales from the Philippines
 SWBC2019 Guidelines
SWBC2019 Guidelines www.sharjahwbc.com – pg. 95

S.12

Outdoor
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 97

S.12.1 Outdoor
Design

Poster Poster

OPEN BOOKS. .‫اﻓﺘـﺢ ﻛﺘـﺎﺑـﺎ‬

OPEN MINDS. . ً‫ﺗﻔﺘـﺢ أذﻫـﺎﻧـﺎ‬
 SWBC2019 Guidelines
SWBC2019 Applications www.sharjahwbc.com – pg. 99

S.12.2 Outdoor
Design

Banner Banner

‫اﻓـﺘــﺢ‬
. ً‫ﻛـﺘــﺎﺑـﺎ‬
‫ﺗـﻔـﺘــﺢ‬
. ً‫أذﻫـﺎﻧـﺎ‬

SAVE
OPEN THE DATE
BOOKS. 23 APRIL www.sharjahwbc.com

2019
OPEN
SharjahWBC

MINDS.

‫اﺣﻔﻆ اﻟﻤﻮﻋﺪ‬
www.sharjahwbc.com
‫ أﺑﺮﻳﻞ‬23
SharjahWBC 2019