Contents

4... Our Values

Branding

5... Logos
6... Cover Logo
8... Colors
9... Color Rules
10... Typography
11... Imagery

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 Where to find us:
Call at 294-394-9833
Email at inquiries@wildflower.com
Or come see us!
84 S Broad St.
New York, NY
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 Mission Statement
Our mission is to cultivate a
creative space where culture and
What do we value ideas run freely. Creative freedom
and inclusivity are at the core of our
Inclusivity
Bravery Accesible
employees minds. We aim to create
a fun and diverse media company in

Unique Bold which passion flows endlessly.

Social Positive We produce a monthly print beauty

Open Diverse

and wellness magazine as well as

Focus Free frequent online blog posts.
Emotional

Trend
Creative
Knowledgable

Audience
Setters We aim to cater to as many
people as possible. Representation
is important, and we aim to excel
beyond the minimum.

Core Audience: All races

Women All sizes
Ages 20 - 40 All abilities

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Logo:
used for the cover, large
advertisements, and
merchandise.
Also called a nameplate.

Wordmark:
used for smaller
advertisements, small
merchandise, or places
where the nameplate is
too long or too much.

Online:
used for social media,
online presences such as
websites, and more.

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 How to: Logo placement on the front cover
Our magazine is printed on 8.5 inch by 11 inch
glossy cardstock. To create consistency, the logo
is to be placed on the cover in the exact spot
each month, regardless of any other factor.

Nameplate should be placed to allow one pica of

space from each side and the top to the edges of the
page. Images should be considered beforehand.

1
pica September 2022
Month and year
are to be updated
as needed, formatted
in Avenir size 18
medium, and placed
directly below the
nameplate.

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September 2022

September 2022

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 C o l o r Palette

Company Color:

Incomparable
Indigo
As the defining color of the
brand, this vibrant yet murky
C: 0 C: 82 C: 30 C: 16 C: 32
blue-toned purple allures
M: 0 M: 61 M: 0 M: 48 M: 26 consumers with mystery and
Y: 0 Y: 64 Y: 34 Y: 14 Y: 0 nuance.
K: 100 K: 33 K: 0 K: 0 K:0

R: 0 R: 31 R: 179 R: 214 R: 173 C: 82 M:78 Y:0 K:43

G: 0 G: 67 G: 255 G: 133 G: 189
B: 0 B: 62 B: 168 B: 219 B: 255 R:26 G:32 B:145
HEX: HEX: HEX: HEX: HEX:
000000 1f433e b3ffa8 d685db adbdff HEX: 1a2091

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 Color Usage
Leave the nameplate in pure white, always.
This means it always needs to be on a dark
background of some kind, which should usually
DO: be a photo or illustration.

DO:
Use the wildflower wordmark on
any of the 6 approved colors in the
palette. This includes illustrations,
gradients, and other uses of the
color.

Creatively color the wordmark with the palette

DO: and other stylistic means. Be bold with color. Vary your color use within
each spread, in comparison
to the pages and colors
nearby. Don’t go overly
DO: monochromatic.

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 Alstoria is the main font for logos,
wordmarks, online logos, taglines,
and any other decorative accents
Alstoria: used on a page. Use sparingly
Typography
and for impact.

Main font for copy. Also

can be used in the light,

Avenir: medium, and heavy suits to

add typographic texture.
Guidelines for use below.
Avenir Book at 11pt is the standard for body
copy. Sizes 9-12 may also be used for stylistic
choices.

Avenir Medium at 18pt

is standard for headings.
Subheads may be 14pt.

Fonts should
ONLY be Avenir Heavy sits
at a minimum 30pt.
these colors.

Use sparingly, titles

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Imagery
Images and artwork
should be bold, unique,
representative, and high
quality. Images are to
be CMYK with 300dpi
resolution.

Potential Image
Attributes
Abstract
Expressive
Trendy
Diverse
Original
Interesting
Dramatic
Sensual
Evocative
Vivid

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 Advertise with us!
Advertise in print with our
monthly issue of

or online at

visit www.wildflowermedia.com