EXAMPLE RETARGETING SCENARIO The Fashion Industry

Take control over each step of your

customers’ journey!
1ST DAY 7TH DAY 8TH DAY 30TH DAY TIME

INTERESTED IN NEW For a specific period of Over time, you can start
COLLECTIONS time, you can display to display other,
On each stage
of the customer journey,
new collection’s complementary
you can decide which
products from the products from the new
type of categories
category that interests collection.
or specific products
the user.
should be displayed
on the creatives.

1 ST DAY 5TH DAY 6TH DAY TIME

INTERESTED For a specific period of After a few days, you

NEW VISIT IN WOMEN CLOTHES time, you can display can switch back to
On each stage of the
a women collection standard creatives with
customer journey, you
theme to make your women’s collection
can decide which type
campaign stand out. products.
of creatives should be
displayed to the user.

1ST DAY 7TH DAY 8TH DAY TIME

NEW LOWER ROI STANDARD ROI

CUSTOMER To reach a new Over time, you can set You can set up not only
customer you can up standard target ROI different products and
lower target ROI, and CPC rates. creatives but also other
increase CPC rates parameters, e.g.
and display ads much performance targets for
more intensively. each customer segment.