Marketing

Presentation
“one
“one cannot
cannot be
be everything
everything toto everyone
everyone ,but
,but can
can be
be
everything
everything to
to aa selected
selected few.”
few.”
What does this actually mean ?
When we try to be everything for everybody, we run the risk of being nothing for nobody. All
businesses need a targeted marketing strategy to succeed. Understanding your customers is only the
first step , you must define your product and target those specific customers. It is helpful to create a
fictional persona that represents your ideal buyer.
No mater what product you sell or what service you deliver, more targeted marketing gives you a
better return. If you try to be everything to everyone , your message becomes vague and less
impactful.
Once you have determined your target market, you can employ strategies to attract these people’s
attention and convert them to customers.
 How to reach your target market ?
1 2 3
Identify Understand Low price
Understand
Understand what
what your
your
Identify
Identify your
your primary
primary primary
primary customer
customer Used
Used by
by Walmart.
Walmart.
customer.
customer. values.
values.

4 5 6
Local value Global Control
Local
Local tastes,
tastes, Global
Global standards
standards of
of Make
Make the
the control
control
preferences,
preferences, and
and excellence.
excellence. For
For ex:
ex: process
process interactive.
interactive.
regulations.
regulations. Microsoft
Microsoft
 Look at your
existing
customers
Demographic or psychographic
characteristics like :
1. AGE
2. GENDER
3. INCOME
This Photo by Unknown Author is licensed
under CC BY-SA
4. LOCATION
5. BEHAVIOUR
6. LIFESTYLE
7. VALUES
 “The aim of marketing is to know
and understand the customer so
well the product or service fits him
and sells itself.”
—Someone
—Someone Famous
Famous
For example :
Netflix

They continuously conduct research

on their audience and meticulously
provide them with what they want.
STP in marketing
Segmentation
Divide market into
distinct groups of
This Photo by Unknown Author is
licensed under CC BY-SA-NC
customers.

Targeting Positioning
Create product
Determine which
positioning that is
customer group to
most likely to appeal
focus your marketing
to the selected
efforts on.
This Photo by Unknown Author is licensed under CC BY
audience.
Benefits of STP marketing

Brand messaging : becomes more

empathetic because you have your
customer personas and know exactly
whom you are talking to.
No more wasting budget on channels that
your audience simply ignores.
You know exactly whom to ask for advice
and feedback in the development phase. This Photo by Unknown Author is licensed
under CC BY-SA
CONCLUSION
STP helps you to create engaging, personalized marketing that converts visitors to customers at a
high rate.

This Photo by Unknown Author is licensed under CC BY-NC