Welcome

Presented by

Name: Mohammad Saifullah

ID: 181-009-25
Dept: FDT
Batch: 181
8th Semester
Fashion & Textile Brand Management
Presentation on

Create A New
Brand
 Acknowledgement

Any Adversary that has been taken with Creative ambition and a certain
Goal can be called a project. Defines the Attribution of job and the area of
Work. Thanks to the Almighty for bringing me the strength to follow up the
right path alongside my work destination. While working, I had to face a
lot of merchets point of view which made me learn more than I have known
before. That includes Brand name creation, logo, Market Segmentation,
Market Analysis, Target customers and source of marketing strategy. For
this I Am grateful to our teacher also cordial instructor “SADIA ALAM”
for her warm and resourceful guidance.
 Introduction

A brand is an intangible marketing or business

concept that helps people identify a company,
product, or individual. People often confuse brands
with things like logos, slogans, or other
Types of brands include Corporate, Personal,
recognizable marks, which are marketing tools that
Product, and Service brands.
help promote goods and services. Brands are
among a company's most important and valuable
assets. Companies can protect their brands by
registering trademarks.
 BRAND Recognition
Branding is the process of giving a meaning to specific organization,
company, products or services by creating and shaping a brand in
consumers’ minds. It is a strategy designed by organizations to help
people to quickly identify and experience their brand and give them a
reason to choose their products over the competition’s, by clarifying
what this brand is and is not.
My brand elements Such As;
◦ Name
◦ Logo
◦ Tagline
◦ Packaging
◦ Symbol
 BRAND NAME

ARISH TEX
 Reason behind brand name

There is no special reason to put out such

name as a brand to be recognized. But so do
we speak, my brand represents the provider of
child or kids garment. That brought me to
think about my niece ,Her name is ARISHA
IBNAT IRHA.So the first thing came to my
mind is to Take her first name and make it a
conjunctive noun to suit as a brand name and
that’s all.
Brand Logo
Why the Logo has been made?
◦ It Grabs attention.
◦ It Makes Strong First impression.
◦ It’s the Foundation of a Brands Identity.
◦ Its Memorable.
◦ It Separates Us from Competition.
◦ It fosters Brand Loyalty.
◦ Our Audience Expect it.
Visiting
Card
 Tagline

“WE BRING THE LUCID SMILES”

Why The tagline is being used?

“Lucid” refers to the purest, honest & clean also known as kind
ones. All of these can ardently be found in every child. A child is
very fond of colours, it catches their eye even the most attention of
there willing. I personally like colours too, which grants me a win-
win .The happiness that brings joy on their faces when wear there
favourite colour or cloth ,the lucidity in their smiles, I am sure a
warm heart can be melted.
In short, I love kids/babies, making their day, make them smile
make me happy like none other.
Packaging
 Product Line
By definition, a product line is an assembly of related products that are marketed under one brand sold
by a company. Companies can operate several product lines under a single brand, but sometimes they
have multiple brands. Companies can release an entirely new product line or extend an existing one.
Product line managers and other marketers are the main people responsible for ensuring a product line's
overall success.
They do this through strategic marketing campaigns and mitigating risk. A company may introduce new
products or start a new product line to gain new customers, entice existing ones, create a competitive
advantage or increase its footprint in an existing market.
Sometimes brands will expand a product line because they have developed consumer trust and want to
use it to grow profits. By researching new products that make sense for the brand and implementing
them, companies expand the product line of brands and gain a new income channel. They might also
choose to start an entirely new product line to gain new customers in a new market segment, increasing
their market share.
Product line followed by the Brand

GIR
BOY
T-shirt, L Frock,
Trousers,Mini-
Trousers.
Skirts.
Products
Products
Products
 Market Segmentation

Demographic Firmographic Psychographic

Behavioural
 Demographic (b2c)
• Classification based on • You are a
individual attributes smaller business
or you are
running your
first project

Decision
Definition Criteria

Difficulty Examples

• Simpler • Geography
Gender
Education
Level Income
Level
 Firmographic (b2c)
• Classification based on • You are a
company or smaller
organization attributes business or you
are running
your first
project
Decision
Definition Criteria

Difficulty Examples

• Simpler • Industry
Location
Number of
Employees
Revenue
Psychographic (b2b/b2c)
• Classification based on • You want to
attitudes, aspirations, target
values, and other customers
criteria based on values
or lifestyle

Decision
Definition Criteria

Difficulty Examples

• More Advanced • Lifestyle

Personality
Traits Values
Opinions
 Behavioural (b2b/b2c)

• Classification based on • You want to

behaviors like product target customers
usage, technology based on
laggards, etc. purchase
behaviors
Decision
Definition Criteria

Difficulty Examples

• More Advanced • Usage rate

• Benefit types
• Occasions
• Purchase
• Decision
Target Customer

Target Areas

15%
35%
20%

30%

Bangladesh India UK United states of America

 Marketing Strategy
Marketing is most important for any kind of brand. Because of without
marketing any one can not know how many product we offer for our customer.
By marketing policy customer will be able to know which product they should
buy or which product is suitable for him. We also follow some Marketing
strategy such as
◦ Focus on our best sellers
◦ Invest to develop our website
◦ provide shopping carts to encourage our customer
◦ Try to use video whenever possible
◦ YouTube channel based on fashion trend
◦ Collection ads on Instagram and Facebook
◦ Run compelling email marketing campaigns
 Positioning strategy
A positioning strategy is when a company chooses one or two important key areas to concentrate on and excels in those areas. A
firm's positioning strategy focuses on how it will compete in the market. An effective positioning strategy considers the strengths
and weaknesses of the organization, the needs of the customers and market and the position of competitors. The purpose of a
positioning strategy is that it allows a company to spotlight specific areas where they can outshine and beat their competition.

• Price positioning is the act of setting a price on a particular product/service that is

Cost Positioning strategy within a specific price range. The price positioning shows where a product is positioned as
regards to its competitors in a particular market as well as to the customer's perception

Quality Positioning • The price quality approach of positioning uses the relation between price and quality such
that it optimally prices a product according to the quality of the product to keep the product
Strategy higher in the customers mind. Pricing does not need to be high for higher positioning.

Flexibility Positioning • A flexibility positioning strategy is another way for companies to differentiate themselves
from their competition by being able to produce a wide variety of products, introduce new
Strategy products or modify old products quickly and respond to customer needs immediately.
 • To be a pioneer in its sector by investing in people and technology and by
producing quality products at low cost.
• To ensure the highest level of customer satisfaction ..
• To be at peace with nature by creating and promoting the environmental

MISSION awareness.
• To fulfil our social responsibility.

• To be a company at international standards which is the most reliable and

manufactures the highest quality in the Textile Weaving industry in Turkey
and in the world.
• To create models in the sector with its superior qualified team, its modern

VISION
infrastructure and advanced applications, and to be one of the contemporary
institutions that are addressed as reference in its field.
• To be a wold brand which is respectful to the environment and human,
compatible with the technology, which is reaching power to set world
standards in production and increasing the competitiveness of our country at
the international level.
• Since the foundation of our company, to offer all our knowledge in time in
better quality and with constantly updated technology, without
ARISH TEX 1 6 – 01 - 2022

SWOT
Analysis
Brainstorming
 SW O T Ana lysis
Strengths
• Being in the outboasted country with multiple
types of people gives our product a fair chance to
grow.
• Bangladesh already has good reputation on
Exporting garments including low cost.
• Ground breaking of the brand preposterous.
• The produced are likely to be unique.
Opportunities
• Current market is a little bit neglected on babies
fashion, which is the top prior opportunity for the
brand.
• No other particular brand/company is working
specially on baby garments.
Weaknesses
• It’s a small Company, so people might not take
the risk to rely on.
• Low budget is also a considering fact, even for
the beneficiary.
• Cost cutting is almost proportional of quality, that
can be a weakness.
Threats
• Global market contains bigger competition which
can be a major threat for the brand.
• Export TNI ,EPP are much more difficult to bear
these days.
• Recent COVID effectiveness is already harmed
the market globally, similar one would hursh for
ours too.
 Customer profile
Name: Helena Ginger

AGE : 38

Date of birth : 13th December 1982

Gender : Female

OCCUPASION : Teacher

Nationality : Canadian

Height : 5 feet 5 inch

Weight : 68 kg

Religion : Crishtian catholic

 Designer profile
Name: Mohammad Saifullah

AGE : 25

Date of birth : 3rd April 1998

Gender : Male

OCCUPASION : Designer

Nationality : Bangladeshi

Height : 5 feet 8 inch

Weight : 80 kg

Religion : ISLAM
 Conclusion
It doesn’t matter even if its Business,
Study or a trail to achieve a definite goal,
We always fail. That's why we get up, We
try, Measure our mistakes, solve the
puzzles, at the end we get what has been
desired. And if not ,then its not the end.
With the moto I have come so far, and yet
to.

Peace