Entrepreneurial

marketing

B Y : R U B A
AW WA D  

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 • Entrepreneurship is defined as the process by
which individuals pursue opportunities
without regard to resources they currently
control for the purpose of exploiting future
definitions goods and services

• Marketing is about identifying and meeting

human and social needs in a way that
harmonizes with the goals of the organization
 What Is Entrepreneurial Marketing?
• Entrepreneurial Marketing is a marketing process that includes business planning,
identifying the needs and wants of consumers, building brand awareness, designing
a compelling message to promote the product, and maintaining customer
relationships. Because many entrepreneurs are starting their businesses,
entrepreneurial marketing is increasingly becoming popular.
• Entrepreneurial marketing : “proactive identification and exploitation of
opportunities for acquiring and retaining profitable customers through innovative
approaches to risk management, resource leveraging and value creation.”
Who is entrepreneurial marketing for?

• Entrepreneurial marketing can be used by any small

business owner looking to market their product or service.

• The ideal entrepreneur for this type of marketing would

have experience and marketing knowledge and would be
knowledgeable about the product or service that they plan
to market.
 • An entrepreneur chooses which type of
marketing they should use based on the
How does an price range of each campaign option,
how much time it would take to set up
entrepreneur the campaign, and whether it would
choose which work well with the company’s goals and
type of customers.

marketing they
• Entrepreneurs need to pick marketing
should use? strategies based on what is convenient
for their business and whether or not
customers would benefit from it
 • Relationship Marketing 
What is an
• Expeditionary Marketing 
entrepreneurial
• One to One Marketing .
marketing
• Real Time Marketing 
strategy?
• Viral Marketing Digital Marketing  
 • It is a good idea to start by creating an
How does advertising campaign before filling in
entrepreneurship all of the free space because it will help
marketing affect to increase interest in the product. The
customers? business owner would then need to
decide which campaign would work
best for them and their business.
 Traditional Marketing Vs
Entrepreneurial Marketing
 Traditional marketing basically means relying on
every strategy and activity to meet the customer’s
needs. The need here is the main objective this
.marketing technique is spinning around
Traditional
Before the product development, It all starts with
Marketing designing the product that meets the customer’s
requirements. This creates no place for any creative or
.a new idea without first studying the market needs

Traditional marketing has four principles working

together; product, price, place, and promotion. On the
other side, entrepreneurial marketing is based more on
.contacting and reaching out personally for feedback
 This way is a bit proactive. It is based more on discovering
ways and ideas to connecting with customers. Instead of
focusing on the selling transaction, It allows you to co-
.work with your customer for the best results

Entrepreneurial It’s not a marketing method! Instead, it’s a lifestyle and

business concept. You’re basically co-produce your product
Marketing .with the customer and co-work for the best outcome

For that, customer service is very very important to

maintain the client’s satisfaction. Entrepreneurial marketing
.is focusing more on innovation and taking risks

4Ps : Personal . Purpose . Process . Practice

Under Armour
• is an American sports equipment company that
manufactures footwear, sports and casual
apparel
 In today’s world, most websites and mobile
applications are based on entrepreneurial
.marketing techniques
First, they find a creative idea and then they work
on defining a market for it
Summary
Entrepreneurial marketing does not have to be paid
for because it can be done through word-of-mouth
.advertising or blogging
It benefits entrepreneurs by choosing which type of
campaign works best for their business and
.customers without having to pay money
The end