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LESSON SCHOOL JOMALIG NATIONAL HIGH SCHOOL GRADE LEVEL GRADE 12

TEACHER LOSILEN D. ORTIZ LEARNING AREA ENTREPRENUERSHIP


EXEMPLAR
TEACHING DATE SEPTEMBER 18-22, 2023 SEM / QUARTER 1ST SEM / FIRST QUARTER

FIRST SESSION SECOND SESSION THIRD SESSION FOURTH SESSION


1 – Describe the unique selling proposition and value proposition that differentiate one’s product/service from existing products/services.
I. OBJECTIVES 2 – Determine who the customers are in terms of:
a. Target market, b. Customer requirement, c. Market size
A. Content Standard The learner demonstrates understanding of key concepts, underlying principles, and core competencies in Entrepreneurship.
B. Performance Standard The learner independently creates/provides a quality and marketable product and/or service in Entrepreneurship as prescribed in the TESDA Training Regulation.
C. Most Essential Learning Recognize a potential market- TLE_ICTAN11/12PC-Ia-1
Competency Select the best product or service that will meet the market need.
II. CONTENT RECOGNIZE AND UNDERSTAND THE MARKET
III.LEARNING RESOURCES ENTREPRENEURSHIP ADM QUARTER 1 MODULE 3
a. Textbook page
IV. PROCEDURE
A. Reviewing previous Begin the lesson by reviewing the
lesson or presenting the concept of a product/service, its Review of the previous lesson Review of the previous lesson
new lesson features, and benefits.
After you understand the value
In opening a new venture or business,
proposition and the unique selling
you need to determine the Unique
B. Establishing a purpose proposition, now it’s time to
Selling Proposition (USP) and Value DRILL 1-5
for the lesson understand the target market,
Proposition (VP) of your product as well

GPTA
customers requirement
as your target market.
and market size.
Show students different advertisements
C. Presenting examples/ from various industries and ask them to
WORD HUNT
instances of the lesson identify what makes each product or

MEETI
service unique.
Define the target market and the

ACTIVI
D. Discussing new concepts Present the definition and examples of commonly used method in
and practicing new Unique Selling Proposition and Value segmenting the target market,
skills #1 Proposition customer requirements and the market

E. Developing mastery
(Leads to Formative
Tell the name of the
product/services/brand of the given USP
size.
Present different scenarios to identify
the target market, customer
NG
Assessment ) or VP? requirements and market size

F. Finding practical
GROUP ACTIVITY: GROUP ACTIVITY:
applications of concepts Advertise Na! Plan Ahead!
and skills in daily living

What is target market?


G. Making generalizations What is USP and VP?
What are the commonly used method
Explain how these factors influence the
and abstractions about in segmenting the target market?

ACTIVI
development of a unique selling
the lesson What are the customer requirements?
proposition and value proposition.
What is market size?
QUIZ/FORMATIVE QUIZ/FORMATIVE
H. Evaluating learning
ASSESSMENT ASSESSMENT
I.
Additional activities for
application or HOMEWORK HOMEWORK
remediation
V. REMARKS
No. of learners who earned 80% on the
formative assessment
No. of learners who require additional
activities for remediation.
Did the remedial lessons work? No. of
learners who have caught up with the
lesson.
No. of learners who continue to require
remediation
Which of my teaching strategies worked
well? Why did these work?
What difficulties did I encounter which my
principal or supervisor can help me solve?
What innovation or localized materials did
I use/discover which I wish to share with
other teachers?

Prepared by: Checked by:

LOSILEN D. ORTIZ RUBEN B. LLADONE JR.


SHS Coordinator TEACHER-IN-CHARGE

DATE:____________________ DATE:____________________

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