School Grade Level 11/12

DAILY LESSON LOG Teacher Learning Area ENTREPRENEURSHIP

Department of Education Teaching Dates and Time WEEK 5 Quarter QUARTER 1

Session 1: Session 2: Session 3: Session 4:

I. OBJECTIVES
A. Content Standards The learner demonstrates understanding of concepts, underlying principles, and processes of developing a business plan.
B. Performance Standards The learner independently or with his/her classmates presents an acceptable detailed business plan.
Select the best product or service that will meet the market need.
C. Learning
a. Evaluate the target market's needs and preferences to identify potential product or service opportunities.
Competencies/Objectives
b. Analyze the feasibility and profitability of potential product or service options to determine the most suitable option for the target market.
II. CONTENT SELECTING THE BEST PRODUCT OR SERVICE
III. LEARNING RESOURCES
A. References
1. TG’s Pages
2. LM’s Pages
3. Textbook’s Pages
B. Other Resources
IV. PROCEDURES
a. Briefly discuss the previous lesson on identifying potential product or service
1. Reviewing previous lesson or opportunities by evaluating the target market's needs and preferences.
Review previous lesson on identifying the best product or service.
presenting the new lesson b. Introduce the new lesson on evaluating the target market's needs and preferences
to identify potential product or service opportunities.
The purpose of this lesson is to enable students to analyze the feasibility and
2. Establishing the purpose of the By the end of the lesson, students will be able to evaluate the target market's needs
profitability of potential product or service options to determine the most suitable
lesson and preferences to identify potential product or service opportunities.
option for the target market.
a. Present case studies of successful businesses that were able to identify potential
product or service opportunities by evaluating the target market's needs and
3. Presenting examples/instances of preferences. Present examples of successful businesses that identified and addressed a need in the
the new lesson b. Discuss the importance of understanding the target market's needs and market through a feasible and profitable product or service option.
preferences in order to create products or services that are relevant and valuable
to them.
a. Define the term "target market" and discuss the factors that influence the needs
and preferences of the target market. a. Introduce the concept of market research and its importance in determining the
4. Discussing new concepts and b. Discuss various methods for evaluating the target market's needs and preferences, feasibility and profitability of a product or service option.
practicing new skills #1 such as market research, customer feedback, and trend analysis. b. Practice conducting market research through surveys, focus group discussions,
c. Assign students to work in small groups to conduct market research on a specific and interviews.
product or service and present their findings to the class.
5. Discussing new concepts and a. Discuss the process of identifying potential product or service opportunities based a. Introduce the concept of financial analysis and its importance in determining the

practicing new skills #2
6. Developing Mastery
7. Finding practical applications of
concepts and skills in daily living
8. Generalizing and abstractions
about the lesson
9. Evaluating Learning
10. Additional Activities for
Application or Remediation
V. REFLECTION
A. No. of learners who earned 80%
in the evaluation.
B. No. of learners who require
additional activities for
remediation who scored below
80%.
C. Did the remedial lessons work?
No. of learners who have caught
up with the lesson.
D. No. of learners who continue to
require remediation.
E. Which of my teaching strategies
worked well? Why did this work?
F. What difficulties did I encounter
which my principal or supervisor
on the evaluation of the target market's needs and preferences.
b. Introduce the concept of product/service differentiation and discuss how
businesses can use it to create products or services that stand out from profitability of a product or service option.
competitors. b. Practice conducting financial analysis through calculating costs, revenues, and
c. Assign students to work in small groups to brainstorm potential product or profits.
service opportunities based on the evaluation of the target market's needs and
preferences.
a. Assign students to work in pairs or small groups to create a product or service
proposal based on the evaluation of the target market's needs and preferences. a. Provide students with a case study of a business and ask them to conduct market
They must include the following in their proposal: research and financial analysis to determine the feasibility and profitability of a
 Description of the product or service potential product or service option.
 Target market analysis b. Allow students to present their findings and recommend the most suitable option
 Product/service differentiation strategy for the target market.
 Marketing plan
Discuss how the concepts and skills learned in the lesson can be applied to everyday Discuss how market research and financial analysis can be applied in everyday life
life, such as in starting a small business or in making informed consumer decisions. such as in making purchasing decisions or starting a small business.
a. Encourage students to reflect on the importance of understanding the target
market's needs and preferences in identifying potential product or service
Discuss the importance of analyzing the feasibility and profitability of potential
opportunities.
product or service options in the success of a business.
b. Discuss the potential benefits and challenges of creating products or services that
meet the needs and preferences of the target market.
Ask students to individually complete a written reflection on the lesson, including
Assess students' learning through a quiz or an oral recitation.
what they learned and how they can apply it in their future endeavors.
a. Students can create a visual presentation of their product or service proposal to be a. Divide students into groups and ask them to conduct market research and
presented to the class. financial analysis for a different business idea.
b. For students who need remediation, assign additional reading materials or videos b. Allow students to present their findings and recommend the most suitable option
on the topic to reinforce their understanding. for the target market. Provide feedback and remediation as necessary.
 can help me solve?
G. What innovation or localized
materials did I use/discover which
I wish to share with other
teachers?