School: Dr.

Felipe De Jesus National High School Grade Level: 11

GRADES 1 to 12 Teacher: Wendell P. Soriano Learning Area: Principles of Marketing
DAILY LESSON LOG Teaching Dates and Time: April 3-7, 2023 Quarter: 2nd Sem

TUESDAY WEDNESDAY THURSDAY FRIDAY

I. OBJECTIVES The course deals with the principles and practices in marketing goods and services. It also focuses on the development of integrated marketing
programs that will help grow businesses.
A. Content Standards: The learners demonstrate an understanding of the importance of information, the market characteristics affecting consumer behavior, and the
bases of market segmentation
B. Performance Standards: The learners shall be able to develop a program for customer service
C. Learning Competencies/Objectives: identify and describe the discuss the structure of HOLY WEEK HOLY WEEK
Write the LC Code for each factors to consider when distribution channels, its
setting prices and new functions, and the
product pricing and its nature of supply chain
general pricing management
approaches ABM_PM11-IIa-e-18
ABM_PM11-IIa-e-17

Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a
II. CONTENT week or two.

Lists the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in learning. Ensure that
III. LEARNING RESOURCES
there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide Pages

2. Learner’s Materials Pages

3. Textbook Pages

4. Additional Materials from Learning

Resource (LR) portal
B. Other Learning Resources DepEd TV , Laptop and Power point presentation

IV. PROCEDURES TUESDAY WEDNESDAY THURSDAY FRIDAY

These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by providing
students with multiple ways to learn new things, practice their learning, question their learning processes, and draw conclusions about what they
1

A. Reviewing Previous Lesson or
Presenting the New Lesson
B. Establishing a Purpose for the
Lesson
C. Presenting Examples/Instances
of the Lesson
D. Discussing New Concepts and
Practicing New Skills #1
IV. PROCEDURES
E. Discussing New Concepts and
Practicing New Skills #2
F. Developing Mastery
(Leads to Formative Assessment
3)
G. Finding Practical Applications of
Concepts and Skills in Daily
Living
learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
Review of the past lesson Definition Review the past lesson factors
of Product, Services and to consider when setting prices
Experiences and new product pricing and
its general pricing approaches
The teacher will be showing a video Pick an Pic – related to the
regarding the new topic different kinds of consumer.
factors to consider when setting
prices and new product pricing and structure of distribution
its general pricing approaches channels, its functions, and
the nature of supply chain
management
PPT Presentation and Video from PPT Presentation and Video
YT from YT
The teacher will discuss the new The teacher will discuss the
lesson. new lesson.
TUESDAY WEDNESDAY THURSDAY FRIDAY
These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by providing
students with multiple ways to learn new things, practice their learning, question their learning processes, and draw conclusions about what they
learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
Discuss (partially), the
introduction to making
marketing plan.
Group activity – Peer to Peer Individual activity
discussion.
How does pricing affect marketing Does distribution channel
of products or services both in affects market positioning?
existing and new in the market.
2
 MONDAY TUESDAY WEDNESDAY THURSDAY
These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
V. PROCEDURES demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by providing
students with multiple ways to learn new things, practice their learning, question their learning processes, and draw conclusions about what they
learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
H. Making Generalizations and The students will generalize the The students will generalize
Abstractions about the Lesson lesson. the lesson.

I. Evaluating Learning A 10-item identification quiz will be A 10-item identification quiz will
given to students. be given to students.
J. Additional Activities for Marketing Research Prepare the market
Application or Remediation segmentation of the Marketing
Research

VI. REMARKS
VII. REFLECTION Reflect on your teaching and assess yourself as a teacher. Think about your student’s progress this week. What works? What else needs to be done
to help the students learn?
Identify what help your instructional supervisors can provide for you so when you meet them, you can ask them relevant questions.
A. No. of learners who earned 80% in the
evaluation
B. No. of learners who require additional activities
for remediation
C. Did the remedial lessons work? No. of learners
who have caught up with the lesson
D. No. of learners who continue to require
remediation
E. Which of my teaching strategies work well?
Why did these work?
F. What difficulties did I encounter which my
principal or supervisor can help me solve?
G. What innovations or localized materials did I
used/discover which I wish to share with other
teachers?
Prepared by: Checked and Noted by:

WENDELL P. SORIANO MA. REGINA M. LOPEZ

Teacher I Principal II