Agusan del Sur National Grade

School 12
Science High School Level

Learning
Teacher Judicar Cafe Abadiez Entrepreneurship
MY DAILY LESSON PLAN Area

APRIL 02-03, 2024

Teaching 10:00am-11:00am (Curie)
Dates and Quarter IV
Time 11:00am-12:00nn (Mendeleev)

3:00pm-4:00pm (Faraday)

DAY: Monday - Thursday

TIME GRADE & SECTION ROOM

Objectives must be met over the week and connected to the curriculum standards. To meet the objectives necessary
I. OBJECTIVES procedures must be followed and if needed additional lessons exercises and remedial activities maybe done for
developing content knowledge and competencies. These are assessed using formative assessment strategies. Valuing
objectives support the learning of content and competencies and enable children to find significance and joy in learning
the lessons. Weekly objectives shall be derived from the curriculum guides.

The learner demonstrates understanding of environment and market in one’s

A. Content Standards
locality/town.

B. Performance Standards The learner independently creates a business vicinity map reflective of potential market
in one’s locality/own.

C. Learning Competencies/Objectives 1. Recognize and understand the market

The learners…

3.1 Describe the Marketing Mix (7ps) in relation to the business opportunity vis-à-vis:

3.1.1 Product;

3.1.2 Place;

3.1.3 Price;

3.1.4 Promotion;

3.1.5 People;

3.1.6 Packaging; and

3.1.7 Positioning

At the end of the lesson, students will be able to:

a. Describe the unique selling proposition and value proposition that differentiate one’s
 product/service from existing products/services.

b. Determine who the customers are in term of

 Target market
 Customer requirement
 Market size

c. validate Customer-related concerns

CS_EP11/12ENTREP-0d-7

Write the LC code for each CS_EP11/12ENTREP-0d-8

CS_EP11/12ENTREP-0d-g-9

Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach in the CG. The
content can be tackled in a week or two.

II. CONTENT
Validate Customer-related concerns through Interview/Focused Group Discussion or
Survey

List the materials to be used in different days. Valid sources of materials sustain children’s interest in the lesson and in
III. LEARNING RESOURCES learning. Ensure that there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on
learning promotes concept development

A. References

1. Teacher’s Guide pages

2. Learner’s Material pages

3. Textbook pages

4. Additional Materials from Learning

Resource (LR) portal

B. Other Learning Resources Entrepreneurship, Alternative Delivery Mode, Quarter 1 - Module 1 Second Edition, 2021

C. Routinary Activities

These steps should be done across the week. Spread out the activities appropriately so that students will learn well.
Always be guided by the demonstration of learning by the students which you can infer from formative assessment
IV. PROCEDURES activities. Sustain learning systematically by providing students by multiple ways to learn new things, practice their
learning, question their learning processes, and draw conclusion about what they learned in relation to their life
experiences and previous knowledge. Indicate time allotment for each step.

A. Reviewing previous lesson or Activity 1: Is it True or False?

presenting the new lesson
The teacher will give a flash cards which composed of different questions and the
students are going to Identify whether it is Unique Selling Proposition or Value
Proposition on one’s product/service.

Example: Langhap Sarap Example: Unique Selling Proposition

 1. Safeguard ___________________________

2. Love ko to ___________________________

3. Supermarket ___________________________

4. Surf ___________________________

5. Bukas kahit anong oras ___________________________

B. Presenting examples/instances Activity 2: Fix me!

of the new lesson
The class will be grouped into 3. The teachers will present scrambled letters and group
must arrange it to form a correct word. The group who can provide first the correct word
will be the winner.

1. STIIOOPROPN

2. UVAEL

3. KERTAM

4. GRTATE

5. OEIHGRCAPG

C. Establishing a purpose for the At the end of the lesson, students will be able to:
lesson
a. Describe the unique selling proposition and value proposition that differentiate one’s
product/service from existing products/services.

b. Determine who the customers are in term of

• Target market

• Customer requirement

• Market size
 c. validate Customer-related concerns

Value Proposition (VP) is a business or marketing statement that summarizes why a

consumer should buy a company's product or use its service.This statement is often
D. Discussing new concepts and used to convince a customer to purchase a particular product or service to add a form
practicing new skills #1 of value to their lives. In creating Value Proposition,entrepreneurs will consider the
basic elements:

• Target Customer

• Needs/opportunity

• Name of the product

• Name of the enterprise/company

There are many competitors in the market to establish superiority to them.

Entrepreneurs should think some alternative and how it works better. An important
aspect in Value Proposition must be truthful that will establish credibility to the
consumers.

Example: Potential value proposition is most common in small businesses of your

locality.

Aling Charing Sari-sari Store open only from 6:00 am to 6:00 pm, but Aling Charing
noticed that there are customers who go nearby town to look for a convenience store at
around 10:00 pm to 6:00 am. She believes that this is a great opportunity for her store
to operate 24/7. In this example, proposed value proposition: “Charing Sari-sari Store,
opens 24/7”.

The business describes sari-sari store – a basic retail store. The assurance from this
value proposition is because of the phrase “opens 24/7”, Aling Charing Sari-sari Store
opens 24/7, which make it different from other competitors.

Unique selling proposition (USP) refers to how you sell your product or services to your
customer. You will address the wants and desires of your customers.

As entrepreneur, you think of marketing concept that persuade your target customers.
The following questions you may ask in doing this, What the customers want? What
brand does well? What your competitor does well?

Tips for the entrepreneur on how to create an effective unique selling

proposition to the target customers:

• Identify and rank the uniqueness of the product or services character

• Very Specific

• Keep it short and simple (KISS)

As entrepreneur, present the best feature of your product or services that are different
from other competitors. Identifying the unique selling proposition requires marketing
research.

In promoting your products or services, make sure that it is very specific and put details
that emphasize the differentiator against the competitors.

Keep it short and simple and think of a tagline that is easy to remember. Right now, the
proposed unique selling proposition:

“Charing Sari-sari Store, opens 24/7”.

Readers get confused between value proposition and unique selling proposition. The
two propositions are used to differentiate the products from competitors.

For example, Jollibee is known to have a Filipino taste burger. This brand has a unique
selling point because of its tagline “Langhap Sarap”

Unique Value Proposition and Value Proposition are two most famous tools used to
explain why prospect customers buy each products and services. Base on each
definition,

A. Target Market

Market Targeting is a sage in market identification process that aims to determine the
buyers with common needs and characteristics. Prospect customers are market
segment that entrepreneurial venture intends to serve.

In targeting a specific market, it will exclude people even if it will not fit your criteria.
Rather, target marketing allows you to focus your marketing money and brand message
on a specific market that is more likely to buy from you than other markets. Product is
more affordable, efficient, and effective way to reach potential clients and generate
business.

Commonly used methods for segmenting the market are follows.

1. Geographic segmentation – the total market is divided according to geographical

location.

• Variable to consider

a. Climate

b. Dominant ethnic group

c. Culture

d. Density (either rural or urban)

2. Demographic Segmentation – divided based consumers.

• Variable to consider

a. Gender

b. Age

c. Income

d. Occupation

e. Education

f. Religion

g. Ethnic group

h. Family size

3. Psychological Segmentation- divided in terms for customers think and believe.

• Variable to consider

a. Needs and wants

b. Attitudes

c. Social class
d. Personality traits

e. Knowledge and awareness

f. Brand concept

g. Lifestyle

4. Behavioral Segmentation- divided according to customers behavior patter as they

interact with a company.

• Variable to consider

a. Perceptions

b. Knowledge

c. Reaction

d. Benefits

e. Loyalty

f. Responses

B. Customer Requirements

Customer requirements are the specific characteristics that the customers need from a
product or a service.

There can be two types of customer requirements:

1. Service Requirement

2. Output Requirement

Service Requirement:

Intangible thing or product that is not able to be touched but customer can feel the
fulfillment. There are elements in service requirement like on-time delivery, service with
a smile, easy-payment etc. It includes all aspects of how a customer expect to be
treated while purchasing a product and how easy the buying process goes.

Output Requirements:

Tangible thing or things that can be seen. Characteristic specifications that a consumer
expects to be fulfilled in the product. Costumer that will avail services as a product, then
various service requirements can take the form of output requirements.

For example, if the consumer hires a multi cab, then on-time arrival becomes an output
requirement. Customer buys gadgets (phone speaker), the specification like the
loudness and clarity are the output requirements.
 C. Market Size

Entrepreneur’s most critical task is to calculate the market size, and the potential value
that market has for their startup business. Market research will determineentrepreneur
possible customers in one locality.

E. Developing mastery Activity 3: COMPLETE ME!

With the same grouping, students will complete the table below by supplying the
missing word in a sentence.

Entrepreneurs will take a look at each customer’s demand in the market. Understanding
your market will help reach your goal to compete with bigger competitors. Building
positive relationships with customers required more understanding in customers
purchasing motivations and habits. ______________________and
____________________ basically joint hand in hand to promote its product and
services. __________________is a sage in market identification process that aims to
determine the buyer common need and behavior. There are four (4) methods for
segmentation,_______________,_______________,_______________and_________
__________. There are two types of customer requirement the __________ and
__________, the tangible and intangible things. Understanding your market will help
reach your goal to compete with bigger competitors.

F. Finding practical applications of Activity 4: Give at least 5 products being advertised or promoted on television.
concepts and skills in daily
living Evaluate each one according to its USP, VP, method of segmentation used,
 Customer requirements, and who are target customers.

G. Making generalizations and

abstractions about the lesson

How would you differentiate Value Proposition and Unique Selling proposition?

H. Evaluating learning Evaluations: ANSWER ME PLEASE!

Multiple Choice: Select the best answer and write the letter only on the space provided.

_____1. What is the relationship between unique selling proposition and value
proposition?

a. a framework of each business industry

b. meets your competitors needs wants

c. persuades another to exchange money for a product or service

d. connected with only one particular thing

_____2. The following variables are to be considered in behavioral segmentation,

except

a. perception

b. brand concept

c. reaction

d. benefits
_____3. What is the function of Value Proposition?

a. used to power up sales

b. used to convince customer to purchase a particular product or services.

c. help customers buying habits

d. provide value to your customers

4. Give an example in promotion using Value Proposition and Unique Selling

proposition.

a. with the slogan “Langhap Sarap”

b. ordinary sari-sari store

c. multinational business

d. fruit shake stand

5. ___________________ will determine possible customers in one locality.

a. Market design c. market research

b. Market strategy d. market size.

_____6. The term behavioral segmentation refers to:

a. divided based on consumers

b. divided in terms of how customers’ think and believe

c. divided according to geographical location

d. divided according to customers behavior pattern as they interact with a company

_____7. What is market size?

a. Tangible things that can be seen

b. Size of arena where the entrepreneur will play their business

c. The most important part to the success of the company

d. Another variation of segmentation marketing.

_____8. These are considered favorable indicators for doing business in that particular
location.

a. structure of the segment

b. capability of the business

c. size and growth of the segment

d. segmentation marketing

_____9. This selects the type of customer requirement

 a. service requirement c. service responsibility

b. service oriented d. service fulfillment

_____10. This refers to how you sell your products or services to your customer.

a. Value proposition c. Selling proposition

b. Unique selling proposition d. Marketing concept

I. Additional activities for Additional Activity: COMPARE ME!

application or remediation

Answer the question below. Your answers should be at least 50 words.

How would you differentiate Value Proposition and Unique Selling proposition?

V. REMARKS

Reflect on your teaching and assess yourself as a teacher. Think about your student's progress this week. What works?
VI. REFLECTION What else needs to be done to help the students learn? Identify what help your instructional supervisors can provide for
you so when you meet them, you can ask them relevant questions.

A. No. of learners who earned 80% on

the formative assessment

B. No of learners who require

additional activities for remediation

Did the remedial lessons work?

C. No. of learners who caught up with

the lesson

D. No. of learners who continue to

require remediation.
 E. Which of my teaching strategies
worked well? Why did these work?

F. What difficulties did I encounter

which my principal or supervisor
can help me solve?

G. What innovation or localized

materials did I use/discover which I
wish to share with other teachers?

Prepared by:

JUDICAR CAFE ABADIES

Substitute Teacher

Checked by:
JINE L. HAVANA
School Principal