Fase: Planeación

ACTIVIDAD DE PROYECTO 4
Establecer la oferta y la demanda a través del
sistema de información de mercados.

FORMATO PARA EL DESAROLLO DE EVIDENCIA

EVIDENCIA
“Taller de comprensión de lectura”.

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Evidencia Taller de comprensión de lectura.

Tipo de
Descripción de la Evidencia Producto Entregable:
Evidencia

Taller de comprensión de
Desarrollo de un taller de comprensión lectora
lectura sobre términos
De producto sobre los términos técnicos referentes a oferta y
técnicos sobre oferta y
demanda.
demanda

Evidencia
“Taller de comprensión de lectura”.

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma

inglés, referente a oferta y demanda.

ORIENTACIÓN

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

C
a. Supply Expensive
b. Demand B Desire to buy any product
c. High price D All people
d. Mass market E The lifetime of goods and services.
e. Life cycle A Disposition to offer products

2. According to the text, mention the things people take into account to determine
the demand.

Benchmarking is a management technique or tool that involves taking as a reference

the best aspects or practices of other companies, whether competitive or not, and
adapting them to the company itself by adding improvements

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3. Write F for false or T for true

a. Production cost depends on Technology

F() V ( X)

b. As greater the expectations are, the lower will be the offer from the companies.

F ( X) V ( )

c. One of the four Ps of marketing mix is Package

F (X ) V ( )

d. Price is the amount a customer pays for the product

F ( ) V ( X)

e. Planning is to transform and develop marketing objectives to marketing

strategies

F ( ) V (X )

4. Answer the following questions

a. What is Benchmarking?

Benchmarking is a management technique or tool that consists of taking as a

reference the best aspects or practices of other companies, whether competitive or
not, and adapting them to the company itself by adding improvements.

b. What is the process of Benchmarking?

1. Determine what benchmarking will be done: identify clients, needs and identify and secure the necessary
resources.
2. Form a benchmarking team: most of them are team activities and the roles and responsibilities are assigned
to the members.
3. Identify benchmarking partners: use information sources and identify the best industrial and organizational
practices.
4. Collect and analyze the benchmarking information: the specific collection methods are selected, the
information
c. is made
Number according
the aspects to to
bethe needs
taken intoofaccount
the original client.
in Benchmarking:
5. act: this stage of the process is influenced by the needs of the original client and by
the uses of the information.
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1. Understanding current laggards in performance 7. Interpret and evaluate
2. Understanding the laggards Aligning your team information
3. Document the objectives and scope 8. Applying the tutorials
4. Document the current process
5. Set metrics
6. Collect data

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

1. Business: It consists of a method of forming or obtaining money in exchange for products,

services, or any activity that you want to develop.
2. Competition: is a patrimonial situation in which economic agents have the freedom to offer goods
and services suitable in the market, and to choose who they buy or acquire these goods and services.
3. Customers: that natural or legal person who makes the commercial transaction called purchase.
4. Demand: total amount of goods and services that can be acquired at different market prices by a
consumer or more.
5. Distribution: is that set of activities, which are carried out since the product was
made by the manufacturer until it has been purchased.
6. Life Cycle: it is a concept that refers to the appearance, development and finalization of the
functionality of a certain element.
7. Location: is the place where something is located or the action and effect of locating (locating,
locating or installing in a certain place or space).
8. Marketing Strategy: it is the creation of actions or tactics that lead to the
fundamental objective of increasing sales and achieving a sustainable competitive advantage.
9. Mass Market: it is the strategy in which the company does not consider the segmentation of the
market, so it directs its strategy to all people, which are likely to be future clients.
10. Offer: quantity of goods, products or services offered in a market under certain conditions.
11. Organization: Action to organize or organize. "the company demands
changes in the management, administration and organization systems"
12. Packaging: is a container or wrap that contains products temporarily mainly to group units of
a product thinking about handling, transport and storage.
13. Partner: is the person who receives each of the parties in a partnership contract. Through this
contract, each of the partners commits to contribute capital to a company, normally with a
business purpose with the capacity to have more capital.
14.Planning: it implies having one or several objectives in common, together with actions required
to be successfully concluded
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15. Price: payment or reward assigned to obtain goods or services or, more generally, any merchandise
16 Product: it is an eligible, viable and repeatable option that the offer makes
available to the demand, to satisfy a need or meet a desire through its use or consumption.
17 Promotion: It is a term that is used frequently in marketing is one of the elements of the market mix.
18 Quality: it is that quality of the things that are of excellent creation,
manufacture or origin, Quality describes what is good, by definition, everything that is of quality supposes
a good performance.
19 Sale: it is an action that is generated from selling a good or service in exchange for money. Sales can
be by personal way, by mail, by telephone, among other means.
20 Store: it is a place or physical space for the storage of goods within the supply
chain.

6. Write a ten lines text that summarizes the topic of the activity.

Within what was read in the material, supply and demand were discussed, which are
probably the most fundamental concepts of the economy. The concept of the market is
generally defined as a number of buyers and sellers (or plaintiffs and bidders) of a
particular good or service, who are willing to negotiate for the purpose of exchanging
goods. The demand is the global value of the market that expresses the acquisitive
intentions of the consumers. On the other hand, the offer is the set of offers made in
the market for the goods and services for sale. From what we can say, that buyers
'preferences comprise the market demand side, and sellers' preferences are on the
market supply side.

SUSTENTACIÓN Y SEGUIMIENTO

El instructor citará a videoconferencia mediante sesión Blackboard Collaborate con

el fin de evaluar las evidencias enviadas, cada aprendiz realizará la sustentación
de la evidencia en los términos que solicite el instructor. El encuentro sincrónico en
que debe participar el aprendiz y sobre los cuales el instructor convocará deben
estar organizados de la siguiente forma:

1. Encuentro sincrónico – para dar a conocer cómo se abordará la elaboración

de la evidencia en general.

2. Encuentro sincrónico- para realizar seguimiento a la elaboración de evidencias

y posterior evaluación.

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FORMA DE ENTREGA

Debe enviar el archivo a través de la plataforma virtual de aprendizaje en el área

correspondiente indicada por el instructor que orientará encargado, al momento de
realizar la entrega tenga en cuenta los siguientes pasos:

Pasos para enviar evidencia:

• Clic en el título de la evidencia.

• Clic en Examinar mi equipo y buscar el archivo previamente guardado.

• Dejar un comentario al instructor (opcional).

• Clic en Enviar.

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