SERVICIO NACIONAL DE APRENDIZAJE SENA

SISTEMA INTEGRADO DE GESTIÓN

GUIA DE APRENDIZAJE N° 4

Evidencia 4 (De Producto)

AP04-EV04- INGLES: "Taller de comprensión de lectura".

Derly Garzón
Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma
Inglés, referente a oferta y demanda.

ORIENTACIÓN

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
Aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply c. Expensive
b. Demand b. Desire to buy any product
c. High price d. All people
d. Mass market e. The lifetime of goods and services.
e. Life cycle a. Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.

First of all, the specific needs of the client must be identified and with it the
characteristics, appearance, price and distribution method can be adjusted for a
target market segment.

So if we have a product that people constantly need; at a very good price, the
quantity demanded will be greater.
 3. Write F for false or T for true

a. Production cost depends on Technology

F()V(X)

b. As greater the expectations are, the lower will be the offer from the
companies.

F(X)V()

c. One of the four Ps of marketing mix is Package

F(X)V()

d. Price is the amount a customer pays for the product

F()V(X)

e. Planning is to transform and develop marketing objectives to marketing

strategies

F()V(X)

4. Answer the following questions

a. What is Benchmarking?

It is a continuous process by which the products, services or work processes

of the leading companies are taken as a reference, to compare them with
 those of your own company and subsequently make improvements and
implement them.

b. What is the process of Benchmarking?

The process is made up of phases:

1. Establish the initial points: Identify what I am going to evaluate and analyze,
what aspects I will take into account and the necessary resources.

2. Establish the team: Select the people, define their functions and provide
them with the conditions and resources for said study.

3. Establish the sources of information: Define where I am going to get the

competition information that is appropriate.

4. Analysis of the information obtained: Work on the data obtained and

develop strategies.

5. Conclusion: Propose a line, some objectives to take and thus improve the
company.

c. Number the aspects to be taken into account in Benchmarking:

1. The price
2. Financial statements
3. Marketing
4. Human resources
 5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

Benchmarking: It is the analysis and systematic study that a company does of the
competitors and leaders of its market.

Client: A client is a person or entity that purchases the goods and services that a
company offers.

Credibility: It is a concept that people use to decide if they believe or not, since it is
one of the information that they are not direct witnesses.

Demand: Amount of a good or service that people want to obtain; it can be said that
the demand reflects an intention, while the purchase constitutes an action in relation
to the acquisition of a product.

Distributor: That distributes a product for its commercialization, acting as an

intermediary between the producer and the retailer.

Economy: Science that studies resources, wealth creation, and the production,
distribution, and consumption of goods and services, to satisfy human needs.

Fair competition: It is a central axis in market operations that fosters innovation,

productivity and diversity. In this area, there are more opportunities to enter and
participate in the market, enabling a greater flow of quality goods and services at
balanced prices.

Financial statements: These are reports used by the institutions to publicize the
economic and financial situation and the changes it experiences on a given date or
period.
Human resources: Employees, workers and collaborators are those who make up
what is known as the human resources of an entity.

Information sources: They are different types of documents that contain useful
data to satisfy a demand for information or knowledge. Knowing, distinguishing and
selecting the appropriate information sources for the work being carried out is part
of the research process.

Market: In economic terms, a market is called a scenario (physical or virtual) where

a regulated set of transactions and exchanges of goods and services takes place
between buying and selling parties.

Marketing: Set of techniques and studies that aim to improve the marketing of a
product.

Need: It is a lack or scarcity of something that is considered essential.

Offer: The offer has to do with the terms in which companies want to produce and
sell their products; being necessary, define the quantity offered, as a guiding
parameter between what the seller wants and can sell.

Price: Amount of money that allows the acquisition or use of a good or service.

Price promotion: This is when a special price is announced for the launch of a
product. This does not mean that the price is lower than it normally will be, it simply
announces that it will be a special Price.

Product life cycle: It is the progression of a product through the four stages of its
time in the market. The four stages of the life cycle are: Introduction, Growth, Maturity
and Decline. All products have a life cycle and the time at each stage varies from
product to product.

Supplier: Who is dedicated to providing or supplying necessary products to a person

or company.

Target market: It is the group of consumers or organizations that most likely buy a
company's products or services. Because those buyers are the ones who probably
want or need what your company offers.

Utility: It is the interest, benefit or fruit that is obtained from something.

6. . Write a ten lines text that summarizes the topic of the activity.
Product life cycle: It is the progression of a product through the four stages of its time
in the market. The four stages of the life cycle are: Introduction, Growth, Maturity
and Decline. All products have a life cycle and the time at each stage varies from
product to product.

Here we realize that the demand constitutes an intention with respect to the
purchase or purchase of a product and this depends on the price; if the price is less,
the quantity demanded will be greater.

On the other hand; the offer is the terms on which you want to sell the products
(price, time, profit); then it is said that the higher the price of the product, the greater
the profit from production and the greater the quantity offered to customers.

Then it is concluded that the equilibrium point is where all costs are covered (no
money is earned or lost).
We also inform ourselves of the Benchmarking of its factors and processes.

In conclusion, it is very important to know and review all these topics very well; in
order to make the best decisions for our project, company or product
 FUENTES

Internet

Material de apoyo

https://www.nueva-iso-9001-2015.com/2019/07/benchmarking-la-evaluacion-
comparativa-para-mejorar-la-calidad-en-una-organizacion/

https://www.icemd.com/digital-knowledge/articulos/benchmarking-factores-cuenta/