“Taller de comprensión de lectura”

APRENDIZ
DIEGO ARMANDO MEZA LOZANO

GILBERTO JOSE GONZALEZ FABRA

Tutor

SENA

2019
 1. Match the Word with the corresponding meaning:

a. Supply (c) Expensive

b. Demand (b) Desire to buy any product
c. High price (d) all people
d. Mass market (e) the lifetime of goods and services.
e. Life cycle (a) Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.

To determine the demand of a product according to history, it has to do with the price
and the quality of the product, because if it is of very high quality and expensive it
would be an exclusive product, which the stores should promote very well to
generate a high demand as I said in the story, now if it is a product that is sold in the
very economical place, therefore, it is not necessary to invest a great deal of money
to generate its sale....

3. Write F for false or T for true

a. Production cost depends on Technology

F (x) V ( )

b. As greater the expectations are, the lower will be the offer from the
companies.

F(x)V()

c. One of the four Ps of marketing mix is Package

F(x)V()

d. Price is the amount a customer pays for the product

F()V(x)

e. Planning is to transform and develop marketing objectives to marketing

strategies
 F ( ) V (x)

4. Answer the following questions

a. What is Benchmarking?

Benchmarking is a continuous process by which the products, services or work

processes of the leading companies are taken as a reference, to compare them with
those of your own company, and then make improvements, and implement them.

Benchmarking is the procedure of determining who the best one is.

It is an amount of the quality of company’s products, policies programs, tactics, etc.,
and their contrast with standard measurements, or similar amounts of others. It is,
also, the continuous systematic process for evaluating the companies that are
recognized as best in class, for the following purposes:

• Establishing priorities, target, goals

• Developing product and process objectives
• Meeting or surprising industry best practices

b. What is the process of Benchmarking?

Objectives of benchmarking

• To define where and what improvements are requested

• To investigate how other organizations reach their high performance level

• To use this information to improve the measurement of the result

It's about learning what the leaders of the product market that your company
develops to implement in your company by adding improvements are doing. If we
take as reference those that stand out in the area we want to improve and study their
strategies, methods and techniques to subsequently improve and adapt them to our
company, we will achieve a high level of competitiveness.

c. Number the aspects to be taken into account in Benchmarking:

Competition and its main aspects in benchmarking, it is necessary to take into
account the next aspects:

1. Planning it is the plan for running the benchmarking investigation.

2. Analysis After analyzing the information, it obtains a basis for comparison.

3. Integration Develop aims and incorporate them into the benchmarked process.

4. Action it refers to the action plans necessary to achieve the objectives decided in
step 3.Product it is the thing produced by labor or effort. Price It refers to the quantity
of payment or compensation given by one party to another in return for goods or
services. Sales systems it is a set of principles, processes, strategies and tools that
are put into place to bring the company results day-in and day-out. Payment systems
it is used for transferring money include debit cards, credit cards, and e-commerce
payment systems. Advertising it is a form of communication used to encourage or
persuade an audience to continue or take some new action. Promotion it refers to
the communications with the public in an attempt to influence them toward buying
your products and/ or services. Location it is a place where something is or could be
located. Organization it is a social unit of people systematically structured and
managed to meet a need or to pursue collective goals on a continuing basis.
Planimetry it is the measurement of plane surfaces; for example, the determination
of, angles, horizontal distances and areas on a map

There are different types of benchmarking: competitive, internal and functional. The
common goal of the three types is to help managers to look outside their
departments, their organizations, their competition or other sectors where there are
companies that are best in their class

Escribe el vocabulario (20 palabras) de la lectura y haz un Glosario: Organice las

palabras en orden alfabético y escriba el significado de cada palabra.

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

ALLIANCES: it is generally an agreement, agreement or agreement between two

or more people or groups of people, made in order to achieve beneficial objectives
and interests for both
ASSORTMENTS: It is called assortment to the set of items that a commercial
establishment offers for sale

CONTRACT: Agreement, generally written, by which two or more parties agree

reciprocally to respect and comply with a series of conditions.

COVERAGE: Action to cover or protect something

CHANNELS: A channel is the transmission medium through which the information

carrier signals travel between sender and receiver, which transmits to a reference

DESIGN: Creative activity that aims to project objects that are useful and aesthetic.

FEATURES: Quality or circumstance that is proper or peculiar to a person or a

thing and for which it is defined or distinguished from others of the same species

FEELING: Impression that the external stimuli produce in the conscience and that
is collected by means of one of the senses

INVENTORY: Ordered list of assets and other valuables that belong to a person,
company or institution.

LOCATIONS: Locating or locating action

NEGOTIATIONS: Negotiation is an interaction effort aimed at generating profits

PACKAGING: Box or any wrapping with which an object that is going to be

transported is protected

PRODUCT: Thing produced naturally or artificially, or the result of a job or

operation

QUALITY: Set of properties inherent to a thing that allows characterizing and

valuing it with respect to the rest of its kind

RETURNS: Object or merchandise to return.

SERVICIES: is a set of activities that seek to satisfy the needs of a client

SIZES: It is used to add a weighting or intensifying meaning to the name it

determines.

SUPPLIERS: That provides or supplies another person with what is necessary or

convenient for a particular purpose.
TRANSPORT: is a set of processes that have the purpose of transferring people or
goods from one place to another

WARRANTIES: The guarantee protects for a certain time against the lack of
conformity or defects existing at the time of purchase.

6. Write ten lines text that summarizes the topic of the activity.

During the development of this activity, different topics were touched, such as the
demand for the products, which affects this demand, the quality of the products, the
price and the marketing.

the subject of the benchmarking process is discussed, which is a tool that allows the
organizations in the market to observe the leading companies, and study their
processes to later implement them and become more competitive, we also talked
about the importance of the supply, which is related with the ability and willingness
of producers to offer products for sale and put them in the right place in the right
amount and at the right time to captivate the customer or end consumer.

On the other hand, the issue of the laws of supply and demand that are related to
the prices of products was discussed, for example when a product is economically
the demand for that good tends to increase on the part of consumers, whereas when
a Although this costly offer can be increased by the companies that produce it, since
it will leave them more profit margin.