“Taller de comprensión de lectura”

Dina Luz Montes Contreras

file: 2282157

INSTRUCTOR: Laura Sofia Cuervo

Sena
2021

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 contents
1. Cover page

2. Contents

3. Match the Word with the corresponding

meaning:

4. According to the text, mention the things people

take into account to determine
the demand.

5. Write F for false or T for true

6. Answer the following questions

7. Write the vocabulary (20 words) from the

reading, and make a Glossary:
Organize the words in alphabetic order and write
the meaning of each word.

8. Write a ten lines text that summarizes the topic

of the activity.

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 1.Match the Word with the corresponding
meaning:

Supply Expensive

Demand Desire to buy any producto

High price All people

Mass market The lifetime of goods and services.

Life cycle Disposition to offer products

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 2.According to the text, mention the things
people take into account to determine the
demand
The price of the good in question
The price of other related goods
Income
Consumer preferences
Price and rent expectations
Changes in the number of consumers
3. Write F for false or T for true
a. Production cost depends on Technology
F()V(x)
b. As greater the expectations are, the lower will be the
offer from the companies.
F()V(x)
c. One of the four Ps of marketing mix is Package
F()V(x)
d. Price is the amount a customer pays for the product
F()V(x)
e. Planning is to transform and develop marketing
objectives to marketing
strategies
F()V(x)

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4. Answer the following questions
a. What is Benchmarking?
Benchmarking is a tool that consists of taking as a
reference the best practices of other companies,
direct competitors of my company or other sectors,
and adapt them to my own company always trying
to add improvements
b. What is the process of Benchmarking?
is a management technique or tool that consists of
taking as a reference the best aspects or practices of
other companies, whether they are direct competitors
or belonging to another sector and, in some cases, of
other areas of the company itself, and adapt them to
the company itself by adding improvements
c. Number the aspects to be taken into account in
Benchmarking:
ProductIt: is the thing produced by labor or effort
Price: It refers to the quantity of payment or
compensation given by one party to another in
return for goods or services
Sales systems: It is a set of principles, processes,
strategies and tools that are put into place to bring
the company results day in and day out.
Payment systems:It is used for transferring money
include debit cards, credit cards, and e-commerce
payment systems

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 Advertising: is a form of communication used to
encourage or persuade an audience to continue or
take some new action.
Promotion: refers to the communications with the
public in an attempt to influence them toward
buying your products and/ or services.
Location: It is a place where something is or could
be located.
Organization: It is a social unit of people
systematically structured and managed to meet a
need or to pursue collective goals on a continuing
basis.
5. Write the vocabulary (20 words) from the
reading, and make a Glossary: Organize the
words in alphabetic order and write the
meaning of each word
1. Advertising: activity or profession of producing
advertisements for commercial purposes products or
services
2. Benchmarking: is the process of comparing your
performance to that of the competition by adding a
layer of context to what success and failure mean in
your circumstances and in your environment
3. Demand: the quantity of goods or services that are
requested or desired in a given market in an economy
at a specific price

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4. feature: a distinctive quality or feature that describes
a person or something, be it an object, a set of objects,
a place or a situation, and highlights it over a set of
such
5. high priced: a price that is above its breakeven point
6. Life cycle: the process through which a commercial
item passes from conception to market exit
7. Location: is the act and result of locating: indicating
or establishing the geographic location of something or
someone
8. marketing strategies: aim to position the company or
brand advantageously in the market and against the
competition, to achieve the highest profitability to the
resources allocated by the company
9. mass market: business models that target a mass
market do so to a general public, without distinction
10. packing: Practice of combining multiple related
goods or services into a single offer. See also
11. passion: it is usually associated with a feeling so
deep that it goes beyond the border of physical or
psychological pain
12.Planimetry: is the graphic design that determines
the position of a product in the góndola
13.planning: strategic and tactical work that
presupposes the elaboration of the commercial

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14.program: Prior to the preparation of the marketing
plan, the company must define a series of principles
that constitute the general body of the plan and
express the overall policy of the company
15. presentation: Refers to the actions of presenting
any of the 9Ps to your suppliers, customers, or
partners
16, Price: This is the amount a customer pays for the
product
17. Product: It is the tangible object or service that can
be offered to a market for acquisition, use or
consumption that can satisfy a desire or need
18. Sales systems: It is a set of principles, processes,
strategies and tools that are put in place to take the
day of results of the company-in a day-afu
19.Supply: The total quantity of a product (good or
service) available for purchase. at any price thickened
20. Technology: a way to perform a task especially
using processes, methods or knowledge

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6. Write a ten lines text that summarizes the
topic of the activity
The quantity demanded is the quantity of a product that
people are willing to purchase at a certain price; the
relationship between price and quantity demanded is
known as demand ratio. The offer represents how
much the market can offer. The quantity offered refers
to how much certain good producers are willing to
receive a certain price. The correlation between the
price and quantity of a good or service supplied to the
market is known. as the supply relationship. The price,
therefore, is a reflection of the offer
De cuantiti dimanded is de cuantiti of a produkt dat
pipol ar wiling tu purches ad a certein praic de
releitionchip betuin praic an cuantiti dimended is cnou
as dimand reitio de ofer represen hau mach de
Marquet quen ofer de cuantiti ofered riferds to hau
mach cirtain guud producers are wiling to risaive a
cirtain praic de coreleishon betuin de praic an cuantiti
of a guud or servis suplied to de Marquet i cnou as de
supli releisionship de praic tirifor is a refleccion of de
offer