AP04-EV04- “ESTABLECER LA OFERTA Y LA DEMANDA A TRAVÉS DEL

SISTEMA DE INFORMACIÓN DE MERCADOS.”

MAIRA ALEJANDRA VASQUEZ ATENCIO

SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGÍA EN GESTION DE MERCADOS
2020
 EVIDENCIA
“TALLER DE COMPRENSIÓN DE LECTURA”.
Descripción de la evidencia solicitada
Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma inglés,
referente a oferta y demanda.
Orientación
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:
1. Match the Word with the corresponding meaning:
a. Supply (c) Expensive
b. Demand (b) Desire to buy any product
c. High price (d) All people.
d. Mass market (e) The lifetime of goods and services.
e. Life cycle (a) Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.
Market research findings are important in developing the overall marketing mix for a
given product. By identifying specific customer needs a business can adjust the
features, appearance, price and distribution method for a target market segment.
3. WriteF for false or T for true
a. Production cost depends on Technology
F ( ) V (X)
b. Asgreatertheexpectations are,the lower willbethe offerfromthecompanies.
F (X) V ( )
c. Oneof the four Ps of marketing mix is Package
F (x) V ( )
d. Price is the amount a customer pays for the product.
F ( ) V (x)
e. Planning is to transform and develop marketing objectives to marketing
strategies
F (X) V ( )
 4. ANSWERTHE FOLLOWING QUESTIONS
a. What Is Benchmarking?
Benchmarking is comparing one's business processes and performance metrics to
industry bests and best practices from other companies. In project management
benchmarking can also support the selection, planning and delivery of projects. Also
dimensions typically measured are quality, time and cost. In the process of best
practice benchmarking, management identifies the best firms in their industry, or in
another industry where similar processes exist, and compares the results and
processes of those studied (the "targets") to one's own results and processes. In this
way, they learn how well the targets perform and, more importantly, the business
processes that explain why these firms are successful. According to National Council
on Measurement in Education, benchmark assessments
b. What is the process of Benchmarking?
There is no single benchmarking process that has been universally adopted. The wide
appeal and acceptance of benchmarking has led to the emergence of benchmarking
methodologies. One seminal book is Boxwell's Benchmarking for Competitive
Advantage
The first book on benchmarking, written and published by Kaiser Associates, is a
practical guide and offers
a seven-step approach. Robert Camp developed a 12-stage approach to
benchmarking. The 12 stage methodology consists of: Select subject Define the
process Identify potential partners Identify data sources Collect data and select
partners Determine the gap Establish process differences Target future performance
Communicate Adjust goal Implement Review and recalibrate
c. Number the aspects to be taken into account in Benchmarking:
Quality:It refers to the level of value created for the products for the client over the
cost of producing quality systems design that ensure that the quality can be added or
meet the predetermined standards. In addition, it refers to organizational development
on the basis that we focus so much on what we do, on the development of human
resources, on commitment and involvement, as well as on training.
Productivity: It is the search for excellence in the areas that control input resources,
and productivity can be expressed by the volume of production and the consumption
of resources that can be costs or capital.
Time: Faster flows in administration, sales, production and distribution have received
greater attention as a potential factor for improving productivity and competition.
 5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
Advertising: Dissemination or dissemination of information, ideas or opinions of a
political, religious, commercial, etc., with the intention that someone acts in a certain
way, think according to ideas or not be a specific product.
Application: In computer science, an application in computer program designed as
a tool to allow a user to perform one or several types of tasks.
Brand: is a primary trademark and the set of identifiers with which it relates and offers
a product or service in the market.
Business: Occupation, activity or work that is done to obtain a profit, especially the
one that consists in carrying out commercial operations, buying and selling products
or services.
Client: is the person or company receiving a good, service, product or idea, a change
of money or other item of value.
Company: Entity in which capital and labor are involved as factors of production of
industrial or commercial activities or for the provision of services.
Demand: total amount of goods and services that can be acquired at different market
prices per consumer or more.
Goods: material or immaterial things that, from a legal point of view, are objects of
law, in the same way that, from an economic perspective, they are limited and,
consequently, have a value that can be defined in the monetary terms.
Market: Theoretical place where the supply and demand of products and services are
located and the prices are determined.
Marketing: is the social and administrative process for which groups and individuals
meet their needs when creating and exchanging goods and services
Packaging: material that encloses an article with or without packaging, in order to
preserve it and facilitate its delivery to the consumer.
Price: Amount of money that allows the acquisition or use of a good or service.
Product: eligible, viable and repeatable option that the offer makes available to the
demand, to satisfy a need or meet a desire through its use or consumption
Promotion: Advertising campaign that is made of a specific product or service for a
limited time through an attractive offer.
Research: Research is an activity aimed at obtaining new knowledge and its
application for solving problems or questions
Rivalry: market structure in which there are enough bidders and claimants not to
influence the price.
Sales: it is a consensual, bilateral, onerous and typical contract in which anything of
the parties (seller) is obliged to give something in favor of the other (buyer) a change
of a price in money.
Service: A service in a set of activities that seek to satisfy the needs of a client.
Supply: quantity of goods or services that producers are willing to sell to consumers
under market conditions.
Technology: A set of instruments, technical resources or procedures used in a
specific field or sector.
6. Write a ten lines text that summarizes the topic of the activity.
The supply and demand model is used to analyze markets competitive where there
are many buyers and many sellers in where none of them has influence on the price.
The law of supply and demand reflects the relationship between the demand that
exists for a good in the market and the quantity thereof that is offered based on the
price that is established.
It must be considered that the market is of free competition, there are negotiations
between the bidders and the plaintiffs and free merchandise traffic is allowed. The
theory says that speaking within a market of perfect competition, the price of a good
will be placed at a "point of equilibrium" where demand equals supply. That point of
equilibrium is the price at which consumers are willing to buy the good.