COMPRENCIÓN DE LECTURA

Yuli Shirley Ovalle Ballen

Alumno

Sena
Regional la granja Tolima Gestión de mercado
2019
 Match the Word with the corresponding meaning:

a. Supply c Expensive
b. Demand b Desire to buy any product
c. High Price d All people
d. Mass market e the lifetime of goods and services.
e. Life cycle a Disposition to offer products

 According to the text, mention the things people take into account to
determine the demand.
The potential demand is generally defined as the maximum point of
sales level that a product or service can have in a given market and in a
set period of time. Determining the potential demand of a product or
service allows us to know, among other things:
1) if there is demand for a product or service in the market;
2) What is the level of investment that must be made in machinery,
working capital, human resources, facilities, etc., in order to comply
with the estimate;
3) and the level of total investment that must be made in the project.

 Write F for false or T for true

A. Production cost depends on Technology

F (x ) V ( )

B. As greater the expectations are, the lower will be the offer from the
companies.
F ( x) V ( )

C. One of the four Ps of marketing mix is Package

F ( x) V ( )
 D. Price is the amount a customer pays for the product
F ( ) V (x )

E. Planning is to transform and develop marketing objectives to

marketing strategies
F ( ) V (x )

 Answer the following questions

A. What is Benchmarking?

 A research process, which provides valuable information.

 A process to learn from others, a pragmatic search for ideas.
 A work that consumes time, a process of intense work with discipline.
 A viable tool that provides useful information to improve virtually any
business activity.

B. is the process of Benchmarking?

It is not about copying what your competition is doing, but about
learning what leaders are doing to implement it in your company adding
improvements. If we take as reference those that stand out in the area
we want to improve and study their strategies, methods and techniques
to subsequently improve and adapt them to our company, we will
achieve a high level of competitiveness.
C. Number the aspects to be taken into account in Benchmarking
Quality
Productivity
Time

 Number the aspects to be taken into account in Benchmarking:

Quality: Refers to the level of value created by the products for the
client over the cost of producing them, to the design of quality systems
that ensure that the resulting quality will adhere to or comply with
 predetermined specifications and standards. It also refers to
organizational development on the basis that we focus so much on
what we do, on the development of human resources, on commitment
and involvement, as well as on training.
Productivity: It is the search for excellence in the areas that control
input resources, and productivity can be expressed by the volume of
production and the consumption of resources, which can be costs or
capital.
Time: Faster flows in administration, sales, production and distribution
lines have received greater attention as a potential factor for improving
productivity and competition.
Quality: Refers to the level of value created by the products for the
client over the cost of producing them, to the design of quality systems
that ensure that the resulting quality will adhere to or comply with
predetermined specifications and standards. It also refers to
organizational development on the basis that we focus so much on
what we do, on the development of human resources, on commitment
and involvement, as well as on training.
Productivity: It is the search for excellence in the areas that control
input resources, and productivity can be expressed by the volume of
production and the consumption of resources, which can be costs or
capital.

 Write a ten lines text that summarizes the topic of the activity.
The matter of supply and demand seems very interesting, also helps us
to understand why the setting of the prices and how these two are
related or go hand in hand, many people may not understand this
relationship if people are not interested in marketing regarding the
offer and the demand. It is interesting to realize how important is this
because many times we find expensive things in the market and the
reason behind is that it is so desired by the people that the companies
take advantage of those moments to raise the price the products. In
addition to learning that, we can learn a lot from large companies
without having to be equal to them.