Taller de comprensión de lectura

Leidy Jhoanna Pulido Osorio

Instructor

Martha Isabel Osorio Velez

SENA - REGIONAL CALDAS

MARKET MANAGEMENT
2018
Taller de comprensión de lectura

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma
inglés, referente a oferta y demanda.

ORIENTACIÓN
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a) Supply c) Expensive
b) Demand a) Desire to buy any product
c) High Price d) All people
d) Mass market e) The lifetime of goods and services.
e) Life cycle b) Disposition to offer products

2. According to the text, mention the things people take into account to
determine
the demand.

People determine the demand in it, The price, promotions, product fashion and
brand

3. Write F for false or T for true

a. Production cost depends on Technology

F ( ) V (x )
b. As greater the expectations are, the lower will be the offer from the
companies.
F ( ) V ( x)

c. One of the four Ps of marketing mix is Package

F ( x) V ( )
d. Price is the amount a customer pays for the product
F ( ) V ( x)

e. Planning is to transform and develop marketing objectives to marketing

strategies
F ( ) V ( x)

4. Answer the following questions

a. What is Benchmarking?
Benchmarking is a technique or management tool that consists of taking as
reference the best aspects or practices of other companies, whether they
are direct competitors or belonging to another sector.

b. What is the process of Benchmarking?

take as a reference the products, services or work processes of leading
companies, to compare them with those of your own company and then
make improvements and implement them

c. Number the aspects to be taken into account in Benchmarking?

Quality: Refers to the level of value created of the products for the client on
the cost.
Productivity: areas that control resources.
Time: Faster flows in administration, sales, production and distribution

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

Glossary
A
Advertising: Disclosure of commercial advertisements.
Application: Program designed for a specific use.
Automatically: Own movement "or" spontaneous ".

B
Business: Profit or profit obtained in a commercial or other activity.

C
Calendar: It is a systematized account of the passage of time.
Car: Vehicle formed by a platform with handrails mounted on wheels, which moves
Company: Companies and organizations.

C
Facebook: It is a partner network.

H
Hollywoo: It is a district of Los Angeles, associated with the American film
industry.

I
Information: News of something.

M
Mobile devices: Computer of small size, with processing capacities, with
connection to Internet, with memory, designed specifically for a function, but that
can carry out other more general functions.
Movies: Cinematographic work.

O
Office: Place where a professional work of management, administration.

P
Person: Individual whose identity is unknown or not expressed.
Phone: High-end digital device.
Producer: Person who finances and organizes the realization of an artistic work.

S
Software: It is a set of programs, instructions and computer rules.
Successful: That is successful.

T
Technology: Instruments and technical methods used in a professional sector.
Twitter: is the name of a microblogging platform that allows you to communicate
and share content in real time.

6. Write a ten lines text that summarizes the topic of the activity.

The study material is designed to identify the supply and demand in marketing, we
live in a market that is changing every day, we find new technologies that force
legally constituted and new companies to look for other market alternatives to be
able to compete. The reading shows us how technology came to change our way
of thinking and acting, we must be open to changes to obtain successful results, in
the market we will find high quality products, high cost and products not very
recommended, at a very low cost, currently buyers prefer to buy products at a very
low price without taking into account their quality, we must educate buyers that
quality products require a high investment of raw materials for this reason are more
expensive products. Let's support the national companies, so we will have a highly
competitive market.