EVIDENCIA COMPRENSIÓN DE LECTURA

ESTUDIANTE:
 
 
 Sandra Milena Rubio Garcia.

 
PROGRAMA GESTIÓN DE MERCADO
FICHA: 1965996
2020
1. Match the Word with the corresponding meaning:
a. Supply C Expensive
b. Demand B Desire to buy any product
c. High price D All people
d. Mass market E The lifetime of goods and services.
e. Life cycle A Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.
To determine demand, we take into account the price that customers are willing to
pay for that, we establish tastes, preferences, as well as the age at which our
product is directed.
Once we have determined these factors we can deduce a value for our product.

3. Write F for false or T for true

a. Production cost depends on Technology F
b. As greater the expectations are, the lower will be the offer from the companies.
F
C. Una de las cuatro P del marketing mix es el paquete V
d. Price is the amount a customer pays for the product V
e. Planning is to transform and develop marketing objectives to marketing
strategies V

4. Answer the following questions

a. What is Benchmarking? :
It is studying the largest and most competitive companies in order to learn and, if
necessary, apply it in our company.
b. What is the process of Benchmarking?
* Planning
* Data
* Analysis
* Action
* Tracing
c. Number the aspects to be taken into account in Benchmarking:
* Quality
* Productivity
* Weather

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
1. Sales: This is the name of the product we offer to the public and our retribution is
exchanged for money
2. Price: it is the value we place on our products
3. Costs: They are those that determine the value that it will take us to produce our
product
4. Production: Manufacture or elaboration of a product through work.
5. Enterprise: Industrial activities. Capital and labor have been invested for a profit
6. Distribution: Way in which the products will be brought to the consumer
7. Product: Tangible or intangible product available to the public
8. Technology: Set of elements, scientifically ordered to help humans organize
their work.
9. Goods: Wealth set
10. Services: set of activities that a person needs and this is almost always
exchanged for economic purposes.
11. Sales: exchange of goods or services for money
12. Economy: Trade, consumption of goods or services, economic stability for a
contry or organization.
13. Strategy: Series of thoughtful actions, directed towards a specific end.
14. Success: culmination of acts as expected
15. Cinema Art of creating and projecting footage
16. Business: Activity or work to make a profit
17. Company: mercantile society
18. Game: Activity for fun and recreation
19. Mobile phone: Through radio frequency, you can make and receive calls.
20. Calendar: Time division system by days, weeks, months and years
6. Write a ten lines text that summarizes the topic of the activity
Companies seek greater profitability and sustainability and to meet the objectives
of the company, we can choose several marketing strategies, which help us to
develop a management plan where we will capture more customers and thus
generate more income for the company. It is important to plan, organize and
manage each step of marketing to achieve our objectives. Through marketing we
will have a segmentation study, we will have a group of potential clients who will
buy our product

We will also implement each step of the marketing mix: product, price, promotion
and place. Only in this way will we position ourselves in the market as a leading
company in entrepreneurship and economic sustainability.