TALLER DE COMPRESIÓN DE LECTURA

Presentado por:

DAHIANA CORREA CORREA

Instructor(a)
ADRIANA VARGAS

SENA
Centro de servicios financieros
Tecnología en Gestión de mercados
Fase 2
Ficha:2104680

1. Match the Word with the corresponding meaning:

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a. Supply C Expensive
b. Demand B Desire to buy any product
c. High price D All people
d. Mass market E the lifetime of goods and services
e. Life cycle A Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.

-Consumer expectations
-Number of consumers
-Price of related goods
-Tastes or preferences
-Income

3. Write F for false or T for true

a. Production cost depends on Technology F () V (X)

b. As greater the expectations are, the lower will be the offer from the
companies. F (X) V ()
c. One of the four Ps of marketing mix is Package F (X) V ()
d. Price is the amount a customer pays for the product F () V (X)
e. Planning is to transform and develop marketing objectives to marketing
strategies. F () V (X)

4. Answer the following questions

a. What is Benchmarking?

Benchmarking is the process where the performance of a company products or

services is measured and thus knowing who is the best, also measures the
companies

b. What is the process of Benchmarking?

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The processes in benchmarking to take into account are:
planning, action and analysis.

c. Number the aspects to be taken into account in Benchmarking:

1. product
2. Price
3. Sales systems
4. Payment systems
5. Advertising
6. Promotion
7. Location
8. Organization
9. Planimetry

5. Write the vocabulary (20 words) from the reading, and make a
Glossary: Organize the words in alphabetic order and write the meaning of
each word

- Appearance: Appearance is the manifestation directly accessible to the sensory

perception of the essence of objects in their non-fundamental, superficial or
unstable features.

- Because: introduced a sentence offering an explanation of the purpose of

something; it has a certain causal nuance.

- Changing: replace, transform.

- Costs: Quantity of money that costs one thing.

- Customer: Person who uses the services of a professional or a company,

especially one who does so regularly.

- Consumer: Someone Who consumes goods and products in a market society.

- Demand: the amount of goods and / or services that buyers or consumers are

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willing to purchase to satisfy their needs or wants

- Findings: Advice that is given to a person to consider advantageous or

beneficial.

- High: Has a lot of value or is of a great amount or intensity

- Marketing: Set of techniques and studies that aim to improve the

commercialization of a product.

- Supply: The act of offering a product for sale, especially when it is offered at a
lower price than normal.

- Segment: Group delimited of people or things that present peculiar

characteristics within a community or a larger group.

- Organization: Group of people and media organized for a specific purpose.

- Package: Object or set of objects

- Price: Amount of money that allows the acquisition or use of a good or service.

- Planimetry: Part of the topography that deals with the measurement and
representation of a portion of the earth's surface on a flat surface.

- Place: o distribution is the Marketing Mix instrument that relates the producers of
a good or service with the consumers of the same.

- People: Subject of law, capable of being the owner of rights and contracting
obligations.

- quantity: Aspect or characteristic of things by virtue of which they are countable

or measurable.

- Research: It is an intellectual and experimental process that includes a set of

methods applied in a systematic way, with the aim of investigating a subject or
topic

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6. Write a ten lines text that summarizes the topic of the activity.

they use a variety of tools to achieve goals of a company through the marketing
mix you mean to the types of marketing variables.

according to Larry Steven Londre the marketing mix has many variations and is
made up of the 9PS these are: product , Price, Sales systems, Payment systems,
Advertising, Promotion, Location, Organization, Planimetry.

in conclusion the 9ps are an extension of 4ps, so the marketing mix will continue to
be based on the 4ps.

The 4 P's of the marketing mix that are: price, promotion, place, product.

I also find important, benchmarking helps us determine the quality of products,

politics, programs, and much more

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