Reading Comprehension Workshop

AP04 – EV04

Gloria Elena Díaz Noriega

Market management

2104650

Servicio Nacional de Aprendizaje

SENA

Medellín

September – 2020
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1. Match the with the corresponding meaning:

a. Supply c Expensive.

b. Demand b Desire to buy any product.

c. High price d All people.

d. Mass Marquet e The lifetime of goods and services.

e. Life cycle a Disposition to offer products.

According to the text, mention the things people take into account to determine the
demand.

1. Tastes or preferences.

2. Number of consumers.

3. Income.

4. Consumer expectations.

5. Price of related goods.

3. Write F for false or T for true:

a. Production cost depends on technology F( ) V ( T ).

b. As greater the expectation are, the lower will be the offer from the companies. ( F ).

c. One of the four Ps of marketing mix is Package ( T ).

d. Price is the amount a costumer pays for the product ( T ).

e. Planning is to transform and develop marketing objectives to marketing strategies.

( T ).

4. Answer the following questions:

a. What is Benchmarking?

Benchmarking is the procedure of determining who the best one is.

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b. What is the process of Benchmarking?

It is, also, the continuous systematic process for evaluating the companies that are
recognized as best-in-class, for the following purposes:

- Establishing priorities , target, goals.

- Developing product and process objectives.

- Meeting or surprising industry best practices.

c. Number the aspects to be taken into account in Benchmarking:

Product.

Price.

Sales systems.

Payment systems.

Advertising.

Promotion.

Location.

Organization.

Planimetry.

5. Write the vocabulary ( 20 words ) from the reading, and make a glossary: Organize
the words in alphabetic order and write the meaning of each Word.

Allowances = Asignaciones.

Amounts = Cantidades.

Assortments = Surtidos

Benchmarking. = Is the procedure of determining who the best one is.

Coverage. = Cobertura.

Demand. = Demanda.

Economy. = Economía.

Features. = Caracteristicas.
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Increase. = Incrementar.

Important. = Importante.

Market. = Mercado.

Measrements. = Medidas.

Meeting. = Reunión.

Packaging. = Embalaje.

Passion. = Pasión.

Planning. = Planificación.

Procedure. = Procedimiento.

Supply. = Suministro.

Technology. = Tecnología.

Warranties. = Garantías.

6. Write a text of ten lines that summarizes the text of the activity.

The activity is related to the issue of supply and demand.

It takes into account aspects to determine the demand.

The activity takes into account aspects to determine the offer.

They also tell us about the four Ps of the marketing mix.

They tell us about benchmarking processes.

The competition and its main aspects.

Aspects to take into account in the competitive evaluation.

Benchmarking process.

Goals of benchmarking.

Marketing mix variables.