ACTIVIDAD DE PROYECTO 4

“TALLER DE COMPRENSIÓN DE LECTURA”.

PRESENTADO POR:
VICTOR JHONBRAINER PERDOMO FLOREZ

SERVICIO NACIONAL DE APRENDIZAJE SENA

CENTRO DE INDUSTRIA Y CONSTRUCCIÓN
REGIONAL TOLIMA

TECNOLOGÍA GESTIÓN DE MERCADOS

FICHA: 2104714
1. Match the Word with the corresponding meaning:
a. Supply -----C----Expensive
b. Demand -----B-----Desire to buy any product
c. High price -----D-----All people
d. Mass market -----E----The lifetime of goods and services.
e. Life cycle -----A-----Disposition to offer products

2. According to the text, mention the things people take into account to determine the demand.
According to the reading, what should be taken into account to determine the demand is to carry out
an investigation where you can determine the tastes or preferences, number of consumers, income,
consumer expectations and the prices of related goods.
Those things are determined by the marketing mix (price, distribution, appearance, features)
sopeople can see to what kind of people they are offering their products and adjust the marketingmix
to the characteristics of themarket.

3. Write F for false or T for true

a. Production cost depends on Technology
F ( ) V (X)
b. As greater the expectations are, the lower will be the offer from the companies.
F (X) V ( )
c. One of the four Ps of marketing mix is Package
F (X) V ( )
d. Price is the amount a customer pays for the product
F ( ) V (X)
e. Planning is to transform and develop marketing objectives to marketing strategies
F ( ) V (X)
4. Answer the following questions
a. What is Benchmarking?
Benchmarking is the process where the performance of a company's products or services is
measured and thus knowing who is the best, also measures the companies recognized as the best in
their class
b. What is the process of Benchmarking?
The processes that must be taken into account in the benchmarking are: planning, analysis,
integration and action
c. Number the aspects to be taken into account in Benchmarking:
The aspects that must be taken into account in the benchmarking are the following:
1. product
2. Price
3. Sales systems
4. Payment systems
5. Advertising
6. Promotion
7. Location
8. Organization
9. Planimetry

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
Advertising: It is a form of communication used to encourage or persuade an audience to continue
or take some new action.
Companies: Entity in which capital and labor intervene as factors of production of industrial or
mercantile activities or for the provision of services.
Consumer: is a person or organization that demands goods or services for a change of money
provided by the producer or supplier of goods or services.
Costs: Amount of money that a thing costs.
Demand: it refers to the desire, ability, and disposition o f consumers to buy any product.
Marketing: Set of techniques and studies that aim to improve the marketing of a product.
Market equilibrium: occurs in those markets in which the quantity demanded by consumers
equals the quantity supplied by companies.
Organization: It is a social unit of people systematically structured and managed to meet a need or
to pursue collective goals on a continuing basis.
Passion: Emotion, feelings. The emotions as distinguished from reason, a strong taste or devotion
for some activity.
People: A product focusing on a specific target market based on demographic, geographic,
psychographic and behavioral characteristics. Once the target market is chosen, the company can
develop its marketing strategies to target this market.
Place: It represents the location where a product or service can be purchased and the distribution
channel. coverage, assortments, locations, inventory and transportation of the product or service.
Planimetry: It is the measurement of plane surfaces; for example, the determination of, angles,
horizontal distances and areas on a map.
Preferences: Circumstance of preferring or being preferred by someone to a person or thing over
other people or things.
Price: It´s is the amount a customer pays for the product. it includes Retail price/wholesale,
discounts, quantity discounts, credit terms, sales and payment periods.
Product: It is the tangible object or service that can be offered.
To an acquisition, use or consumption market
that It could satisfy a desire or a need.
Promotion: It refers to the communications with the public in an attempt to influence them toward
buying your products and/ or services.
Quantity: Aspect or characteristic of the things by virtue of which these are countable or
measurable.
Supply: it is related to the ability and disposition of producers to offer products for sale.
Supply curve: The firm's supply curve shows the quantity that a producer is willing to sell of a
good, at a given price, keeping constant the other factors that may affect the quantity supplied.
The demand curve: is the graphic representation of the mathematical relationship between the
maximum quantity of a certain good or services that an established consumer to buy and its Price.

6. Write a ten lines text that summarizes the topic of the activity.
In reading, we find about supply and demand, which are two very important concepts in the
economy, are related to each other.
Demand: refers to the desire, capacity and willingness of consumers to buy any product.
Supply: relates to the ability and willingness of producers to offer products for sale.
We also find the factors that determine them, a variety of tools are used to achieve the objectives of
a company by performing a combination called marketing mix that refers to the types of marketing
variables.
The 4 P's of the marketing mix are: price, promotion, place, product. Benchmarking is also defined
as the procedure to determine who is the best. is a quantity of the quality of the company's products,
policies, programs, tactics etc.
 THE MARKET THING
SUPPLY AND DEMAND
LET”S READ
LET”S WRITE
VOCABULARY
LET”S LISTEN