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GESTION DE MERCADOS
TRABAJO PROYECTO
FICHA 2104693
APRENDICES:
BOGOTA D.C.
SEPTIEMBRE DE 2020
1. Match the Word with the corresponding meaning:
a. Supply Expensive
b. Demand Desire to buy any product
c. High price All people
d. Mass market The lifetime of goods and services.
e. Life cycle Disposition to offer products
2. According to the text, mention the things people take into account to
determine
the demand.
Tastes or preferences: Consumers may demand for an item one year and
ignore it the next.
Number of consumers: A large quantity of buyers carries to an increase in
demand; a small quantity of buyers carries to a decrease.
Income: When income rises, the quantity demanded will rise too. When
income falls, the demand of that product will fall too
Consumer expectations: Purchasers are interested in satisfying their
consumption regarding quality as the most important factor. Likewise, the
lead price has an effect on the potential increase of the consumer´s final
decision.
Price of related godos: There are two kinds of related goods that can affect
the demand: substitutes and complementary
3. Write F for false or T for true
a. Production cost depends on Technology
F ( ) V (X)
b. As greater the expectations are, the lower will be the offer from the companies.
F (F) V ( )
c. One of the four Ps of marketing mix is Package
F ( ) V (X)
d. Price is the amount a customer pays for the product
F ( ) V (X)
e. Planning is to transform and develop marketing objectives to marketing
strategies
F ( ) V (X)