1.

Match the Word with the corresponding meaning:

a. Supply C Expensive
b. Demand B Desire to buy any product
c. High price C All people
d. Mass market E The lifetime of goods and services.
e. Life cycle A Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.
Answer: The things people take into account to determine the demand are:
the preferences our consumers, the number of consumers has the market,
the quantity of incomes produce the business, the consumer expectations for
Their need or want and Price of related godos.

3. Write F for false or T for true

a. Production cost depends on Technology // T
b. As greater the expectations are, the lower will be the offer from the
companies. // F
c. One of the four Ps of marketing mix is Package // F
d. Price is the amount a customer pays for the product // T
e. Planning is to transform and develop marketing objectives to marketing
strategies // T

4. Answer the following questions

a. What is Benchmarking? // its a systematic process to evaluating the
companies or products in the same market. make a compare with others
similiar companies.
b. What is the process of Benchmarking? // first, define where and what
improvements are requested. Then, investigate how other organizations
reach their high performance leves and use this information to improve our
results.
c. Number the aspects to be taken into account in Benchmarking: nine
aspects.

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
1. Demand: it refers to the desire, ability, and disposition o f consumers
to buy any product.
2. Supply: it is related to the ability and disposition of producers to offer
products for sale.
3. Consumers: people that buy products for his needs or wants.
4. Product: It is the thing produced by labor or effort.
5. Price: It refers to the quantity of payment or compensation given by
one party to another in return for goods or services.
6. Place/distribution: It represents the location where a product or
service can be purchased and the distribution channel. coverage,
assortments, locations, inventory and transportation of the product or
service.
7. Passion: Emotion, feelings. The emotions as distinguished from reason,
a strong taste or devotion for some activity.
8. Presentation: It refers to the performances of presenting any of the
9P’s to your suppliers, customers, clients, or partners. A descriptive or
persuasive account (Set forth for the attention of mind).
9. People/prospect: A product focusing on a specific target market based
on demographic, geographic, psychographic and behavioral
characteristics. Once the target market is chosen, the company can
develop its marketing strategies to target this market.
 10.Partner: The legal relationship between two parties, having specific
rights and responsibilities as a common company.
11.Planning: To transform and develop marketing objectives to marketing
strategies.
12.Benchmarking: is the procedure o f determining who the best one is. It
is an amount o f the quality o f company’s products, policies, programs,
tactics, etc., and their contrast with standard measurements, or similar
amounts of others.
13.Sales systems: It is a set of principles, processes, strategies and tools
that are put into place to bring the company results day-in and day-
out.
14.Payment systems: It is used for transferring money include debit cards,
credit cards, and e-commerce payment systems.
15.Advertising: It is a form of communication used to encourage or
persuade an audience to continue or take some new action.
16.Promotion: It refers to the communications with the public in an
attempt to influence them toward buying your products and/ or
services.
17.Organization: It is a social unit of people systematically structured and
managed to meet a need or to pursue collective goals on a continuing
basis.
18.Planimetry: It is the measurement of plane surfaces; for example, the
determination of, angles, horizontal distances and areas on a map.

6. Write a ten lines text that summarizes the topic of the activity.

The supply and demand of a good or a service change according to

the price. Supply and demand interact with each other, fixing the prices
and the quantities of goods and services that will be produced. This is
done automatically without the intervention of an external agent being
necessary. Manipulating supply and demand is something that
governments usually do by intervening prices. Sometimes you want to
consume less than a particular good, such as tobacco or gasoline, this
explains the high taxes that usually support each other. On other
occasions, what is sought is to increase the demand for a good, for
which it is subsidized. This is the case of public transport or university
education.