Analyzing spa Ceylon

Take home assignment 01

Subject Marketing management
Registration number 723581203 1
 Brand name – spa Ceylon
Industry - Beauty and wellness
 Spa Ceylon is the largest supplier of luxury ayurvedic
products in Sri Lanka.
 Spa Ceylon was found in 2009 by brothers Shiwantha Dias
and Shalin Blasuriya.
 Target markets – Both domestic and international markets
 Competitors – Direct competitors – Nature secrets ,Aveda
Indirect competitors – Manik hair care, Lycon

Registration number 723581203 2

Swot analysis
Strengths
 Spa Ceylon has strong
brand reputation.
 They offer wide range of
high quality products,
services including natural
and organic ingredients.
 Online marketing via online
purchases of products and
direct orders.
Registration number 723581203
Weakness
 Spa Ceylon luxury
positioning and high quality
products may result in high
pricing.
 High marketing and
advertising cost.
 Very niche client base
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Swot analysis
Opportunities
 increasing demand for natural
and sustainable products
 Growing wellness tourism
 Spa Ceylon can explore
partnerships and collaborations
with other brands or
organizations to expand.
 Spa Ceylon can leverage digital
marketing channels such as
social media, email marketing,
and content marketing to engage
with customers.
Registration number 723581203
Threats
 Negative perception about
Ayurveda.
 Cultural barriers being an authentic
Sri Lankan brand.
 Intense competition from both local
and international beauty and
wellness brands poses a significant
threat to Spa Ceylon.
 Changes in regulations related to
product safety, labeling
requirements, or import/export
restrictions can impact Spa
Ceylon's operations and
compliance costs. 4
PESTAL Analysis
Factors Change Impact

Political Sri Lanka has a political environments High

which is favorable for business operations
and market entry.

Economic Sri Lanka’s economy heavily relies on High

tourism which present an opportunity for
Spa Ceylon
Social and Spa Ceylon will need to consider Middle
cultural sensitivities and preferences of the local
population when designing products.

Registration number 723581203 5

Technical Sri Lanka has a huge internet penetration rate High
present opportunities for marketing and e-
commerce

Environmental Spa Ceylon focus on natural ingredients High

sourced sustainability
Legal They will need to ensure its brand and High
intellectual property are protected adhering to
local laws.
They need to comply with employment law

Registration number 723581203 6

Challenges Strategies

Competition – Spa Ceylon should focus on differentiating its products from

Increasing competitors by unique features, such as its use of natural
competition from ingredients, Ayurvedic formulations, and sustainable sourcing
other beauty and practices.
wellness products

Challenging They should invest in research and development to create

consumer innovative products that align with consumer preference.
preference
Regulatory Spa Ceylon should establish a comprehensive compliance
compliance framework that encompasses all relevant regulations and
standards related to the beauty and wellness industry.
Brand reputation Maintain a commitment to delivering high-quality products
and services that meet or exceed customer expectations

Registration number 723581203 7