FASE 4

"Reading comprehension workshop".

Presentado por:
Pepita perex

SENA

Gestión de Mercados
Ficha de caracterización 94874757

Presentado a:
Instructor

PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO O SERVICIO

1
 THE MARKET THING

Lets read
Developing

Let s write
Developing
Vocabulary
Lets Listen
1. Match the Word with the corresponding meaning:

a. Supply ______C______Expensive

b. Demand ______B_____ Desire to buy any product

c. High price ______D_____ All people

d. Mass market ______E_____ The lifetime of goods and services.

e. Life cycle _____A______ Disposition to offer products

2. According to the text, mention the things people take into account to determine the demand.

1. Likes or preferences:
2. Number of consumers:

3. Income:

4. Expectations of consumers:

5. Price of related goods

3. Write F for false or T for true

a. Production cost depends on Technology F ( ) V (X)

b. As greater the expectations are, the lower will be the offer from the companies. F ( X ) V ( )

c. One of the four Ps of marketing mix is Package F ( ) V (X )

d. Price is the amount a customer pays for the product F ( ) V ( X )

e. Planning is to transform and develop marketing objectives to marketing strategies F ( ) V (X )

4. Answer the following questions a. What is Benchmarking?

a. What is Benchmarking?

Benchmarking is a continuous process by which the products, services or work processes of leading
companies are taken as a reference, to compare them with those of your own company and then make
improvements and implement them.

b. What is the process of Benchmarking?

1. Planning

2. Analysis

3. Integration.

4. Action

c. Number the aspects to be taken into account in Benchmarking

Price
 Sales systems
Payment systems
Advertising
Promotion
Location
Organization
Planimetry

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words in
alphabetic order and write the meaning of each word.

 1.Advertising is a form of communication that tries to increase the consumption of a

product or service, insert a new brand or product within the consumer market, improve the
image of a brand or reposition a product or brand in the mind of a consumer.

 2. Alliances incorporate the public and private sectors, civil society organizations, the
media and, fundamentally

 3.Assortment is the set of items that a commercial establishment offers for sale. It refers to
the variety of items in the sales room, not the quantity of a specific producto

 4.Consumer is a person or organization that demands goods or services in exchange for

money provided by the producer or supplier of goods or services.

 5.Consumption is the action and effect of consuming or spending, be they products, goods
or services, such as energy, understanding by consuming as the fact of using these products
and services to satisfy primary and secondary needs.

 6.Distribution is that set of activities, which are carried out from when the product has
been produced by the manufacturer until it has been purchased.

 7.Effort we call the force that we apply against some impulse or resistance, to counteract
or reverse it. Likewise

 8.Encourage is synonymous with: encourage, propel, push, spur, comfort, revive

 9.Goal is a desired result that a person or a system imagines, plans, and commits to
achieve: a personally desired end point in an organization in some assumed development.
Many people try to achieve goals within a finite time, setting deadlines
  10. Goods are those physical, cultural or intellectual elements that respond to the
satisfaction of a specific need

 11.Income: an increase in economic resources. This must be understood in the context of

assets and liabilities, since it is the recovery of an asset

 12.Partner is the person who receives each of the parties in a partnership contract.
Through this contract, each of the partners undertake to contribute capital to a company,
normally for a business purpose with the ability to have more capital

 13.Objective is called the end you want to reach or the goal you want to achieve. It is what
drives the individual to make decisions or to pursue their aspirations.

 14.Purpose is the intention or spirit for which an action is performed or not performed

 15.Poduct to that which has been manufactured (that is, produced). This definition of the
term is quite broad and allows very diverse objects to be included within the generic
concept of product. In this way, a table, a book and a computer

 16.Price is the value in money in which the cost of something is estimated, be it a product,
good or service. As such, it comes from the Latin pretĭum, which means 'price', 'reward'

 17.Quantity is a value, component or number, susceptible to increase or decrease, which is

obtained from a measurement or operation of one or more entities that can be measured
in an exact or approximate way.

 18.Returns It is the process by which a customer who has previously purchased

merchandise returns it to the store and in exchange, receives cash for return or, in some
cases, another item or a credit to use in the store.
 19.Strategy is a general plan to achieve one or more long-term or general objectives under
conditions of uncertainty.

 20.Supplier is a company or natural person that provides goods or services to other people
or companies. Due to their function, there are three types of providers for companie

6. Write a ten lines text that summarizes the topic of the activity
OFFER AND DEMAND

Demand: Refers to desire. Consumers' ability and willingness to buy any product

Offer: It is related to the capacity and willingness of producers to offer products for sale.

We determine the demand by tastes, number of consumers, income, expectations, prices of related
goods.

factors that determine the supply

price of goods, cost of production, target business.

4 P. Price, product, promotion, place

Mix marqueting 9P Price, presentation, product, place, partners, distribution, people, passion,
promotion.