“SUPPLY AND DEMAND”

SEASMERCOL

GESTION DE
MERCADOS SENA

GRUPO N. 6 GM 1565185

ADELA MULET BOLIVAR

CLAUDIA GRUESO
LORENA SASTRE

DIANA CATALINA RODRÍGUEZ

RESTREPO CRITIAN FELIPE BOHÓRQUEZ

TUTOR: Martha Devia

Bogotá, 1 de Junio 2018

1
Contenido
Introduction................................................................................................................3
Objetive...................................................................................................................3
QUESTIONNAIRE...................................................................................................4
1. Match the Word with the corresponding meaning..............................................4
2. According to the text, mention the things people take into account to determine
The demand.............................................................................................................4
3. Write F for false or T for true.............................................................................4
4. Answer the following questions..........................................................................5
a. What is Benchmarking?...................................................................................5
b. What is the process of Benchmarking?............................................................5
5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word...........6
6. Write a ten lines text that summarizes the topic of the activity..........................9
Conclusión.................................................................................................................9
Bibliography.........................................................................................................10
 Introduction

In this activity we can find specific vocabulary related to the supply and demand of a
product and / or service in the English language. In the globalized economy that exists
today, it is essential to use several languages to adapt and get to know the market. In
addition to vocabulary related to the things that people take into account when purchasing
a product or service. Also the importance of taking into account the whole process and
aspects of Benchmarking to be a successful Company.

Objetive
Know and manage vocabulary used by companies in the development of demand and
supply in these in the English language.
 QUESTIONNAIRE

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de Aprendizaje de
la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply
c Expensive
b. Demand
b Desire to buy any product
c. High d price All people
d. Mass market
e The lifetime of goods and services.
e. Life cycle
a Disposition to offer products

2. According to the text, mention the things people take into account to determine The demand.

• Tastes or preferences
• Number of consumers
• Income
• Consumer expectations
• Price of related goods

3. Write F for false or T for true

a. Production cost depends on

Technology F ( ) V (x)
b. As greater the expectations are, the lower will be the offer from the
companies. F (x) V ( )
c. One of the four Ps of marketing mix is
Package F (x) V ( )
d. Price is the amount a customer pays for the
product F ( ) V (x)
e. Planning is to transform and develop marketing objectives to marketing strategies
F ( ) V (x)

4. Answer the following questions

a. What is Benchmarking?
Benchmarking is a continuous process by which the products, services or work processes of the
leading companies are taken as a reference, to compare them with those of your own company
and then make improvements and implement them.
b. What is the process of Benchmarking?
1. Planning
The main objective of this first stage is to plan the research that will be carried out.
2. Data
The collection of data is fundamental for benchmarking, the success or failure of the whole
process will depend on it to a large extent. We can obtain data from different sources: internal,
professional associations or own research among others.
3. Análisis
Once we have compiled the necessary information, we must analyze the elements that cause the
differences between our company and the companies studied, in order to identify opportunities
for improvement.
4. Action
The next step after analyzing the information and having selected the reference aspects in the
selected companies, it is time to adapt them to our company but always implementing
improvements.

c. Number the aspects to be taken into account in Benchmarking:

1. Product
2. Price
3. Sales systems
4. Payment systems I
5. Advertising
6. Promotion
7. Location
8. Organization
 9. Planimetry

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words in
alphabetic order and write the meaning of each word.

1. Demand: it refers to the desire, ability, and disposition o f consumers to buy any product.
Demanda: se refiere al deseo, capacidad y disposición de los consumidores para comprar
cualquier producto.

2. Supply: it is related to the ability and disposition of producers to offer products for sale.
Oferta: está relacionado con la capacidad y la disposición de los productores a ofrecemos
productos para la venta.

3. Price: The price is the value in money in which the cost of something is estimated, be it a
product, good or service. As such, it comes from the Latin pretĭum, which means 'price', 'reward'.
Precio: El precio es el valor en dinero en que se estima el costo de algo, sea un producto, bien o
servicio. Como tal, proviene del latín pretĭum, que significa ‘precio’, ‘recompensa’.

4. Product: A product is a thing or an object produced or manufactured, something material that

is produced in a natural or industrial way by means of a process, for the consumption or utility of
the individuals.
Producto: Un producto es una cosa o un objeto producido o fabricado, algo material que se
elabora de manera natural o industrial mediante un proceso, para el consumo o utilidad de los
individuos.

5. Promotion is the action of promoting a person, thing, service, etc. Its purpose is to promote
and disseminate products, services, goods or ideas, to publicize and persuade the public to
perform an act of consumption.
Promoción: Promoción es la acción de promocionar una persona, cosa, servicio, etc. Tiene como
objetivo promover y divulgar productos, servicios, bienes o ideas, para dar a conocer y persuadir
al público de realizar un acto de consumo.

6. Place: Place a localized space from specific coordinates.

Lugar: Se denomina lugar a un espacio localizado a partir de coordenadas específicas.

7. Persona: la palabra persona hace referencia a un ser con poder de raciocinio que posee
Conciencia sobre sí mismo y que cuenta con su propia identidad.
People: the word person refers to a being with reasoning power that has Self-awareness and that
has its own identity Distribución
8. Partner: A companion is the individual who accompanies with another for some purpose. The
bond established between partners is known as companionship.
Compañero: un compañero es el individuo que se acompaña con otro para algún fin. El vínculo
que se establece entre compañeros se conoce como compañerismo.

9. Planning: Planning is the process and effect of organizing with a method and structure the
objectives set in a time and space.
Planificación: La planificación es el proceso y efecto de organizar con método y estructura los
objetivos trazados en un tiempo y espacio.

10. Marketing: Marketing is an English concept, translated into Spanish as marketing or

marketing. It is the discipline dedicated to analyzing the behavior of markets and consumers.
Marketíng: Marketing es un concepto inglés, traducido al castellano como mercadeo o
mercadotecnia. Se trata de la disciplina dedicada al análisis del comportamiento de los mercados
y de los consumidores.

11. Strategies: It is a plan to address an issue. A strategy is composed of a series of planned

actions that help make decisions and achieve the best possible results. The strategy is aimed at
achieving an objective following a pattern of action.
Estrategia: es un plan para dirigir un asunto. Una estrategia se compone de una serie de
acciones planificadas que ayudan a tomar decisiones y a conseguir los mejores resultados
posibles. La estrategia está orientada a alcanzar un objetivo siguiendo una pauta de actuación.

12. Psychographic: A good marketing strategy must take into account to whom the message is
directed. This has to be adapted so that its meaning is closer to the codes of the target audience.
You have to speak the same language as the consumer.
Psicografico: Una buena estrategia de marketing debe tener en cuenta a quién se dirige el
mensaje. Éste se tiene que adaptar de manera que su significado se acerque a los códigos del
público objetivo. Hay que hablar el mismo lenguaje que el consumidor.

13. Demographic: Demography studies statistically the structure and dynamics of populations,
as well as the concrete processes that determine their formation, conservation and disappearance.
Demografico: La demografía estudia estadísticamente la estructura y la dinámica de
las poblaciones, así como los procesos concretos que determinan su formación, conservación y
desaparición.

14. Geographic: Geographical space is a concept that is used by geographical science to define
the physical space organized by society or the organization of society viewed from a spatial
perspective.
Geografico: El espacio geográfico es un concepto que se utiliza por la ciencia geográfica para
definir al espacio físico organizado por la sociedad o bien a la organización de la sociedad vista
desde una óptica espacial.
15. Coverage: set of economic operations that serve to reduce or cancel the risk of a financial
instrument.
Cobertura: conjunto de operaciones económicas que sirven para reducir o anular el riesgo de un
instrumento financiero.

16. Warranties: The guarantees are very important for consumers. They allow to be certain that,
in case of defects or defects that affect the correct functioning of the product, those responsible
will take charge of their repair so that the product will once again meet the optimal conditions of
use.
Garantia: Las garantías son muy importantes para los consumidores. Permiten tener la certeza
de que, en caso de vicios o defectos que afecten el correcto funcionamiento del producto, los
responsables se harán cargo de su reparación para que el producto vuelva a reunir las condiciones
óptimas de uso.

17. Packaging: The packaging is a container or wrap that contains products temporarily mainly
to group units of a product thinking about handling, transport and storage.
Embalaje: El embalaje o empaque es un recipiente o envoltura que contiene productos de
manera temporal principalmente para agrupar unidades de un producto pensando en su
manipulación, transporte y almacenaje.

18. Quality: The quality of a product or service is the perception that the client has of it, it is a
mental fixation of the consumer that assumes conformity with said product or service and its
capacity to satisfy their needs.
Calidad: la calidad de un producto o servicio es la percepción que el cliente tiene del mismo, es
una fijación mental del consumidor que asume conformidad con dicho producto o servicio y la
capacidad del mismo para satisfacer sus necesidades.

19. Brand name: It is a primary commercial identification and / or the set of several identifiers
with which it relates and offers a product or service in the market.
Nombre de la Marca: Es una identificación comercial primordial y/o el conjunto de varios
identificadores con los que se relaciona y ofrece un producto o servicio en el mercado.

20. Balance: a part of the theory of evolution that states that the specification occurs quickly in
certain moments that are followed by long periods without appreciable changes.
Equilibrio: una parte de la teoría de la evolución que afirma que la especificación ocurre
rápidamente en ciertos momentos que van seguidos de largos periodos sin cambios apreciables.
6. Write a ten lines text that summarizes the topic of the activity.

For any economic activity company to provide services or a product, it is vital to keep in mind
the demand and offer when you want to offer it to the community. Know the tastes and
preferences, to whom it is directed, purchasing power and prices of the competition and what
substitutes can be found in the market. In addition to permanently apply existing laws of supply
and demand and adapt them to your particular needs. There are different writers who express
their opinions on how marketing should be developed and its variables in a company to be
successful; It is good to know them and take advantage of these points of view when making
important decisions in companies.
Every company that wants to be permanently successful must have clear strategies: planning,
clear objectives, analysis, periodic evaluations and, most importantly, create need in the
consumer and provide products that are of excellent quality and innovate regularly to surprise
customers and be competitive in a changing society

Conclusión
Afer developing this activity, we can conclude that in order for a company to be considered a
global company, it must develop its commercial activity not only with the language of origin but
also with basic and indispensable knowledge of the English language when offering its products
or services in the market.
Bibliography www.google.com.co/search?

q=traductor+español+ingles&rlz=1C1CHZL

https://es.wikipedia.org/wiki

https://www.google.com.co/search?
rlz=1C1CHZL_esCO729CO729&biw=1366&bih=637&ei=EegRW5-
mEpGL5wK1gq34Cg&q=oferta+y+demanda+punto+de+equilibr