“TALLER DE COMPRENSIÓN DE LECTURA”

Aprendiz
Niceth Daniela Arboleda Rivas

Instructor
Wilmer Hernán Hurtado Bustos

Programa:
Tecnólogo En
Gestión De Mercado
Modalidad Virtual
Ficha (1881634)
1. Match the Word with the corresponding meaning:

a) Supply expensive (C)

b) Demand desire to buy any product (B)

c) High Price all people (D)

d) Mass market The lifetime of goods and services. (E)

e) Life cycle Disposition to offer products (A)

2. According to the text, mention the things people take into account to
determine the demand.
people when it comes to defestation of demand takes into account the
particular needs of the customer, based on this structure the marketing
strategies such as: the characteristics of the product, point of sale,
distribution medium, and combines the product with promoting prices, the
nature of the product and the point of sale.

3. Write F for false or T for true

a) Production cost depends on Technology

F () V (x)

b) As greater the expectations are, the lower will be the offer from the
companies.
F () V (x)

c) One of the four Ps of marketing mix is Package

F () V (x)

d) Price is the amount a customer pays for the product

F () V (x)

e) Planning is to transform and develop marketing objectives to

marketing strategies
F () V (x)
4. Answer the following questions

a. What is Benchmarking?
It's not about copying what your competition is doing, but about
learning what the leaders are doing to implement it in your company
by adding improvements. If we take as a reference to those who
excel in the area that we want to improve and study their strategies,
methods and techniques to later improve and adapt them to our
company, we will achieve a high level of competitiveness.

b. What is the process of Benchmarking?

Benchmarking is a continuous process by which the products,

services or working processes of the leading companies are taken as
reference, to be compared with those of your own company and then
make improvements and implement them.

c. Number the aspects to be taken into account in Benchmarking:

To design and correctly make a benchmarking process in your company, I
recommend to follow the following steps:
1. Planning,
2. Data collection,
3. Analysis,
4. Action
5. Follow-up.

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

 Amusement: the feeling that you have when something makes you smile or
laugh
 Attending: to going to an evento
 Built: that was bulid
 Coasters: a small piece of wood, plastic, or other material that you put a
glass or cup on to protect a surface from heat or liquid.
 Expensive: costing a lot of money
 Gathered: to join other people somewhere to make a group
 Incomes: the money that you regularly get, for example from your job
 Market: a place where people go to buy or sell things, often outside
 Marketing: a job that involves encouraging people to buy a product or
service
 Pensioner: someone who receives a pension
 Plenty: a lot of something, more than you need
 Population: the number of people living in a particular área
 Research: the study of a subject in order to discover new information
 Resort: a place where many people go for a holiday
 Strategy: a plan that you use to do something
 Successfully: having success
 Teenager: someone who is between 13 and 19 years old
 Theater: a building where you go to watch movies
 Wealthy: A rich person has a lot of money.
 Young: having lived or existed for only a short time and not old

6. Write a ten lines text that summarizes the topic of the activity.

in the activity presented tells us how companies use a mixture of marketing

for the use and satisfaction of said product and how they handle an
appropriate price for the satisfaction of people such as the promotion of
prices and place chosen by a business will depend on its size, competence,
the nature of the product and its objectives. also as they use social media as
this is a means of much help for them as a company just like as to people as
consumers since this helps us to have more advertising in different
languages for other people from those distant countries and this is achieved
with the offer and the screening that is given to this product to know how to
discover this and how other people are satisfied with the product that s and
offers you.