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Tutora
SENA
Medellín, ANT
Taller de compresión de lectura
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto
de
aprendizaje de la Actividad de Proyecto 4, y conteste:
a. Supply __C__Expensive
2. According to the text, mention the things people take into account to
determine the
demand.
According to the reading, what should be taken into account to determine the
demand is
to carry out an investigation where you can determine the tastes or preferences,
number
of consumers, income, consumer expectations and the prices of related goods.
F ( ) V (X)
b. As greater the expectations are, the lower will be the offer from the
companies.
F (X) V ( )
F (X) V ( )
d. Price is the amount a customer pays for the product
F ( ) V (X)
F ( ) V (X)
4. Answer the following questions
a. What is Benchmarking?
The processes that must be taken into account in the benchmarking are:
planning,
analysis, integration and action
The aspects that must be taken into account in the benchmarking are the
following:
1. product
2. Price
3. Sales systems
4. Payment systems
5. Advertising
6. Promotion
7. Location
8. Organization
9. Planimetry
5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each
word.
Demand: it refers to the desire, ability, and disposition o f consumers to buy any
product.
Marketing: Set of techniques and studies that aim to improve the marketing of a
product.
Price: It´s is the amount a customer pays for the product. it includes Retail
price/wholesale, discounts, quantity discounts, credit terms, sales and payment
periods.
supply curve: The firm's supply curve shows the quantity that a producer is
willing to
sell of a good, at a given price, keeping constant the other factors that may
affect the
quantity supplied.
6. Write a ten lines text that summarizes the topic of the activity.
In reading, we find about supply and demand, which are two very important
concepts
in the economy, are related to each other.
Demand: refers to the desire, capacity and willingness of consumers to buy any
product.
supply: relates to the ability and willingness of producers to offer products for
sale.
We also find the factors that determine them, a variety of tools are used to
achieve the
objectives of a company by performing a combination called marketing mix that
refers
to the types of marketing variables.
The 4 P's of the marketing mix are: price, promotion, place, product.