SERVICIO NACIONAL DE APRENDIZAJE – SENA

CENTRO AGROINDUSTRIAL FUSAGASUGA

TECNOLOGO EN GESTION DE MERCADOS

1565134

TALLER DE COMPRENSION DE LECTURA

PROPUESTA EN INGLES DE UN PRODUCTO O SERVICIO

SOFI ESPERANZA PEÑA PEÑA

PRESENTADO A:

YENNI MARCELA MORAN BELTRAN

SAN JUAN DE ARAMA-META, 1 DE ABRIL DEL 2018

FIRTS – READ AND ANALYSING ALL THE QUESTION.

ORIENTACION

Lea con atención el texto “Supply and Demand” que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply C Expensive
b. Demand B Desire to buy any product
c. High Price D All people
d. Mass Market E The lifetime of godos and servicies
e. Life cycle A Disposition to offer products

SECOND – POINT THE KEYWORDS

2. According to the text, mention the things people take into account to determine the
demand

a. Tastes or preferences
b. Number of consumers
c. Income
d. Consumer expectations
e. Price of related goods.

THIRD – SECONDARY KEYWORDS

3. Write F for false or T for true

a. Production cost dependes on Technology

F( ) V( X )
b. As greater the expectations are, the lower will be the offer from the companies.
F( ) V( X )
c. One of the four Ps of marketing mix is Package
F( ) V( X )
d. Price is the amount a customer pays for the product
F( ) V( X )
e. Planning is to transform and develop marketing objetives to marketing strategies
F( ) V( X )

4. Answer the following questions

 a. What is benchmarking?

Benchmarking is the procedure of determining who the best one is. It is an amount of
the quality of company’s products, policies, programs, tactics, etc., and their contrast
with standard measurements, or similar amounts of others.

b. What is the process of Benchmarking?

 Planning
 Analysis
 Integration
 Action

c. Number the aspects to be taken into account in benchmarking:

 Product
 Price
 Sales system
 Payment system
 Adversiting
 Promotion
 Location
 Organization
 Planimetry

FOURTH – FOLLOWING INSTRUCTIONS

5. Write the vocabulary (20 words) from the Reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning or each Word .

 Allowances: asignaciones
 Assorments: surtidos
 Brand name: nombre de la marca
 Cheaper: más barato
 Consumption: consumo
 Coverage: cobertura
 Customer: cliente
 Demand: demanda
 Income: ingresos
 Increases: aumenta
 Lower: inferior
 Marketing mix: mezcla marketing
 Meauserement: medición
 Partners: fogonadura
 Payment period: periodo de pago
 Purchasers: compradores
  Unchaged: sin alterar
 Warranties: garantías
 Wholesale: venta al por mayor
 Supply: oferta

6. Write a ten lines text that summarizes the topic of the activity.

Supply and demand are two fundamental factors in the current economy. The offer
refers to the willingness of producers to offer a product for sale and the demand
refers to the consumer's willingness to purchase the product. To determine the
demand, aspects such as (i) expenses and customer preferences, the number of
consumers, income, consumer expectations and the prices of related goods are
taken into account; The factors that determine the offer are the price of the goods,
the production costs and the business objectives. Marketing mix establishes a
series of variables to achieve commercial and general business objectives, and
improve marketing strategies in the companies. According to McCarthy the 4 Ps is
established in the marketing mix, however Larry Stiven Londre considers that the
marketing mix contains many variables and is made up of 9 Ps, but it is still an
extension of the 4 Ps. Benchmarking is the continuous and systematic process to
evaluate the recognized companies. Benchmarking processes are: planning,
analysis, integration and action.