CENTRO DE COMERCIO Y SERVICIOS

SERVICIO NACIONAL DE APRENDIZAJE

BILINGUALISM PROGRAM
REGIONAL TOLIMA

Name: Angela Sofia Zambrano Aristizabal

Ficha: 2142031
Program:International business

“Supply and Demand”

Lea con atención el texto “Supply and Demand”, que se encuentra y

conteste las siguientes preguntas:

1. Match the Word with the corresponding meaning / Relacione la

palabra con su definición:

1. Supply - Disposition to offer products

2. Demand-Desire to buy any product
3. High price-Expensive
4. Mass market-All people
5. Life cycle-The lifetime of goods and services

2. According to the text, mention the things people take into

account to determine the demand / Según el texto, menciona
las cosas que la gente tiene en cuenta para determinar la
demanda
 CENTRO DE COMERCIO Y SERVICIOS
SERVICIO NACIONAL DE APRENDIZAJE
BILINGUALISM PROGRAM
REGIONAL TOLIMA

3. Write F for false or T for true

a. Production cost depends on Technology F(x) T()

b. As greater the expectations are, the lower will be F ( x ) T ( )- -

-the offer from the companies

c. One of the four Ps of marketing mix is Package F(x) T( )

d. Price is the amount a customer pays for the F( ) T(x)

---product

4. Answer the following questions

a. What is Benchmarking?

Benchmarking is the procedure of determining who the best one is. it is an amount of the
quality of the company's products, policies, programs, tactics...

b. What is the process of Benchmarking?

1. Planing
2. Analysis
3. Integration
4. Action

c. Write the vocabulary (20 words) from the reading, and make a
Glossary: Organize the words in alphabetic order and write
 CENTRO DE COMERCIO Y SERVICIOS
SERVICIO NACIONAL DE APRENDIZAJE
BILINGUALISM PROGRAM
REGIONAL TOLIMA

the meaning of each word

Example:

Adverts: is an announcement online, in a newspaper, on television, or on

a poster about something such as a product, event, or job.

Brand: of a product is the version of it that is made by one particular

manufacturer.

1. Ability : It is an attribute of an individual or a negotiating team.

2. Amount: It is the final value of an amount of money initially invested,
taking into account the capitalization of interest and the period of
time, this future value will be equivalent to the one initially invested.
3. Account: Operation or set of mathematical operations necessary to
find out the result, value or measure of something.
4. Allowances: Financial aid that a person or entity receives from an
official body to satisfy a specific need.
5. Consumers: is a person or organization that demands goods or
services in exchange for money provided by the producer or supplier
of goods or services.
6. Companies: This is a commercial company. A company, in fact, is a
company. Except for a couple of small differences in practice, in
theory, company and company are synonymous.
7. Demand: Quantity of goods and services that are purchased by
consumers at different prices
8. Decrease : Declining in the markets
9. EQuantity : It is the number of units that an individual wishes to
acquire of a certain good or service. This, given market conditions.
10. Expectations: They are all the actions and activities that the
customer seeks to experience before interacting with a brand.
11. Increase : increase the size, quantity or importance of something We
seek to increase the consumption of national products.
12. Market : It is a set of process transactions or exchange of goods or
services between individuals.
13. Price : Amount of money that allows the acquisition or use of a good
or service.
14. Planimetry : Part of the topography that deals with the measurement
and representation of a portion of the earth's surface on a flat
surface.
15. Payment : Act of paying
 CENTRO DE COMERCIO Y SERVICIOS
SERVICIO NACIONAL DE APRENDIZAJE
BILINGUALISM PROGRAM
REGIONAL TOLIMA
16. packaging : Box or any wrapping with which an object to be
transported is protected.
17. Sale: Act of selling.
18. Services: Utility or function that a thing performs.
19. Unchanged : Stable market
20. Variety : Each of these different forms in which a certain thing is
presented.

d. Write a ten lines text that summarizes the topic of the

activity

It is an analysis of the internal strategy developed by companies.

Four basic variables of its activity are analyzed: product, price,
distribution and promotion.
● Price. Information is established on the price of the product at
which the company offers it in the market.
● Product. This variable encompasses both the product itself
that satisfies a certain need, as well as all those elements /
supplementary services to that product itself.
● Distribution. In this variable, the channels that a product goes
through are analyzed from the moment it is created until it
reaches the consumer's hands.
● Promotion. Product promotion analyzes all the efforts that the
company makes to publicize the product and increase its
sales to the public.