ARTISANAL FISHMONGER DEFINE THE CHARACTERISTICS OF

EMMANUEL THE PRODUCT AND

..,MM SERVICE
SUBMITTED TO :
LAURA SOFIA RAVEN
SUBMITTED BY:
DINA LUZ MONTES
NATIONAL APPRENTICESHIP SERVICE
SEINE
TEGNOLOGIA: MARKET
MANAGEMENT
FILE: 2282157
Emmanuel takes you a delicious fried
VIRTUAL MODE
and very fresh fish to your table, to enjoy
with the family 2021
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Artisanal fishmonger Emmanuel
It is a product that can be consumed by
the whole family, it is a very crispy and
tender product, we are a family business,
we work in harmony, Fish has an
excellent nutritional value, provides high
quality proteins and a wide variety of
vitamins and minerals, such as vitamins
A and D, phosphorus, magnesium,
selenium, Regular consumption of fish
strengthens defenses. Omega-3 acids in
fish are an important ally of the immune
system, as it strengthens it. Omega-3
acids have also been shown to help fight
inflammatory processes, rashes and
fatigue,

,
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 MARCA: Emmanuel

TECHNICAL AND ORGANOLEPTIC

CHARACTERISTICS OF THE PRODUCT

- The cachama is considered a large-headed fish, presenting the

opercular series quite developed, which implies that when making
the cut in a straight way, a portion of the edible part is included • Nombre del producto:
cachamas y bocachicos
- The bocachico is a freshwater migratory fish, its size is medium, the
largest specimens can reach 60 cms in length, its mouth is small and
fleshy and prominent which gives rise to its common name. It is
endemic to Colombia and distributed in low-lying areas of the
Magdalena River, Sinu, Cauca, Atrato, Ranchería River (Guajira),
Claro River (Barrancabermeja); it can also be found in the swamps
surrounding these rivers. In the Guajaro reservoir, in the Luruaco
Lagoon and in the Canal del Dique
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REFERENCE POINT

we seek to be recognized in the

market, being
unique and different from the • SLOGAN
others, we were cautious with
LOGO
the elements of the brand
(verbal, chromatic, emotional,
• The goal of the Emmanuel takes
symbol). logo is to you a delicious
meaning of colors:
connect people fried and very
green: organic, growth. with the brand, fresh fish to your
blue: sky, rivers and seas.
it's easy to table, to enjoy
remember with the family
•

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 • Our product is fish: it is
raised in dams and
perched.
• We take it fresh to send to
Our the market
• We pack it in a polystyrene
producto box with a storage
temperature: 0 °C Storage
temperature well below
zero, for example: -30 °C

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LABELS OF
• Net weight: 4.5 kg
OUR • Commercial domination:
PRODUCT cachama
• Mode of production:
extractive
• Presentation method: fresh
• Catch area: rural area
• Fishing gear: perches
• Frozen: between -20ºC and
-15ºC
• Consume preferably as soon
as possible
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• Net weight: 3 kg
• Commercial domination:
bocachico
• Mode of production:
extractive
• Presentation method: fresh
• Catch area: rural area
• Fishing gear: perches
• Frozen: between -20ºC and
-15ºC
• Consume preferably as
soon as possible
6
Customer
• They like to shop in my company
reviews about because sin is fresh
my product • They buy because they like fish a
lot
• They buy for the attention that is
given to them kindness
• They like to buy because the price
is affordable for them

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