ARTISANAL

FISHMONGER DEFINE THE CHARACTERISTICS OF

EMMANUEL THE PRODUCT AND
.. ,M SERVICE SUBMITTED
TO : LAURA SOFIA
CUERVO
SUBMITTED BY:
DINA LUZ MONTES
NATIONAL APPRENTICESHIP SERVICE
SENA
TEGNOLOGIA: MARKET MANAGEMENT
FILE: 2282157
VIRTUAL
Emmanuel takes you a delicious fried and MODE 2021
very fresh fish to your table, to enjoy with
the family
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Artisanal fishmonger Emmanuel
It is a product that can be consumed by the whole
family, it is a very crispy and tender product, we
are a family business, we work in harmony, Fish
has an excellent nutritional value, provides high
quality proteins and a wide variety of vitamins
and minerals, such as vitamins A and D,
phosphorus, magnesium, selenium, Regular
consumption of fish strengthens defenses.
Omega-3 acids in fish are an important ally of
the immune system, as it strengthens it. Omega-
3 acids have also been shown to help fight
inflammatory processes, rashes and fatigue,

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 BRAND: Emmanuel

TECHNICAL AND ORGANOLEPTIC

CHARACTERISTICS OF THE PRODUCT

- The cachama is considered a large-headed fish, presenting the opercular

series quite developed, which implies that when making the cut in a • Nombre del producto:
straight way, a portion of the edible part is included
cachamas y bocachicos
- The bocachico is a freshwater migratory fish, its size is medium, the largest
specimens can reach 60 cms in length, its mouth is small and fleshy and
prominent which gives rise to its common name. It is endemic to Colombia
and distributed in low-lying areas of the Magdalena River, Sinu, Cauca, Atrato,
Ranchería River (Guajira), Claro River (Barrancabermeja); it can also be found
in the swamps surrounding these rivers. In the Guajaro reservoir, in the
Luruaco Lagoon and in the Canal del Dique
.
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REFERENCE POINT

we seek to be recognized in the

market, being
unique and different from the
others, we were cautious with LOGO • SLOGAN
the elements of the brand (verbal,
chromatic, emotional,
• The goal of the Emmanuel takes
symbol). logo is to you a delicious
meaning of colors: connect people fried and very fresh
green: organic, growth.
with the brand, fish to your table,
blue: sky, rivers and it's easy to to enjoy with the
seas. remember family
•

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 • Our product is fish: it is
raised in dams and perched.
• We take it fresh to send to the
market
Our • We pack it in a polystyrene
box with a storage
producto temperature: 0 ° C Storage
temperature well below zero,
for example: -30 ° C

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LABELS OF • Net weight: 4.5 kg
OUR PRODUCT •
•
Commercial domination: cachama
Mode of production: extractive
• Presentation method: fresh
• Catch area: rural area
• Fishing gear: perches
• Frozen: between -20ºC and -15ºC
• Consume preferably as soon
as possible
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• Net weight: 3 kg
• Commercial domination:
bocachico
• Mode of production: extractive
• Presentation method: fresh
• Catch area: rural area
• Fishing gear: perches
• Frozen: between -20ºC and -15
ºC
• Consume preferably as soon
as possible
6
Customer
reviews about • They like to shop in my company
because sin is fresh
my product • They buy because they like fish a lot
• They buy for the attention that is
given to them kindness
• They like to buy because the price is
affordable for them

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