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Distribution channel is the main strategy that helps dealers

to penetrate the target market.
A wide diversity of factors such as nature of the products,
market, and business, among others, requires to be
analyzed to decide the most convenient distribution channel.
Market is the interchange of prices in which some people
offer any merchandise and others buy it, paid a negotiated
price.
Consumers obtain services or goods to satisfy their needs.   
Companies get together people who have similar goals and
expect them to satisfy the consumers’ needs.

Distribution At this stage the

products or services
Channel
reach the consumer

+ Strategic
Producer
plan of Intermediary
distribution
The initial point of the
distribution channel; Here every person or
people or companies company interacts with
who manufactures each other to obtain
Consumers the best distribution
goods or services.

The commercial target

of the distribution
channel
Let’s read
 Distribution channels

Direct channel Channel Indirect Direct channel

channel
They are third companies
It is a work unit that
It is a work unit that belongs to the same
that are responsible for
belongs to the same production company
providing this service. These
production company and it is they who are
types of distributors divide
and it is they who are directly responsible
the work according to costs,
directly responsible for getting the goods
prices, the type of market
for getting the goods to their customers.
and the way to market the
product.

Double Long

Three distribution
agents, a wholesaler,
In this case there are only
a retailer and an
two agents. The
exclusive distributor
merchandise goes directly
are involved, who also Short from the wholesale
participate in the
distributor to the retailer
marketing of the It is the distribution
Vocabulary and the latter finally
product. format in which the
delivers it to the consumer.
product goes directly
This distribution chain is
from the
generally applied in small
manufacturer to the
retailer and this takes shops .
it to the final