AP06 – EV04 THE MARKET THING: STRATEGIC PLAN OF DISTRIBUTION

FICHA # 2282595

APRENDIZ: ADRIANA MARCELA GUIO GONZALEZ

INSTRUCTOR: ANGELA JULIETTE SILVA VELANDIA

SERVICIO NACIONAL DE APRENDIZAJE – SENA

TECNOLOGO EN GESTION DE MERCADOS

2021
 Let’s listen

1. Distrubition channel is main strategy that helps dealers to penetrate the target
market.
2. A wide diversity of factors such as nature of the products, market and business,
among others, requires to be analyzed to decide the most convenient
distribution channel.
3. Market is the interchange of prices in which some people offer any merchandise
and others buy it, paid a negotiated price.
4. Consumers obtain services or goods to satisfy their needs.
5. Companies get together people who have similar goals and expect and expect
them to satisfy the consumers’ needs.

Strategic plan of distribution

Distribution channel producer intermediary consumers

The initial point

It is the way
of the
that goods or people or firms
distribution The
services use to that mediate in
channel; people commercial
pass from the transaction
or companies target of the
producer to the between
who distribution
producer to the producer and
manufactures channel.
end consumers.
goods or
consumers.
services.
 Types of distribution channel

Indirect channel direct channel

A distribution channel is The producer or
often indirect, because manufacturer sells the
there are intermediaries product or service
between the supplier and directly to consumers
the user or consumer without intermediaries.

Short channel long channel manufacture – consumer

Manufactures-
Manufacture- Let’s see in detail some
retailer-
wholesale- retailer- information about
consumers.
consumers. intermediaries.

Example: a Example: the

hairdresser marketing of
provides the automobiles,
service and sells it appliances, designer
without clothes, among,
intermediaries. require who could
have exclusivity for
area sales.