Survey paper on Self-concept, brand positioning and expectation towards Yamaha for its users

Date: Area: Age: Gender: Male/Female Profession:

Income Range:

Locality:

Banani Gulshan Baridhara Badda Uttara kuril Bashundhara RA Other

1. Which models of Yamaha do you own?

FZ-S FAZER R1-5 FZ-S FZ 16 Others

2. What do you say about various costs related to YAMAHA bikes? You can rate (tick ) below questions as (High, Moderate and
Low)

Rating High Moderate Low

Price of Yamaha bikes
Maintenance cost

Instruction: Please indicate (write the points e.g. 5,4,3,2 and 1) your level of agreements with the statements listed
below.

Rating Scale 5 4 3 2 1 (Highly

(Highly (Agree) (Neutral) (Disagree) Disagree)
Agree)
E1. Do YAMAHA and its bikes live up-to your expectations?
E2. A bikes outlook should be visually appealing
E3. The bike should be able to perform uniformly, till a certain time, as promised by
the manufacturers, pre-lunch/test drivers, and in the ad. campaign
E4. The company should be dependable.

E5. The company or dealer shop should provide their sales services and after sales
services efficiently and at the time they promise to do so.
E6. They should maintain and follow there warranty and guaranty terms and
conditions
E7. They should keep their records accurately.
E8. Price of each version should be reasonable compared to other companys
version
E9. YAMAHA bikes are better compared to other branded bikes?

E10. They Shouldnt be expected to tell customers exactly when services will be
performed.
E11. It is not realistic for customers to expect prompt service from employees of
these rms.
E3. Their employees should be well dressed and appear neat.
E4. The appearance of the physical facilities of these firms should be in keeping with
the type of services provided.
E5. When these firms promise to do something by a certain time, they should do so.
E5. When these firms promise to do something by a certain time, they should do so.
E7. These firms should be dependable.
E8. They should provide their services at the time they promise to
do so.
E9. They should keep their records accurately.
E10. They Shouldnt be expected to tell customers exactly when services will be
performed.